A Place for Mom

Operations

• Act as the interface between sales, product, customer service and tech teams. Strong cross-functional collaboration experience
• Hands-on execution experience, not exclusively strategic work
• Be a strategic problem solver, owning the feedback loop, tying macro mechanics and economics of APFM together to prioritize initiatives
• Able to see the forest through the trees and not get drowned out in minutia
• Results, data and outcome focused. Strong analytical acumen, advanced Excel and basic SQL
• Strong storytelling and presentation skills
• Partner with business leaders and product and tech to make progress on our AI product transformation
• Oversee the company’s internal CRM including working with business owners and Product / Tech to improve the functionality, and manage the development funnel and prioritization process
• With a data-driven mentality, use analyses to come up with insights and then recommendations on how to improve processes and make them more efficient
• Have a UX-mindset to problem solve how technology improvements could make home care more efficient + work with the product manager to identify and solve any technology issues occurring to individuals within the organization; UX/Product experience is a plus. Work closely with Product and Tech to bring to life.
• Work with tech Product and Technology, as well as Tech Support, to identify and solve any technology issues occurring to individuals within the home care organization.
• Strong background in managing/leading projects, in terms of figuring out what needs to be done and “making it happen.” Manage end-to-end responsibility for project management life cycle from requirements definition to deployment, along with issue and risk management
• Be structured in their thinking on how to problem solve (e.g. what are all possible options and recommending the most practical solution to move forward with)
• Partner with our recruiting team and Home Care Operations team to identify staffing goals, determine most appropriate location for future hires and coordinate with recruiters to ensure that positions are filled in a timely manner
• Partner with business and training teams to ensure that onboarding and ongoing training aligns with our sales processes and standard operating procedures
• Ensure that the leaders have adequate reporting on sales metrics, and help develop any new or supplemental reporting needed
• Clarify and prioritize any ad-hoc analysis or data pull requests, and ensure the business analysts are clear on their priorities and can meet the timelines set for each analysis
• Help lead or support any initiatives or special projects that directly or indirectly impact the home care organization
• Develop strong relationships, cross functionally throughout the organization
• Other duties as assigned

Director, Home Care Sales – Operations

Growth Marketing

• Define and refine the organic growth strategy across products, in partnership with senior leadership
• Design how traditional SEO, AI-driven discovery, content, and product experiences work together as a coherent system
• Identify where product and platform investments unlock durable organic acquisition and reduce reliance on paid channels
• Apply strong understanding of SEO fundamentals to strategic prioritization
• Interpret algorithm shifts and discovery changes to inform product direction and risk mitigation
• Ensure SEO and discovery considerations are embedded in product planning
• Develop and articulate a clear point of view on how AI-driven discovery intersects with traditional search principles
• Partner with Design and Research to ensure trust, comprehension, and authority are embedded in product experiences
• Partner with Product Analytics and Data Science to size organic growth opportunities and inform tradeoffs
• Define hypotheses, success criteria, and learning plans for growth initiatives
• Provide leadership with clear, actionable perspectives on where to invest and where to focus
• Partner closely with Product Managers, Designers, Researchers, Engineers, Marketing, and Brand leaders
• Align stakeholders around shared definitions of SEO success, organic growth, and AI discovery readiness
• Mentor and guide discovery-focused practitioners as the team grows

Senior Manager – Organic Growth Strategy

Software Engineer

• Lead and mentor Engineering Directors, Senior Managers, and their teams across Sales Tech, Web, CRM/Salesforce, and QA.
• Drive structured planning and execution processes that ensure consistent, predictable delivery of roadmap commitments.
• Translate business and product initiatives into actionable engineering plans with clear ownership and milestones.
• Establish effective operating rhythms, planning cadences, and performance tracking mechanisms.
• Define and monitor key engineering metrics focused on delivery predictability, quality, system stability, and operational efficiency.
• Oversee a cross-functional Salesforce engineering team that supports multiple product domains, ensuring effective prioritization and coordination across engineering organizations.
• Lead a centralized QA organization, including QA leadership, responsible for advancing quality standards, shared resourcing strategies, and AI-enabled testing practices.
• Partner closely with Product and TPM leaders to align on scope, sequencing, and delivery timelines.
• Collaborate with Sales, Marketing, Operations, and Data stakeholders to ensure technology solutions drive measurable business outcomes.
• Communicate scope, tradeoffs, timelines, and risks clearly to both technical and non-technical audiences.
• Contribute to broader product and engineering planning processes to ensure effective capacity allocation.
• Oversee technical execution and operational health of Senior Living platforms, including CRM-integrated systems, lead management tools, and web properties.
• Ensure strong standards for quality, scalability, security, and maintainability.
• Partner with Architecture and Infrastructure teams to align on technical standards and shared frameworks.
• Promote disciplined use of AI-assisted development tools to improve velocity while maintaining quality.
• Develop and coach engineering leaders, fostering accountability, engagement, and professional growth.
• Build a culture grounded in clarity, ownership, measurable outcomes, and continuous improvement.
• Partner with Talent Acquisition and People teams to attract and retain high-performing engineering talent.

