Product Owner
INFOX Tecnologia da Informação
Senior Product Manager – Growth
Afya
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
About the role
- Act as the Product Manager for the Growth vertical, focusing on data-driven strategies and experiments to increase user acquisition, activation, engagement, and retention for Afya's Prescription solution.
- Drive prioritization and development of growth initiatives in partnership with marketing, data, product, and technology teams.
- Manage the backlog of A/B tests, funnel optimizations, and integrations with performance and automation tools.
- Analyze metrics and user behavior to identify opportunities to scale the impact of digital health solutions.
- Ensure alignment between product strategy and the growth objectives of the business unit.
Requirements
- Experience as a Product Manager in Growth teams or digital product teams with a growth focus;
- Hands-on experience with experimentation and a data-driven culture (A/B testing, cohort analysis, retention, CAC, LTV, churn, etc.);
- Ability to identify growth levers based on metrics and user behavior;
- Familiarity with marketing tech and automation tools (e.g., Segment, Amplitude, GA4, RD Station, HubSpot, etc.);
- Experience with digital B2B or B2C products in high-scale, fast-paced environments;
- Collaborative mindset with the ability to work across different areas and align the strategic interests of business, product, marketing, and technology.
Benefits
- Meal allowance / meal voucher;
- Flexible working hours and arrangements (for Remote roles);
- Commuter allowance (for Hybrid or On-site roles);
- Profit Sharing (PLR);
- Multibenefits: flexible benefit via Flash Card to use as you prefer;
- Gympass / Wellhub;
- Psicologia Viva (online platform for therapy and nutrition consultations);
- Health and Dental Insurance;
- Life Insurance;
- Extended parental leave (up to 6 months for mothers and 20 days for fathers);
- Rede D'Ór: support and important information for mother and baby health with a network of accredited nurses;
- Partnership with your regional SESC (varied programming in education, health, culture, leisure and assistance);
- Birthday Day Off (one day off to take on the day or during your birthday month);
- Learning platform with various courses to improve your skills (UCA);
- Language academy (AIA);
- Leadership development program;
- Mentoring for Women at Afya (MMA);
- Discounts on undergraduate and postgraduate courses at Afya's educational units.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testingcohort analysisretentioncustomer acquisition cost (CAC)lifetime value (LTV)churn analysisdata-driven strategiesfunnel optimizationgrowth initiativesdigital product management
Soft skills
collaborative mindsetstrategic alignmentinterpersonal skillscommunication skillsanalytical thinkingproblem-solvingprioritizationadaptabilityteamworkleadership
