Social Media Manager

• Develop and execute social media strategies to increase brand awareness, engagement, and audience growth.
• Create and publish engaging content across LinkedIn, Instagram, and other relevant social media platforms.
• Promote company news, team achievements, office culture, events, milestones, promotions, anniversaries, and new joiners.
• Monitor social media trends and recommend innovative approaches to maximise engagement and reach.
• Track and report on social media performance, engagement metrics, and campaign effectiveness.
• Produce high-quality marketing materials for clients and candidates.
• Create and manage long-term market-focused content.
• Develop and maintain a clear LinkedIn strategy for both the business and individual consultants.
• Strengthen employer branding through team showcases, staff events, and culture content.
• Manage and maintain the content calendar for social media posts, blogs, and newsletters.

Marketing and Social Media Coordinator

• Own and manage a full social content calendar end-to-end
• Produce scroll-stopping short-form video and image content tailored to parents and moms on Instagram
• Maintain brand consistency and posting cadence with minimal oversight
• Proactively source and build relationships with influencers, mom content creators, and UGC contributors
• Lead Instagram growth through strategic content, engagement, and community building

Brand Content and Social Media Manager

• Create and schedule social media posts across platforms (Instagram, Facebook, LinkedIn, etc.)
• Source existing photos and videos from approved asset libraries and edit/repurpose into social-ready content
• Use Canva (and provided templates) to produce on-brand graphics and posts
• Write engaging captions and copy that align with each client's brand voice
• Maintain a consistent content calendar across accounts
• Monitor Meta Ads and Google Ads campaigns — flag performance issues and opportunities
• Set up new ad campaigns and creative as directed
• Ensure content and creative assets are properly uploaded and live
• Pull performance reports from Meta, Google, and other platforms
• Compile KPI summaries using AI tools and/or existing reporting templates
• Track key metrics and flag notable trends to Rachel on a regular basis
• Assist with general admin and workflow coordination across client accounts

Social Media Manager – Marketing VA

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Social Media Coordinator

• Edit long-form podcast episodes into engaging audio and video formats
• Produce short-form clips that capture key moments and drive distribution on TikTok, LinkedIn, and YouTube Shorts
• Enhance content with color correction, motion graphics, audio leveling, and creative cuts
• Maintain file structures, asset libraries, and delivery timelines across a growing volume of content
• Collaborate with the creative team to shape show flow, visuals, and pacing
• Monitor metrics like watch time, CTR, and audience retention to iterate on format
• Act as a quality gatekeeper for everything we publish—visually and sonically
• Support marketing efforts with video assets tailored to campaign goals
• Optimize workflows and templates to increase editing efficiency

Video Content Editor – Podcasts, Social Media

• Identify viral trends across TikTok, Instagram, YouTube Shorts, and X/Twitter, and localize them for the African gaming community
• Manage and grow the CODM Africa community by engaging with followers and fostering an active, loyal fanbase
• Liaise with Activision stakeholders, managing approvals and timelines in a fast-paced publishing environment
• Track and report on channel analytics and growth metrics, using insights to refine the content strategy
• Manage the content production budget, tracking spend across creators, editors, and tools to ensure efficient use of resources
• Use social media management and task management tools to plan, schedule, and coordinate content workflows across the team
• Represent Carry1st and Activision at gaming events across Africa and feed insights back into the content strategy

• Produce scroll-stopping short-form video and image content tailored to parents and moms on Instagram
• Champion a real, human, non-AI content aesthetic that reflects the brand's warmth and authenticity
• Communicate product value through storytelling — not sales-speak
• Own and manage a full social content calendar end-to-end
• Write on-brand captions, select thumbnails, and handle all scheduling and publishing
• Maintain brand consistency and posting cadence with minimal oversight
• Proactively source and build relationships with influencers, mom content creators, and UGC contributors
• Build and manage a content flywheel so the brand always has a pipeline of fresh, authentic material
• Repurpose and organize creator content across Instagram and other channels
• Lead Instagram growth through strategic content, engagement, and community building
• Track performance and iterate based on what resonates with the target audience

Brand Content & Social Media Manager

• Own social strategy and content
• Grow @gvitravel on TikTok, Instagram, and LinkedIn
• Guide strategy and train team members across brands
• Collaborate with in-house teams and global creators

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