Agência F2F

Analyst

• Elaborar planejamentos de mídia completos: briefing, estratégia de canais, distribuição de budget, definição de KPIs, cronograma e planilha de veiculação.
• Criar, subir, operar e otimizar campanhas em Google Ads (com ênfase em Search), Meta Ads, TikTok Ads e LinkedIn Ads.
• Gerir o budget das campanhas com rigor: pacing, controle de custos e ajustes de alocação em tempo real.
• Elaborar briefs criativos e hashtag sheets: orientar redação, criação e atendimento com diretrizes de linguagem, formato de criativos, CTAs, páginas de destino e variações por plataforma.
• Aprovar a cadência de criativos e peças antes da validação final pelo cliente, garantindo alinhamento com a estratégia de mídia.
• Construir reports semanais com análise crítica, insights acionáveis e recomendações claras.
• Monitorar o mercado e trazer proativamente sugestões de novos canais e formatos — on e off — com dados comparativos que embasam as recomendações.
• Atuar como referência técnica e estratégica de mídia junto ao cliente (decisor), à redação, ao time de criação e ao atendimento.

Analista de Mídia – Performance, Planejamento

• Develop comprehensive media plans: brief, channel strategy, budget allocation, KPI definition, schedule, and media placement spreadsheet.
• Create, set up, manage and optimize campaigns in Google Ads (with emphasis on Search), Meta Ads, TikTok Ads and LinkedIn Ads.
• Manage campaign budgets rigorously: pacing, cost control and real-time allocation adjustments.
• Prepare creative briefs and hashtag sheets: guide copywriting, design and account teams with language guidelines, creative formats, CTAs, landing pages and platform-specific variations.
• Approve the cadence of creatives and assets before final client sign-off, ensuring alignment with the media strategy.
• Build weekly reports with critical analysis, actionable insights and clear recommendations.
• Monitor the market and proactively propose new channels and formats — online and offline — supported by comparative data that justify the recommendations.
• Serve as the technical and strategic media point of reference for the client (decision-maker), copywriting, creative team and account management.

Media Analyst – Performance and Planning

Editor

• Write content for organic and paid social media, with a focus on strategic copywriting;
• Produce simple scripts for videos and reels;
• Develop copy for email marketing;
• Create simple offline materials, such as magazine ads and brochures/flyers;
• Write website copy, including banners and product and service descriptions.

Copywriter T1

SEO Marketing

• Responsável por planejamento e execução de estratégias de SEO aplicadas a conteúdos digitais e redes sociais.
• Analisar performance de conteúdos, keywords, tendências e comportamento de audiência.
• Otimizar conteúdos para plataformas sociais e buscadores.
• Desenvolver recomendações estratégicas para aumento de alcance, engajamento e performance orgânica.
• Construir e acompanhar calendário editorial com foco em performance.
• Apoiar na construção de pautas, conteúdos e direcionamentos editoriais.
• Interface direta com clientes para alinhamentos, apresentações e acompanhamento de demandas.
• Elaborar relatórios de performance e leitura de métricas.
• Organizar e acompanhar entregas junto aos times internos.
• Identificar oportunidades de melhoria contínua em processos, conteúdo e presença digital.

Analista de SEO – YouTube

• Active participation in developing advertising campaigns, from the creative concept to executing copy across multiple formats.
• Creation of copy for organic social (reel scripts, carousels, static posts, stories) with a strong command of each format's conventions.
• Writing CRM assets (emails, push notifications, WhatsApp messages, app banners) with a focus on hierarchy, performance, and the relationship journey.
• Developing copy for promotional and seasonal campaigns, maintaining consistency across channels (KV, social, CRM, paid media).
• On-site production support when needed — including shoots in São Paulo’s North Zone — with a brief in hand and the ability to make decisions in the field.
• Multidisciplinary collaboration working directly with art direction, planning, media, and account teams.
• Working with creative thinking connected to strategy, considering the client's broader context, objectives, and business challenges.

Copywriter T4CF

Social Media Manager

• Work on the shopping center’s social media routine, supporting the construction, organization and execution of the editorial calendar.
• Develop social-first content ideas for Instagram, TikTok and equivalent channels, taking into account native formats, consumption behavior and each platform’s codes.
• Assist in creating scripts, captions, hooks, supporting texts and copy for organic content when needed.
• Provide writing support at specific moments, such as the absence or leave of the account’s primary copywriter.
• Participate in content meetings, creative alignments and strategic discussions with planning, creative, account, media and production teams.
• Support on-site shoots, including mobile recordings, assistance during recordings with production companies and/or mobile makers, and decision-making in the field.
• Capture simple mobile content with an eye for behind-the-scenes, experiences, stores, events, activations, audience behavior and day-to-day opportunities.
• Identify real-time content opportunities, turning events, dates, mall movements and social trends into actionable editorial ideas.
• Help organize requests, references, scripts, briefs and materials required for content production.
• Ensure consistency of language, tone of voice and positioning of Shopping Center Norte across digital content.

Social Media, Social-First Content

Director

• Conceive and execute digital campaigns and assets with outstanding visual quality and adaptation for different platforms.
• Develop creative concepts from briefs, driving the process from idea to final delivery.
• Create assets for social media, performance campaigns, digital advertising and other online communication channels.
• Produce and adapt key visuals, ensuring visual consistency and strategic alignment across all brand touchpoints.
• Use Artificial Intelligence tools to enhance creative processes, visual production and content generation.
• Develop static and animated materials, including motion graphics and audiovisual content.
• Collaborate with multidisciplinary teams, contributing creative solutions aligned with clients’ business objectives.
• Ensure visual quality, brand consistency and excellence in execution while meeting agency deadlines and demands.

Digital Art Director – T2

• Develop creative concepts and narratives for digital campaigns, working from briefing through final delivery.
• Write copy for various formats and platforms, including social media, performance campaigns, digital content, advertising pieces and branded content.
• Create copy for branding and conversion campaigns, considering business objectives, audience behavior and the specifics of each channel.
• Write scripts for videos, reels and other audiovisual formats.
• Actively participate in campaign development together with art direction, planning, media and account teams.
• Use Artificial Intelligence tools to support research, ideation, concept development and content production processes.
• Contribute to developing and maintaining brand voice, ensuring consistency and relevance across all touchpoints.
• Produce content aligned with editorial calendar strategies and clients' communication needs.

Copywriter T2

• Act as an SEO Analyst - YouTube — with an analytical profile and strong client relationship skills, working directly on the strategic management of clients' organic digital presence.