Social Media, Social-First Content

Agência F2F

Project Manager in a hybrid role at a marketing agency focusing on audiovisual projects and social media content. Overseeing client relationships and ensuring strategic alignment and excellence in delivery.

Posted 6/16/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Work on the shopping center’s social media routine, supporting the construction, organization and execution of the editorial calendar.
Develop social-first content ideas for Instagram, TikTok and equivalent channels, taking into account native formats, consumption behavior and each platform’s codes.
Assist in creating scripts, captions, hooks, supporting texts and copy for organic content when needed.
Provide writing support at specific moments, such as the absence or leave of the account’s primary copywriter.
Participate in content meetings, creative alignments and strategic discussions with planning, creative, account, media and production teams.
Support on-site shoots, including mobile recordings, assistance during recordings with production companies and/or mobile makers, and decision-making in the field.
Capture simple mobile content with an eye for behind-the-scenes, experiences, stores, events, activations, audience behavior and day-to-day opportunities.
Identify real-time content opportunities, turning events, dates, mall movements and social trends into actionable editorial ideas.
Help organize requests, references, scripts, briefs and materials required for content production.
Ensure consistency of language, tone of voice and positioning of Shopping Center Norte across digital content.

Requirements

What you’ll need

Minimum 3 years’ experience in account service and audiovisual project management at advertising agencies, production companies or related areas.
Prior experience as a social media professional, content strategist, creator, content analyst or similar role—preferably in an agency, retail brand, shopping center, entertainment, lifestyle, services or B2C business.
Fluency in social-first content, with mastery of Instagram, TikTok, Reels, Stories, carousels, trends, behind-the-scenes and opportunistic content.
Strong social media copywriting skills, including captions, short scripts, hooks, headlines, supporting texts and format-specific language adaptations.
Experience or familiarity with mobile capture: framing, pacing, lighting, audio, simple shot listing and an understanding of what works on social platforms.
Knowledge of native content codes: Reels/TikTok pacing, opening hooks, cuts, informal language, timing, context and audience behavior.
Ability to work collaboratively with copywriters, art directors, planners, account teams, media, production and clients.
Strong editorial judgment in Portuguese, with attention to clarity, concision, brand tone and contextual appropriateness.
Organized approach to manage editorial calendars, concurrent requests, tight deadlines and recurring agency workflow adjustments.
Broad cultural and digital awareness: follows current conversations and trends, creators, memes, retail, gastronomy, fashion, leisure, family, entertainment and urban experiences.

Benefits

Comp & perks

Autonomy in executing responsibilities
Hybrid opportunity — São Paulo, SP
Free access to the InquietaMENTE Knowledge Track for professional development
Partnership with Conexa: online emotional health and wellbeing platform (2 free monthly consultations with psychologists and 2 with nutritionists)
Partnership with Wellhub (Gympass) to support your physical health
23 paid working days of recess per year, scheduled throughout the year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcontent strategycopywritingmobile content creationeditorial calendar managementcontent productionsocial media analyticsnative content codesaudiovisual project managementdigital content creation

Soft Skills

collaborationorganizational skillseditorial judgmentattention to detailcreativitycommunicationadaptabilitycultural awarenessstrategic thinkingtime management