Senior Director, Engineering – Senior Living

Full-stack Engineer

• Design and build core platform primitives including provider abstraction layers (OpenAI, Anthropic, Google), structured output validation, streaming infrastructure, and token management systems
• Own safety and compliance infrastructure including composable guardrail systems, PII detection/redaction, audit logging, and privacy-first observability that never leaks sensitive data to third parties
• Build evaluation infrastructure that enables systematic quality measurement for non-deterministic LLM outputs—datasets, scorers (exact match, LLM-as-judge, schema validation), CI/CD integration, and regression detection
• Lead churn containment strategy—design provider adapters and SDK architecture that absorbs rapidly-changing LLM provider SDKs without breaking consuming applications
• Architect prompt lifecycle management systems including version control, Langfuse integration, GitHub-based review workflows, and deployment pipelines
• Design Agent-as-a-Service infrastructure for long-running async tasks using AWS EventBridge, DynamoDB, and PostgreSQL
• Collaborate with consuming teams to understand their needs, onboard them to the platform, and provide technical support
• Influence architecture, technology selections, and engineering standards across the broader organization
• Create reference implementations and technical documentation that enables other engineers to successfully adopt the platform
• Champion quality engineering practices including comprehensive testing, type safety, and observability

Staff Software Engineer

SEO Marketing

• Optimize SEM account performance through ongoing effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management.
• Evaluate paid acquisition landing page performance, making recommendations for content improvement to increase quality scores and conversions rate.
• Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
• Implement paid marketing techniques, providing enhancement and optimization recommendations while proactively identifying new growth levers, platform opportunities, and performance innovations.
• Analyze audience and exclude high/low efficiency groupings.
• Partner with creative placement data to find new opportunities and target or teams to continuously iterate on messaging and formats based on data driven feedback loops.
• Ensure clear communication of insights, trends, and campaign results to the broader team while driving continuous optimization and accountability.
• Active contributor to testing roadmap and design.
• Own the tracking and attribution, actively contribute to measurement strategy for paid channels.

SEM Manager

Senior Software Engineer, Agentic Platform

Business Development Rep

• Manage multiple geographical markets with a targeted list of high potential home care agencies to sign in each market, including cold calling and prospecting.
• Educate potential agencies on A Place for Mom’s value, and set expectations for their experience with A Place for Mom and our referral programs.
• Sign on new agencies that meet A Place for Mom’s customer qualifications and regulatory requirements, managing the full sales cycle and closing deals.
• Meet or exceed weekly Key Performance Indicators and monthly sales targets.
• Ensure the success of our new home care agencies by collecting all the information required to complete the signed agreement and transition the new agency to our onboarding team.
• Maintain detailed notes and document all sales activity in our CRM.
• Keep in excellent communication with the Manager of Home Care Acquisitions and prepare reports of weekly accomplishments and achievement of goals.
• Occasional travel may be required.

