Social Media Strategist

Discover Africa Group

Social Media Strategist managing social media strategy for Discover Africa's travel brands. Develop content and engage communities across various platforms to promote African travel experiences.

Posted 7/20/2026full-timeBellville • 🇿🇦 South AfricaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies, creating engaging content across various platforms, and utilizing data-driven insights to enhance performance. Proficient in managing social media engagement and collaborating with cross-functional teams to support integrated marketing efforts.

Highest-signal resume keywords

Social Media Strategy DevelopmentContent Creation for Social PlatformsCopywriting and StorytellingVideo Editing for Short-Form ContentData Analysis and Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent SchedulingGraphic Design Using CanvaVideo Editing Using CapCutPerformance Data Analysis

Soft Skills

Strong CommunicationRelationship BuildingCollaborationCreativityAdaptability

Tools & Technologies

InstagramFacebookLinkedInTikTokYouTube

Certifications & Qualifications

Digital Marketing CertificationSocial Media Certification

Industry Keywords

Travel MarketingTourismHospitalityLifestyle MarketingBrand Engagement

About the role

Key responsibilities & impact

Develop and own the social media strategy across Discover Africa’s brands.
Define channel objectives, target audiences, content pillars, and publishing cadence.
Align social media activity with the broader Brand, Content, and Marketing strategy.
Identify emerging trends, platforms, and opportunities to improve performance.
Own and manage the social media content calendar.
Plan content collaboratively with the Brand, Content, and Design teams.
Schedule and publish content across relevant social platforms.
Ensure content is delivered consistently, on time, and in line with brand guidelines.
Create engaging, platform-native content across Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging channels.
Write compelling copy tailored to different platforms, formats, and audiences.
Design simple branded graphics using established templates.
Produce and edit short-form video content for Reels, Stories, TikTok, and YouTube Shorts.
Repurpose long-form content into engaging social formats.
Capture original content from travel experiences, events, behind-the-scenes moments, and company culture where appropriate.
Use AI responsibly to support research, planning, copywriting, content creation, and workflow efficiency.
Manage engagement across all social channels.
Respond to comments, messages, and customer inquiries in Discover Africa’s tone of voice.
Build meaningful relationships with travelers, creators, partners, and the wider travel community.
Encourage advocacy, loyalty, and active community participation.
Support integrated marketing campaigns through organic social media.
Collaborate with Brand, Content, Design, Paid Media, Email, UX, and CX teams.
Support influencer, ambassador, and partnership initiatives where appropriate.
Maintain consistent campaign messaging across all social touchpoints.
Monitor channel performance, content results, and audience behavior.
Produce regular reports against agreed KPIs.
Measure social media’s contribution to website traffic, engagement, inquiries, and conversions.
Use data, experimentation, and AI-assisted insights to improve content performance.
Share insights and recommendations with the broader team.

Requirements

What you’ll need

A Degree or Diploma in Marketing, Communications, Digital Marketing, Journalism, Media Studies, or a related field.
Relevant Social Media or Digital Marketing certifications would be advantageous.
2–5 years’ experience managing social media for a brand or agency.
Proven experience developing and executing social media strategies.
Hands-on experience creating content for Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
Strong copywriting and storytelling ability.
Experience creating branded graphics using Canva, Adobe Express, Figma, or similar tools.
Experience editing short-form video using CapCut, Premiere Pro, or similar software.
Familiarity with social media scheduling, management, and reporting platforms.
Strong analytical skills and the ability to translate performance data into practical improvements.
Confidence using AI-powered tools such as ChatGPT, Claude, or similar platforms while critically evaluating outputs for accuracy, originality, and brand alignment.
Experience in travel, tourism, hospitality, or lifestyle marketing would be advantageous.
Comfortable with hybrid work, including three days per week in the office.

Benefits

Comp & perks

A competitive salary
20 days of annual leave
After 5 years, earn one extra annual paid leave day per year, up to a max of 25 days
Paid birthday leave - because no one should work on their special day!
Professional development opportunities to support your growth.
Africa travel at discounted rates, giving you the chance to explore and deepen your connection to the continent.
Hybrid working opportunities in a flexible, supportive environment.
A chance to work with a team of passionate, like-minded individuals who share your love for Africa.