Social Media Manager

• Social Media Calendar Management: Own the scheduling and publishing timeline across LinkedIn, Instagram, and Facebook, using dedicated scheduling tools to deploy weekly posts and stories on time.
• Short-Form Video Production: Edit raw desk-video clips into subtitled, captioned short-form videos with text-overlay hooks and clean pacing.
• Content Repurposing: Convert single video scripts or long-form material into multiple derivative assets, including carousel outlines, social captions, and story frames.
• Trend & Competitor Intelligence: Research industry trends weekly to identify emerging short-form video formats and flag potential content ideas.
• Engagement & Channel Monitoring: Track incoming comments, direct messages, and brand mentions, flagging technical or personal inquiries requiring direct founder input.
• Asset & Library Organisation: Maintain the hygiene of the central content calendar and media asset storage folders.
• Community Research Support: Provide basic research covering industry news, competitor developments, and local business community updates.

Social Media, Content Virtual Assistant

• The core outcome of the role will be the distribution of multi – format content assets onto owned social media platforms in line with audiences and platform best practices.
• The role works closely with brand and content creator teams, to maximise the reach, engagement and performance of content assets.
• The role requires high levels of social media expertise, be very organized with high levels of attention to detail and the individual must have sports category experience.

Social Media Specialist

• Develop and execute Meta and TikTok Ads strategy across all three brands.
• Set up, monitor, and optimize campaigns with a clear eye on KPIs (ROAS, CAC, CTR, etc.).
• Collaborate with studio and content teams to develop effective creatives
• Collaborate with Organic Social Teams across the brands to ensure coherent organic and paid social media strategy
• Collaborate with other paid media specialist (Google Suite) to align overall paid media strategy
• Conduct A/B testing across copy, visuals and placements.
• Provide regular performance reports and insights to key stakeholders.
• Stay on top of Meta platform and general social paid media changes and trends.

Paid Social Media Specialist

• Develop and own the social media strategy across Discover Africa’s brands.
• Define channel objectives, target audiences, content pillars, and publishing cadence.
• Align social media activity with the broader Brand, Content, and Marketing strategy.
• Identify emerging trends, platforms, and opportunities to improve performance.
• Own and manage the social media content calendar.
• Plan content collaboratively with the Brand, Content, and Design teams.
• Schedule and publish content across relevant social platforms.
• Ensure content is delivered consistently, on time, and in line with brand guidelines.
• Create engaging, platform-native content across Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging channels.
• Write compelling copy tailored to different platforms, formats, and audiences.
• Design simple branded graphics using established templates.
• Produce and edit short-form video content for Reels, Stories, TikTok, and YouTube Shorts.
• Repurpose long-form content into engaging social formats.
• Capture original content from travel experiences, events, behind-the-scenes moments, and company culture where appropriate.
• Use AI responsibly to support research, planning, copywriting, content creation, and workflow efficiency.
• Manage engagement across all social channels.
• Respond to comments, messages, and customer inquiries in Discover Africa’s tone of voice.
• Build meaningful relationships with travelers, creators, partners, and the wider travel community.
• Encourage advocacy, loyalty, and active community participation.
• Support integrated marketing campaigns through organic social media.
• Collaborate with Brand, Content, Design, Paid Media, Email, UX, and CX teams.
• Support influencer, ambassador, and partnership initiatives where appropriate.
• Maintain consistent campaign messaging across all social touchpoints.
• Monitor channel performance, content results, and audience behavior.
• Produce regular reports against agreed KPIs.
• Measure social media’s contribution to website traffic, engagement, inquiries, and conversions.
• Use data, experimentation, and AI-assisted insights to improve content performance.
• Share insights and recommendations with the broader team.

Social Media Strategist

• Monitor and manage online communities across established and new platforms including Facebook, Instagram, TikTok, Reddit, and Nextdoor using approved messaging, response templates, and established escalation protocols.
• Monitor and draft personalized, on-brand responses to reviews on platforms such as Google and Trustpilot, while tracking recurring feedback to share insights with the wider business.
• Identify sensitive, high-risk, or complex customer interactions, applying strict playbook guidelines to escalate reputational issues, media enquiries, safeguarding concerns, or legal matters promptly.
• Create and publish updates to ensure local business listings remain accurate, while assisting with location-specific campaigns and promotions.
• Schedule content across multiple platforms, coordinate approvals, and maintain organized digital asset libraries and publishing calendars.
• Produce engaging social media graphics, repurpose existing assets into short-form content, and execute basic video edits to support marketing campaigns.

Social Media Coordinator

• Schedule and publish posts across platforms like Instagram, Facebook and LinkedIn
• Draft simple captions and source visuals in line with brand guidelines
• Respond to comments and messages in a friendly, timely way
• Track basic performance and share simple weekly updates
• Keep the content calendar tidy and up to date

Social Media Assistant

• Maintain and update the Shopify store for merchandise, analyze analytics, and market products to drive engagement and sales.
• Manage and optimize paid ad campaigns on Google (Search Ads) and Meta (Facebook and Instagram Ads), including budget allocation and performance monitoring.
• Implement and maintain SEO best practices for our website and other digital assets.
• Create compelling visual content for various platforms for branding and merchandise logos.
• Edit long-form podcast content into concise, engaging video clips and develop creative short-form video content to capture audience attention.
• Develop and execute social media strategies for Instagram, Facebook, TikTok, and YouTube. This includes consistent posting, active commenting, and proactive engagement to build traction and a strong following.
• Provide regular reports on the performance of digital marketing campaigns and social media activities.
• Ensure all content and marketing efforts align with the established brand and messaging.
• Work effectively to enhance and support the existing infrastructure and team.

• Develop and execute social media strategies to increase brand awareness, engagement, and audience growth.
• Create and publish engaging content across LinkedIn, Instagram, and other relevant social media platforms.
• Promote company news, team achievements, office culture, events, milestones, promotions, anniversaries, and new joiners.
• Monitor social media trends and recommend innovative approaches to maximise engagement and reach.
• Track and report on social media performance, engagement metrics, and campaign effectiveness.
• Produce high-quality marketing materials for clients and candidates.
• Create and manage long-term market-focused content.
• Develop and maintain a clear LinkedIn strategy for both the business and individual consultants.
• Strengthen employer branding through team showcases, staff events, and culture content.
• Manage and maintain the content calendar for social media posts, blogs, and newsletters.

Marketing and Social Media Coordinator

• Own and manage a full social content calendar end-to-end
• Produce scroll-stopping short-form video and image content tailored to parents and moms on Instagram
• Maintain brand consistency and posting cadence with minimal oversight
• Proactively source and build relationships with influencers, mom content creators, and UGC contributors
• Lead Instagram growth through strategic content, engagement, and community building

Social Media Manager jobs in South Africa

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