Account Manager

• Develop, implement, and manage paid social media advertising campaigns to drive brand awareness, engagement, traffic, and conversions
• Collaborate with clients and internal teams to understand campaign objectives and target audience
• Develop paid social media strategies aligned with client goals and create detailed campaign plans including budget allocation and ad creative
• Set up and manage paid social campaigns on Facebook, Instagram, Twitter, LinkedIn, and other platforms
• Create and optimize ad content, including ad copy, images, and videos; monitor ad performance and adjust to optimize CTR, CPC, ROAS
• Conduct audience research and segmentation; implement retargeting and lookalike audience strategies
• Collaborate with creative teams to develop ad content that aligns with brand guidelines
• Monitor and analyze campaign performance using social media analytics tools; generate regular reports and provide recommendations for optimization
• Stay informed about industry trends and platform updates and recommend new strategies and features as needed
• Occasional collaboration with creative teams and flexibility to adapt to changing client needs

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