Social Media Specialist

KingMakers

Social Media Specialist for SuperSportBet responsible for content distribution across social media platforms. Ensuring engagement and performance through collaboration with marketing and content teams.

Posted 7/22/2026full-timeCape Town • 🇿🇦 South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media management and content optimization across platforms, with a strong focus on sports culture and audience engagement. Proven ability to analyze performance metrics and collaborate effectively with cross-functional teams to enhance content strategy.

Highest-signal resume keywords

Social Media ManagementContent OptimizationSports Category ExperiencePerformance AnalyticsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ExecutionContent SchedulingContent CreationAudience EngagementTrend Identification

Soft Skills

Attention to DetailStrong CommunicationInterpersonal SkillsProactive ApproachEntrepreneurial Attitude

Tools & Technologies

SproutBrandwatchMeltwaterSocial Media Management Tool

Industry Keywords

Social Media PlatformsContent AssetsEngagement RateImpressionsFollower Growth

About the role

Key responsibilities & impact

The core outcome of the role will be the distribution of multi – format content assets onto owned social media platforms in line with audiences and platform best practices.
The role works closely with brand and content creator teams, to maximise the reach, engagement and performance of content assets.
The role requires high levels of social media expertise, be very organized with high levels of attention to detail and the individual must have sports category experience.

Requirements

What you’ll need

3 – 5 years of hands-on social media execution experience, either agency or in-house
A genuine passion for sport is non-negotiable — we need someone who lives and breathes sports culture, debate and banter on social platforms
Proven experience using a social media management tool such as Sprout, Brandwatch or Meltwater to plan and execute content
Own the publishing calendar aligned to marketing calendar
Schedule planned posts across owned platforms
Implement ad hoc posts as required
Optimise content across owned platforms
Add captions | copy | # | to creative assets
Generate and add links driving traffic to website
Collaborations with partners
Identify trending conversations across external platforms
Highlight content requirements based on external conversations
Identify individuals generating conversations as possible future collaborators
Engage in relevant banter and debate with owned audiences
Weekly and monthly platform and content insights and analytics to showcase success and improve performance
Identify future content opportunities
Identify future assets requirements | edits required
Collaborate with Social Media CS agents to align current support responses
Brand and content teams to provide recommendations for content creation AND assets required
Design teams to update headline banners | platform assets | response templates
Performance marketing team on platform access and updates
Own the set up and updates on the Social Media management tool including tag management | categories | access
Works Across the Following Platforms: Not limited to.
Facebook | Instagram | LinkedIn | YouTube | X | TikTok
High attention to detail and the ability to manage multiple projects at the same time
High action orientation balanced by alignment to brand and outcome
Managing the day - to - day details AND having a proactive future focused approach
Strong communication and interpersonal skills, with confidence and maturity to engage cross functionally with other teams to ensure delivery
Entrepreneurial attitude. Take ownership | spend effectively | make decisions based on priority AND still retain your agility to move quickly and take advantage of opportunities
By Social media platform and content type
Reach: Impressions | video views | users reached | Follower growth
Relevance: Engagement rate | Video completion and watch time
Consideration: Clicks | website traffic
Delivery: On time | in full | with no errors

Benefits

Comp & perks

Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.
Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums.
Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules.
Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution.
Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family.
Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday.
Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.
Hybrid & Flexible Working: This role follows a hybrid model with 3 days in-office and 2 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role.
Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace.