Senior Director, Customer Lifecycle Marketing

A Place for Mom

Senior Director of Customer Lifecycle Marketing at A Place for Mom overseeing lifecycle strategies and multi-channel campaigns to drive consumer engagement.

Posted 6/17/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $175,000 - $225,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the customer lifecycle strategy across acquisition, activation, engagement, retention, and win-back stages for consumers visiting our platform.
Develop and execute multi-channel lifecycle campaigns (email, SMS, push, in-app) that drive meaningful engagement and conversion across the family decision journey.
Define and track lifecycle KPIs including engagement rates, conversion rates, churn, NPS, and LTV; use data to continuously optimize performance.
Partner with Data Science, Analytics, and Sales teams to build segmentation models, predictive triggers, and personalization frameworks that deliver the right message at the right moment.
Collaborate with Product to influence roadmap priorities that improve lifecycle touchpoints and the overall consumer experience.
Lead A/B testing and experimentation programs to drive iterative improvement across lifecycle communications and journeys.
Manage and develop a team of lifecycle marketers and CRM specialists.
Partner with Marketing, Product, Data, and Technology teams to embed AI-driven decisioning, audience segmentation, personalization, and workflow automation across lifecycle programs and customer touchpoints.
Present lifecycle performance and strategic recommendations to senior leadership regularly.

Requirements

What you’ll need

8+ years of experience in lifecycle marketing, CRM, or growth marketing, with at least 3 years in a leadership role.
Proven track record of building and scaling lifecycle programs that drive measurable business outcomes.
Deep expertise in marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, Braze, Iterable, or similar) and CRM tools.
Strong analytical skills with the ability to translate complex data into clear strategies and actionable insights.
Experience working with segmentation, personalization, and predictive modeling in a consumer-facing business.
Excellent cross-functional collaboration skills; able to influence without authority across Product, Engineering, and Data teams.
Outstanding written and verbal communication skills; comfortable presenting to executive stakeholders.
Passion for A Place for Mom’s mission and a desire to create meaningful impact for families navigating one of life’s most important decisions.
Bachelor’s degree required; MBA or advanced degree a plus.

Benefits

Comp & perks

401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off
Pet Insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRMgrowth marketingmarketing automationsegmentationpersonalizationpredictive modelingA/B testingdata analysisKPI tracking

Soft Skills

cross-functional collaborationinfluence without authoritywritten communicationverbal communicationleadershipanalytical thinkingstrategic thinkingteam developmentpresentation skillsproblem-solving

Certifications

Bachelor's degreeMBAadvanced degree