Marketing

• Build and manage a customer reference program featuring top-tier PE/VC firms
• Create compelling case studies showcasing ROI and deal flow acceleration
• Coordinate customer speaking opportunities at industry events and webinars
• Develop customer advisory board initiatives
• Facilitate peer-to-peer networking among customers across different market segments
• Manage co-marketing relationships with strategic partners in the private capital ecosystem
• Develop joint content initiatives with portfolio companies, service providers, and technology partners
• Create partner enablement materials and co-branded resources
• Build and track partner referral programs that leverage existing relationships
• Identify and engage key thought leaders in private equity, venture capital, and middle market sectors
• Collaborate with industry podcast hosts and thought leadership platforms
• Coordinate influencer partnerships and thought leadership collaborations
• Develop speaking bureau relationships for Affinity executives
• Build authentic relationships within the private capital community
• Leverage AI tools daily for prospect research, content personalization, and relationship mapping
• Collaborate cross-functionally with Product Marketing, Demand Generation, Sales, and Customer Success teams
• Measure partner-driven pipeline, customer advocacy impact, and community engagement
• Operate with sensitivity to the confidential nature of private capital relationships
• Reports to the Director of Customer Marketing

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