Salesforce Solution Consultant
EverCommerce
SFDC
Senior Brand Manager
Abbott
full-time
Posted on:
Location Type: Office
Location: Ho Chi Minh City • 🇻🇳 Vietnam
Visit company websiteJob Level
Senior
Tech Stack
SFDC
About the role
- Leads and directs consumer marketing activities to build up brand positioning.
- Responsible for the development and management of marketing strategies and programs to effectively achieve commercialization, profit margin and business plan objectives.
- Develop consumer and digital marketing strategy with brand lead for a better consumer engagement & experience; measure & report performance and assess against goals (ROI and KPIs) with proposed action plan.
- Lead social and digital marketing campaign & all digital activities on social media page, brand site, EC page by managing internal team & external agency on creative, production & deployment ensuring quality delivery & timeline execution.
- Develop and deploy consumer journey and insight based automated marketing campaigns via Salesforce.com; collaborate with CRM to convert lead into purchase and retention.
- Propose marketing, advertising and promotional strategy to achieve revenue, sales, profit and market share targets.
- Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing strategy; supervise team to ensure alignment and execution.
- Manage budgets, reports and forecasts; lead in annual budget plan/update cycle and achieve forecast accuracy and new product launch KPI targets.
- Build relationships with stakeholders across functions and get alignment to deploy marketing programs smoothly to support brand business.
- Develop annual brand plan and projects including marketing objectives, strategies, advertising and promotion and ensure timely execution; evaluate productivity.
- Support Business Excellence recertification and sustain business excellence standards.
- Review complaints and suggestions relating to assigned products and develop action plans to address them.
- Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures.
- Supervise marketing executive and provide coaching/feedback to accomplish assigned projects.
Requirements
- Experience Minimum 6-7 years Related marketing experience in MNC FMCG industry
- At least 1-2 years at the same position
- Education Level: Bachelor, Preferably Science, Marketing or Business
- Organization and planning skills
- Problem analysis skills
- Business acumen
- Strategic thinking
- Self-driven team player
- Problem solving skills
- Interpersonal skills
- Good command of English; Proficient in verbal and written communication
- Computer Skill: MS Office
- Experience with consumer and digital marketing, social media, brand site, EC pages
- Experience managing internal teams and external agencies on creative, production & deployment
- Experience with Salesforce.com and CRM-driven automated marketing campaigns
- Experience managing budgets, forecasts, annual budget planning, and product launches
- Knowledge of relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
Benefits
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
- "be your true self and live a full life" / support to care for yourself and family.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
consumer marketingdigital marketing strategymarketing strategiesautomated marketing campaignsbudget managementperformance measurementKPI assessmentadvertising strategyproduct launchmarket share analysis
Soft skills
organization skillsplanning skillsproblem analysisbusiness acumenstrategic thinkingself-driventeam playerproblem solvinginterpersonal skillscommunication skills
