Agência F2F

Copywriter

• Develop 360° concepts and campaigns (creative territory and extensions)
• Create assets for different formats: social (feed, stories, reels), ads (paid media), video scripts, titles and headlines
• Translate product features into clear, relevant, communication-oriented messages
• Collaborate with planning and creative teams to evolve ideas
• Ensure narrative consistency from start to finish across assets
• Adapt language and approach according to channel and communication objective
• Contribute creative ideas and solutions based on received briefs.

Performance Marketing

• Planejar, executar e otimizar campanhas nas plataformas Meta Ads, Google Ads e TikTok Ads
• Criar, configurar e subir campanhas (estrutura, segmentação, criativos e tracking)
• Gerenciar budget de mídia, incluindo pacing e distribuição de investimento
• Acompanhar diariamente os resultados e propor otimizações com foco em performance
• Monitorar indicadores como CPA, CPC, CTR e demais KPIs da jornada do usuário
• Realizar testes A/B de criativos, públicos e estratégias de mídia
• Garantir organização e manutenção das campanhas conforme taxonomia e boas práticas
• Atuar em interface com times internos (estratégia, criação e BI) para alinhamento das campanhas
• Identificar oportunidades de melhoria e propor novas abordagens de mídia
• Atuar com autonomia na condução das campanhas e tomada de decisão no dia a dia

Mídia Digital – Performance, Meta Ads, Google Ads

Financial Planning and Analysis

• Conduct market, consumer behavior, and competitor analyses, identifying opportunities that guide strategic and creative direction.
• Translate global directives into clear, executable, and commercially relevant communication strategies for LATAM and Brazil.
• Develop 360° campaign strategies (creative territory, narrative, message house, and overarching communication direction).
• Define the strategic role of products within the category and portfolio, considering markets such as TVs, air conditioners, white goods, and home products.
• Build communication plans (phasing, target audiences, priority channels) and structure strategic rollouts of campaigns.
• Translate complex technology into clear, sales-oriented arguments.
• Prepare and present high-level strategic presentations (PT and EN) for the local team and HQ.
• Ensure coherence between strategy, creative, and media, interfacing with multiple stakeholders.
• Develop replicable strategic frameworks and models for the account.
• Operate autonomously in leading projects and making strategic decisions.

Strategic Planner

Bilingual

• Act as a Social Listening Partner, responsible for monitoring social media
• Interact with users on behalf of the brands
• Prepare strategic reports and support client relationships
• Participate in and lead online client meetings
• Maintain ongoing alignment with the F2F internal team
• Propose solutions to brands' day-to-day challenges

Copywriter

Mídia Digital – Performance, Meta Ads, Google Ads

Strategic Planner

Bilingual Social Listening, PT/ES