Business Development Executive – Home Care

Customer Success Manager

• Lead and grow a team of Customer Success Managers to achieve targets for retention and engagement for home care agencies.
• Implement processes that drive high levels of adoption across our network with new programs and product offerings.
• Build and maintain strong relationships with agency partners, serving as their main point of contact.
• Develop and implement streamlined processes and standard operating procedures (SOPs) to enhance team efficiency and consistency.
• Drafting and editing presentations and webinars to communicate key initiatives, updates, and insights to internal and external stakeholders.
• Develop, test, and implement strategies to increase customer satisfaction, including regular check-ins, surveys, training, and feedback sessions.
• Collaborate with internal teams, including Sales, Marketing, Product, and Operations, to ensure a seamless customer experience and channel customer feedback to the broader division.
• Analyze data and develop reports to track progress and identify areas for improvement by creating daily metric based scorecards to increase the team’s visibility into their own KPI achievement.
• Provide coaching and training to Customer Success Managers to ensure they have the necessary skills and knowledge to effectively manage their portfolio.

Manager, Home Care Customer Success

Analyst

• Use statistics based advanced techniques to identify patterns and uncover opportunities. Perform deep dive data analyses to better understand trends and business performance.
• Create, maintain and update dashboards & reports, support ad hoc data and reporting requests. Training and demo of BI reports and dashboards to end users.
• Provide data analysis support for cross functional stakeholders and conduct root cause analysis for variance explanation when a metric is deviating from expectations, and help drive meaningful insights that support business decision making.
• Partner with business stakeholders to identify and unlock opportunities and with other data teams to improve platform capabilities around data modeling, testing etc.
• Work with business on opportunity identification and sizing to help evaluate potential opportunities and assist in analyzing trade-offs in different approaches.

Senior Analyst, Data & Analytics

Manager

• Identify, hire, and onboard top talent.
• Provide hands-on coaching and feedback to increase the capabilities and performance of your team.
• Coach, develop and motivate your team to meet and exceed sales and productivity targets
• Hold your team accountable for established weekly, monthly and quarterly goals, while ensuring that our product, policies and pricing are communicated clearly and accurately to prospects.
• Develop and maintain executive level relationships to help drive sales initiatives.
• Implement strategic planning, forecasting and ongoing development of the sales team.
• Analyze and identify ways to improve productivity, efficiency, and processes.
• Develop and lead training programs for and mentoring of new hires.
• Facilitate team contests, spiffs and/or incentives.

Manager, Agency Acquisitions – Strategy

• Own retention, satisfaction, and expansion of Home Care agency partners across independent, corporate, and franchise relationships
• Develop and execute strategies to deepen partnerships and expand share of wallet with existing agencies
• Partner with Home Care Sales to ensure strong agency acquisition handoff and closed-loop feedback between acquisition and post-sale teams
• Partner with Home Care Operations on the right onboarding strategy for new agency customers, associated KPIs, reporting and customer support needs to ensure new customers are set up for success
• Establish performance targets, operating metrics, and accountability frameworks to drive growth and productivity across teams
• Lead forecasting, planning, and budgeting in partnership with Finance and HR
• Design and oversee compensation structures aligned to retention, expansion, and performance outcomes
• Build, develop, and retain high-performing teams through hiring, training, coaching, and succession planning
• Drive cross-functional initiatives to implement new systems, processes, programs, and pilot tests to improve agency experience and operational efficiency
• Partner with Product, Technology, and Development teams to advance customer success tools and capabilities
• Collaborate with Sales Training to shape training content and execution for customer-facing teams and people leaders
• Represent A Place for Mom at industry and account conferences; build senior-level relationships across franchise and enterprise partners

Vice President, Home Care Customer Success

Marketing

• Lead B2B product marketing efforts, including value propositions, positioning, messaging, and go-to-market planning.
• Develop and execute integrated B2B marketing campaigns that align brand strategy, partner needs, and acquisition goals for senior living community, healthcare organization, and home care agency partners.
• Serve as the primary advocate for B2B our partners network, translating customer insights into actionable messaging, marketing strategies, and product recommendations.
• Ensure B2B messaging and campaigns are cohesive with the overall brand strategy and narrative.
• Work cross-functionally with Product, Technology, Sales, and partner-facing teams to ensure offerings, messaging, and enablement align to partner needs and that B2B partner needs are brought into the product roadmap.
• Oversee the development of key B2B brand assets, including conference materials, sales enablement, thought leadership, social assets, written communications, and creative copy.
• Partner with Customer Research team to identify additional insights needed on B2B partners, develop research plan, conduct research, and develop insights.
• Own and evolve B2B brand KPIs, contributing to the broader, firm-wide narrative of performance and growth in partnership with analytics and measurement teams.