Acadia Pharmaceuticals Inc.

Marketing

• Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions.
• Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts.
• Executes physician engagement activities in the field and at key congresses.
• Executes key market development plans/tactics for pending indications/approvals.
• Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties.
• Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing.

Regional Marketing Liaison

Sales

• Responsible for driving sales, developing business, and addressing customer needs within an assigned long-term care (LTC) territory.
• Manages relationships with prescribers, pharmacists, facility decision-makers, and other members of the LTC care team to ensure appropriate patients are identified, started, and maintained on therapy.
• Build and maintain strong relationships with all members of the LTC resident care team, including physicians, physician-extenders (NP/PA), consultant pharmacists, dispensing pharmacists, and nursing facility leadership/staff.
• Promote Acadia products by delivering compliant clinical, disease state, and reimbursement education tailored to customer needs.
• Identify and address customer questions, concerns, and objections with advanced selling skills.
• Develop deep knowledge of customers, practices, and local/regional market trends; apply this insight to business planning.
• Create and execute quarterly territory business/action plans, leveraging data to maximize reach, frequency, and impact within budget.
• Provide guidance on pricing, reimbursement, and LTC-specific profitability parameters; act as liaison between customers and Acadia for access-related questions.
• Collaborate with sales management, territory teammates, and cross-functional partners (e.g., managed markets, marketing, operations, training) to address business needs.
• Represent Acadia at conferences, exhibits, product launches, and training sessions; contribute to regional and national initiatives.
• Mentor and train new/junior Sales Specialists; share field insights and participate in cross-functional projects.
• Maintain compliance with all regulatory requirements, company policies, and LTC regulations affecting medication use and resident care.

Long Term Care Sales Specialist

Operations

• Collaborate closely with the Sr. Medical Director, General Manager of Italy, and the EU Team to ensure strategic alignment.
• Lead and coordinate cross-functional integration across medical, sales, marketing, and access teams.
• Oversee the implementation of the launch readiness plan and field execution (access and medical), ensuring achievement of launch performance indicators.
• Develop and execute high-quality, fit-for-purpose Italy Pricing and Access launch strategies, including the establishment of tender processes.
• Design and implement a coordinated negotiation strategy with a clearly defined approach.
• Build and nurture broad stakeholder relationships to support access, commercial engagement, and educational initiatives.
• Establish and maintain strong personal relationships with payers, advisors, key opinion leaders, and other stakeholders and institutions.
• Ensure the effective and coordinated management of tender operations with a clear and structured approach.
• Prepare and manage annual strategic plans and budgets for the function, ensuring accurate forecasting and prudent decision-making.
• Monitor market trends and predict key developments within Italy.
• Support the direction of customer-facing activities, CRM and territory management systems, ROI evaluations, budget allocation, sales targets, and incentive programmes.
• Act consistently following ethical standards and company procedures.
• Perform other responsibilities as assigned.

Regional Marketing Liaison

Long Term Care Sales Specialist

Senior Director of Access & Commercial Operations, Italy