Media Analyst – Performance and Planning

Agência F2F

Media Analyst role at F2F, planning, executing, and optimizing paid campaigns for measurable results. Collaborating with teams to enhance performance using data-driven strategies.

Posted 7/23/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing comprehensive media plans, managing performance campaigns across multiple platforms, and conducting data analysis to drive actionable insights. Proficient in budget management and guiding creative teams with precise briefs to optimize campaign effectiveness.

Highest-signal resume keywords

Google Ads ExpertisePerformance Campaign ManagementData Analysis and ReportingBudget ManagementProgrammatic Media Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StructuringAd GroupsKeywordsExtensionsSmart BiddingConversion TrackingMedia PlanningPacing ControlKPI DefinitionCreative Brief Development

Soft Skills

Analytical ThinkingCommunicationCollaborationStrategic ThinkingCreativity

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsLooker StudioGA4ExcelGoogle SheetsGTMDV360The Trade Desk

Certifications & Qualifications

Google Ads CertificationMeta Blueprint Certification

Industry Keywords

Performance CampaignsConversion Rate OptimizationCost Per LeadCost Per AcquisitionReturn on Ad SpendMedia StrategyCreative AssetsMarket MonitoringChannel StrategyBudget Allocation

About the role

Key responsibilities & impact

Develop comprehensive media plans: brief, channel strategy, budget allocation, KPI definition, schedule, and media placement spreadsheet.
Create, set up, manage and optimize campaigns in Google Ads (with emphasis on Search), Meta Ads, TikTok Ads and LinkedIn Ads.
Manage campaign budgets rigorously: pacing, cost control and real-time allocation adjustments.
Prepare creative briefs and hashtag sheets: guide copywriting, design and account teams with language guidelines, creative formats, CTAs, landing pages and platform-specific variations.
Approve the cadence of creatives and assets before final client sign-off, ensuring alignment with the media strategy.
Build weekly reports with critical analysis, actionable insights and clear recommendations.
Monitor the market and proactively propose new channels and formats — online and offline — supported by comparative data that justify the recommendations.
Serve as the technical and strategic media point of reference for the client (decision-maker), copywriting, creative team and account management.

Requirements

What you’ll need

Strong experience in performance campaigns focused on conversion (leads, sales, CPL, CPA, ROAS).
Proficiency in Google Ads, with deep expertise in Search: campaign structuring, ad groups, keywords, extensions and smart bidding.
Advanced operation of Meta Ads.
Experience with LinkedIn Ads.
Ability to build complete media plans in spreadsheets (Excel / Google Sheets).
Data analysis and reporting: Looker Studio, GA4 or equivalents.
Campaign budget management with pacing control and investment efficiency.
Ability to guide creative and copy teams with concise, technically grounded briefs.
Experience with programmatic media (DSPs: DV360, The Trade Desk or similar).
Google Ads, Meta Blueprint or equivalent certifications.
Experience with tag management (GTM) and conversion tracking.

Benefits

Comp & perks

Autonomy to execute tasks.
Free access to the InquietaMENTE Knowledge Track for your professional development.
Partnership with Conexa: online mental health and wellbeing platform (2 free therapy sessions and 2 free nutrition sessions per month).
Partnership with Wellhub (Gympass) to support your physical health.
23 paid working days of leave per year, scheduled throughout the year.