Discover Africa Group

Social Media Manager

• Develop and own the social media strategy across Discover Africa’s brands.
• Define channel objectives, target audiences, content pillars, and publishing cadence.
• Align social media activity with the broader Brand, Content, and Marketing strategy.
• Identify emerging trends, platforms, and opportunities to improve performance.
• Own and manage the social media content calendar.
• Plan content collaboratively with the Brand, Content, and Design teams.
• Schedule and publish content across relevant social platforms.
• Ensure content is delivered consistently, on time, and in line with brand guidelines.
• Create engaging, platform-native content across Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging channels.
• Write compelling copy tailored to different platforms, formats, and audiences.
• Design simple branded graphics using established templates.
• Produce and edit short-form video content for Reels, Stories, TikTok, and YouTube Shorts.
• Repurpose long-form content into engaging social formats.
• Capture original content from travel experiences, events, behind-the-scenes moments, and company culture where appropriate.
• Use AI responsibly to support research, planning, copywriting, content creation, and workflow efficiency.
• Manage engagement across all social channels.
• Respond to comments, messages, and customer inquiries in Discover Africa’s tone of voice.
• Build meaningful relationships with travelers, creators, partners, and the wider travel community.
• Encourage advocacy, loyalty, and active community participation.
• Support integrated marketing campaigns through organic social media.
• Collaborate with Brand, Content, Design, Paid Media, Email, UX, and CX teams.
• Support influencer, ambassador, and partnership initiatives where appropriate.
• Maintain consistent campaign messaging across all social touchpoints.
• Monitor channel performance, content results, and audience behavior.
• Produce regular reports against agreed KPIs.
• Measure social media’s contribution to website traffic, engagement, inquiries, and conversions.
• Use data, experimentation, and AI-assisted insights to improve content performance.
• Share insights and recommendations with the broader team.

Social Media Strategist