Production Coordinator – Department Management, Live Marketing
Bench Comunicação
Marketing Manager – Medical Education
Afya
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead the communications, social media, and content teams, including coordinators, analysts, and in-house staff;
- Develop and execute marketing strategies to recruit students;
- Plan, implement, and optimize online and offline media campaigns, ensuring multichannel integration;
- Manage the marketing budget and ensure investment efficiency (ROAS);
- Ensure consistency of Afya’s communication across touchpoints (digital, events, materials, traditional media);
- Monitor KPIs and report performance, proposing course corrections with a data-driven mindset;
- Support product, commercial, and growth teams on student acquisition strategies.
Requirements
- Solid experience in marketing management with a focus on student recruitment or B2C sales;
- Mandatory: strong expertise in online media strategy and execution (Google, Meta, programmatic, social);
- Hands-on profile, capable of working on both strategic planning and execution alongside the team;
- Experience in education is a plus, especially in undergraduate, graduate, or edtech programs;
- Analytical ability to interpret data and drive metric-based decisions;
- Ability to lead multidisciplinary teams and engage with internal stakeholders.
- Tools and Technologies:
- Google Analytics, Google Ads, Meta Ads, LinkedIn Ads;
- BI and performance-analysis tools;
- Knowledge of SEO, CRO, and customer journey.
Benefits
- Meal allowance / food voucher;
- Flexible working hours and remote work arrangements (for remote positions);
- Commuter allowance (for hybrid or on-site positions);
- Profit-sharing (PLR);
- Multi-benefit: flexible benefit via Flash Card to use as you prefer;
- Gympass / Wellhub;
- Psicologia Viva (online platform for psychologist and nutritionist consultations);
- Health and Dental plan;
- Life insurance;
- Extended parental leave (up to 6 months for mothers and 20 days for fathers);
- Rede D'Ór: support and important information for mother and baby health with a network of accredited nurses;
- Partnership with your region’s SESC (varied programming in education, health, culture, leisure, and assistance);
- Birthday Day Off (one day off to take on your birthday or during your birthday month);
- Platform with a variety of courses to improve your knowledge (UCA);
- Language academy (AIA);
- Leadership development program;
- Mentorship for Women at Afya (MMA);
- Discounts on undergraduate and graduate courses at Afya’s educational units.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing managementstudent recruitmentB2C salesonline media strategydata analysisSEOCROcustomer journeyKPI monitoringbudget management
Soft skills
leadershipteam collaborationstrategic planningdata-driven decision makingstakeholder engagementcommunicationanalytical thinkingmultidisciplinary team managementexecution capabilityperformance reporting
