Copywriter T4CF

Agência F2F

Creative Copywriter at F2F agency in Brazil. Developing strategic copy for campaigns and CRM communications while collaborating with multidisciplinary teams.

Posted 6/16/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Active participation in developing advertising campaigns, from the creative concept to executing copy across multiple formats.
Creation of copy for organic social (reel scripts, carousels, static posts, stories) with a strong command of each format's conventions.
Writing CRM assets (emails, push notifications, WhatsApp messages, app banners) with a focus on hierarchy, performance, and the relationship journey.
Developing copy for promotional and seasonal campaigns, maintaining consistency across channels (KV, social, CRM, paid media).
On-site production support when needed — including shoots in São Paulo’s North Zone — with a brief in hand and the ability to make decisions in the field.
Multidisciplinary collaboration working directly with art direction, planning, media, and account teams.
Working with creative thinking connected to strategy, considering the client's broader context, objectives, and business challenges.

Requirements

What you’ll need

Prior experience at an advertising or marketing agency, with real-world agency routine experience and work on multiple concurrent projects.
Portfolio required, with cases that demonstrate writing decision-making (not just visually appealing work) — preferably involving retail, FMCG, shopping malls, fintech, or consumer services.
Fluency in social-first writing: mastery of Instagram, TikTok and equivalent formats, with a feel for pop culture and editorial pacing.
Experience in CRM writing: knowledge of assets (email, push, WhatsApp, app banner), journey mechanics (welcome, birthday, reactivation), and discipline in hierarchy (offer + condition + CTA + restriction).
Regular use of AI tools for text and brainstorming (ChatGPT, Claude, Gemini, Perplexity, or similar), with a personal prompt and review process.
Mastery of promotional copy: offers, mechanics, seasonal dates, and regulations — without losing brand tone.
Strong command of the Portuguese language: grammar, rhythm, concision. Knows when to break rules and when not to.
Ability to propose language solutions aligned with client positioning and strategy.
Clarity of concept and the ability to unfold a big idea into copy for different channels, formats, and objectives while maintaining a consistent voice.
Ability to translate briefs into creative solutions and work autonomously.
Skill in defending writing choices with technical and strategic arguments.
Constant, collaborative interaction with other agency areas.
Maturity to receive, filter, and apply agency and client feedback.
Autonomy and the ability to manage projects end-to-end without micro-management.
Fluent or advanced English.

Benefits

Comp & perks

Autonomy in how you execute your work.
Hybrid opportunity — São Paulo/SP.
We provide the "Trilha de Conhecimento InquietaMENTE" (InquietaMENTE Knowledge Track) free for your professional development.
Partnership with Conexa: an online mental health and wellbeing platform (2 monthly sessions with psychologists and 2 with nutritionists provided free).
Partnership with Wellhub (Gympass) to support your physical health.
23 paid working days of recess per year, scheduled throughout the year.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

copywritingCRM writingsocial-first writingpromotional copyhierarchy in writingcreative concept developmentdecision-making in writinglanguage solutionsproject managementcontent creation

Soft Skills

collaborationautonomycreativityclarity of conceptmaturity to receive feedbackstrategic thinkingcommunicationproblem-solvingadaptabilityattention to detail