Meet and exceed partner-sourced pipeline and booking targets (New Business Meetings, pipeline $ goals, % of total pipeline and bookings that are partner-sourced)
Work with channel and sales leadership to identify, target, recruit and develop national partners, regional partners, and MSSPs
Develop go-to-market strategy and Partner Account Plans with top partners including sales, marketing, and certification goals
Put together channel enablement plans for sales and technical teams
Create demand generation strategy with key partners alongside channel marketing to drive customer demand in territory
Coordinate with regional sales teams to map prospects to the right partners to create measurable partner-sourced pipeline
Regular interaction with partner principals, executives, and sales management at existing and prospective partners
Drive alignment between Abnormal Field Leadership and key partner regional leaders
Write and distribute Partner Win Wires monthly to maintain and gain partner mindshare
Ensure Abnormal-sourced opportunities are brought to Focus Partners
Conduct regular sales training presentations with partner sales teams to ensure product and services understanding
Work with Marketing to drive partner marketing programs and ensure ROI
Assist with driving pipeline, sales qualification, and closing of business
Develop and execute regional strategy for recruiting new channel partners as needed
Maintain up-to-date knowledge of Abnormal Security's competitive positioning
Oversee relationship building and account mapping between Abnormal sales organization and partners
Take responsibility for National Partner relationships and organize enablement, org mapping, and executive relationship building
Become a Subject Matter Expert on channel topics and share best practices with other CAMs
Develop expertise in Partner Program Operations and take active leadership role in implementation
Serve as a trusted advisor to senior Sales and SE leadership for territory-related matters
Requirements
15+ years of success leveraging channel partners to drive growth and sales productivity
Strong sales DNA and track record of partner-led pipeline and bookings
Strong relationships with information security channel partners in the region including National and regional partners
Highly analytical and detail oriented
Strong written and verbal communication and presentation skills
Ability to apply a channel methodology and develop Partner Account Plans
Ability to recruit and onboard new partners and run channel-marketing events
Strong follow-through to convert trainings and demand generation sessions into pipeline
Conflict resolution skills between partners, reps, and customers
Organizational skills; quick to respond to inquiries and prevent tasks from falling through the cracks
Grit; ability to find success in an early-stage environment
Ability to leverage Sales Engineering, Marketing, BDRs, Product and Customer Success teams