Senior Lifecycle Marketing Manager
1-800 CONTACTS
Tableau
Senior Lifecycle Marketing Manager
1-800 CONTACTS
full-time
Posted on:
Origin: • 🇺🇸 United States • Utah
Visit company websiteJob Level
Senior
Tech Stack
Tableau
About the role
- Increase glasses purchases among contact lens customers
- Convert glasses shoppers into buyers
- Improve retention of glasses customers
- Work cross-functionally with CRM, marketing operations, and creative teams
- Build and scale new marketing programs and initiatives
- Develop customer segmentation strategies to enable personalized marketing
- Strategically promote glasses at pivotal moments in the contact lens customer journey
- Engage glasses customers with campaigns featuring new styles and targeted promotions to encourage repeat purchases
- Craft on-brand messaging and partner with creative to produce engaging content
- Continuously test and optimize campaigns to improve messaging, targeting, and personalization
- Track campaign performance, generate reports, and share insights to inform future strategies
Requirements
- 5+ years in CRM or lifecycle marketing, ideally in a direct-to-consumer environment
- Experience executing campaigns using marketing automation tools
- Strong collaboration skills and ability to effectively partner with technical and creative teams
- Proven ability to create impactful customer communications and test messaging strategies
- Ability to balance strategic thinking with day-to-day execution
- Proficiency in analytics tools like Adobe Analytics and Tableau
