Senior Marketing Associate
Advantmed
WordPress
Content Strategist
Addepar
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $94,000 - $147,000 per year
Job Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Define content vision and goals for product launches, marketing campaigns and executive thought leadership programs by creating strategic frameworks to maintain consistent content structure, voice, and tone
- Conduct content audits and gap analyses to assess existing content for effectiveness, identify outdated content and opportunities for optimization, and develop an operational process for content archiving
- Create and manage editorial calendars outlining content themes, formats, schedules and distribution channels
- Maintain content guidelines incorporating SEO best practices and collaborate with web and performance marketing teams to ensure content reaches intended audiences
- Optimize content for professional social platforms such as LinkedIn and X to maximize engagement and reach
- Oversee content production process, working with writers, designers and web developers, and track workflows on Monday.com
- Analyze segment and persona research to align audience insights with appropriate content frameworks
- Serve as a bridge between Product Marketing, Performance Marketing and Corporate Communications to align content with broader departmental and company goals
- Track content performance metrics, analyze data to identify improvements, and iterate on content strategy to grow digital channels
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, English or a related field
- Preferably 5+ years of experience in content strategy, digital marketing or a related role (preferably within the fintech or financial services industry)
- Agency experience is a plus
- Able to work in the office 2-3 days per week in our NYC headquarters
- Demonstrated experience in developing and executing successful content strategies
- Experience with marketing automation and CRM tools (e.g., Monday, Salesforce, Marketo) preferred
- Experience with CMS systems like Wordpress preferred
- A portfolio showcasing relevant work, such as published articles, marketing campaigns or content strategy examples
- Experience conducting content audits and gap analyses, SEO and content optimization, editorial calendar management, and measuring content performance
- Experience tracking workflows on Monday.com
Benefits
- bonus
- equity
- benefits
- Global flexible workforce model with offices in New York City, Salt Lake City, Chicago, London, Edinburgh, Pune and Dubai
- Reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment
- Welcoming environment where inclusion and belonging are promoted
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategySEOcontent optimizationcontent auditsgap analyseseditorial calendar managementcontent performance measurementdigital marketingcontent production
Soft skills
collaborationcommunicationstrategic thinkinganalytical skillsproject management
