Develop and own joint marketing strategies with key technology partners, aligned with shared business objectives.
Build and execute go-to-market programs, including co-branded campaigns, demand generation initiatives, industry events, and thought leadership opportunities.
Manage partner relationships, working closely with partner marketing teams to maximize visibility and impact across marketplaces and channels.
Plan and deliver integrated campaigns that showcase joint solutions, including webinars, case studies, product launches, and executive events.
Create differentiated narratives that highlight partner value propositions.
Oversee co-marketing initiatives, ensuring seamless execution and measurable results across demand-gen activities.
Create sales and enablement assets (pitch decks, one-pagers, playbooks) that help internal and partner sellers articulate joint value.
Develop training and certification programs that deepen partner teams’ understanding of our solutions.
Build advocacy by capturing and amplifying joint customer success stories.
Define KPIs and reporting frameworks to measure partner marketing effectiveness from awareness to revenue impact.
Continuously optimize campaigns based on data insights, feedback, and evolving partner priorities.
Build scalable processes and infrastructure to expand marketing programs across future partnerships.
Requirements
3+ years of experience in B2B partner, channel, or product marketing, ideally in SaaS, enterprise tech, or AI.
Strong track record of building and executing end-to-end partner marketing programs with large technology partners (hyperscalers, enterprise providers, CRM, CMS, or ecosystem leaders).
Proven ability to craft compelling messaging and positioning that resonates across audiences.
Skilled in developing sales enablement assets and training programs to accelerate adoption and influence pipeline.
Data-driven and results-oriented, with experience establishing performance frameworks for co-marketing programs.
Collaborative and relationship-focused, with the ability to influence cross-functional teams and partner stakeholders.
Strong communication skills and a creative storyteller who can translate technical concepts into engaging narratives.
Benefits
Unlimited Vacation: Recharge when you need to.
Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
Employee & Family Assistance Plan: Resources to support you and your loved ones.
Flexible Work Schedule: Balance your work and personal life.
Remote-First, In-Person Friendly: Options to work from home or at our local hub.
Learning & Development Budget: Invest in your long-term growth goals and skills.
Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
Hands-On with LLMs: Enhance your expertise in leveraging large language models.
A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.