Head of Partnerships
Osano
Senior Ecosystem Marketing Manager
Affinity.co
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$93,000 - CA$124,000 per year
Job Level
Senior
About the role
- Build and manage a customer reference program featuring top-tier PE/VC firms
- Create compelling case studies showcasing ROI and deal flow acceleration
- Coordinate customer speaking opportunities at industry events and webinars
- Develop customer advisory board initiatives
- Facilitate peer-to-peer networking among customers across different market segments
- Manage co-marketing relationships with strategic partners in the private capital ecosystem
- Develop joint content initiatives with portfolio companies, service providers, and technology partners
- Create partner enablement materials and co-branded resources
- Build and track partner referral programs that leverage existing relationships
- Identify and engage key thought leaders in private equity, venture capital, and middle market sectors
- Collaborate with industry podcast hosts and thought leadership platforms
- Coordinate influencer partnerships and thought leadership collaborations
- Develop speaking bureau relationships for Affinity executives
- Build authentic relationships within the private capital community
- Leverage AI tools daily for prospect research, content personalization, and relationship mapping
- Collaborate cross-functionally with Product Marketing, Demand Generation, Sales, and Customer Success teams
- Measure partner-driven pipeline, customer advocacy impact, and community engagement
- Operate with sensitivity to the confidential nature of private capital relationships
- Reports to the Director of Customer Marketing
Requirements
- 5-6 years experience in B2B marketing, ideally in financial services, private capital, or relationship-driven industries
- Proven track record managing customer advocacy, partner marketing, or community programs
- Strong relationship-building skills with ability to engage C-level executives and industry leaders
- Understanding of private capital markets – PE/VC ecosystem, deal flow, and industry dynamics preferred
- Excellent communication skills with ability to craft compelling stories about complex financial relationships
- Data-driven mindset with experience measuring and optimizing relationship marketing programs
- Proficiency with AI tools for research, personalization, and content creation
- Employment eligibility verified via E-Verify
Benefits
- We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
- Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer an RRSP plan to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to succes.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingcustomer advocacypartner marketingcommunity programsrelationship marketingdata analysiscontent creationROI measurementdeal flow accelerationrelationship mapping
Soft skills
relationship-buildingcommunicationstorytellingcollaborationsensitivityengagementnetworkingcreativitystrategic thinkingleadership
