Air Apps

Growth Marketing

• Analyze industry trends and competitor strategies to identify monetization opportunities.
• Design and implement monetization strategies to maximize subscription and ad revenue.
• Collaborate with design and development teams to implement monetization features effectively.
• Create user segmentation frameworks and define experimentation hypotheses for monetization.
• Model financial opportunities and expected outcomes for monetization initiatives.
• Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
• Set up and manage subscriptions and pricing tiers on App Store Connect.
• Experiment with different in-app paywall placements to optimize conversion rates.
• Collaborate with the design team to test and refine paywall layouts and calls-to-action.
• Develop and implement win-back strategies for lapsed or inactive users.
• Identify drivers of churn and implement initiatives to improve user retention.
• Analyze user behavior to identify upsell opportunities and execute upsell strategies.
• Create strategies to increase free trial starts and improve onboarding flows.
• Ensure that monetization strategies do not negatively impact the user experience.
• Maintain detailed documentation of monetization strategies, tests, and performance data.
• Monitor and ensure compliance with Apple’s policies and international regulations.

Product Growth Specialist

Social Media Manager

• Collaborate with the Creator Relations Specialist to execute social media campaigns in coordination with influencer and creator partnerships.
• Draft, schedule, and publish posts across platforms (TikTok, Instagram, LinkedIn, Twitter, etc.).
• Monitor, comment and post on social media channels daily—supporting community engagement by responding to comments and interactions.
• Collect, organize, and review creator deliverables for alignment with campaign objectives.
• Track content performance metrics and help prepare reports for internal teams.
• Stay on top of social media trends, formats, and best practices to bring fresh ideas to campaigns.
• Provide administrative and coordination support for creator collaborations, events, and cross-team initiatives.

Product Growth Specialist

Junior Social Media Associate