Paid Social Media Specialist

Silvertreebrands

Social Paid Media Specialist managing Meta and TikTok ad strategies for brands like UCOOK and Faithful to Nature. Driving growth and brand storytelling while collaborating with creative teams.

Posted 7/20/2026full-timeCape Town • 🇿🇦 South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing Meta and TikTok Ads strategies, with a strong focus on performance metrics and collaboration across cross-functional teams. Proficient in analyzing data to optimize campaigns and drive effective social media strategies.

Highest-signal resume keywords

Meta Ads ManagementTikTok Ads ManagementCampaign OptimizationA/B TestingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

KPI AnalysisPerformance ReportingSocial Media StrategyPaid Media StrategyECommerce Advertising

Soft Skills

Problem-SolvingIndependent Decision-MakingAnalytical Thinking

Tools & Technologies

Google SuiteMeta PlatformTikTok Ads ManagerYouTube Ads

Industry Keywords

ROASCACCTRPaid MediaOrganic Social Media

About the role

Key responsibilities & impact

Develop and execute Meta and TikTok Ads strategy across all three brands.
Set up, monitor, and optimize campaigns with a clear eye on KPIs (ROAS, CAC, CTR, etc.).
Collaborate with studio and content teams to develop effective creatives
Collaborate with Organic Social Teams across the brands to ensure coherent organic and paid social media strategy
Collaborate with other paid media specialist (Google Suite) to align overall paid media strategy
Conduct A/B testing across copy, visuals and placements.
Provide regular performance reports and insights to key stakeholders.
Stay on top of Meta platform and general social paid media changes and trends.

Requirements

What you’ll need

3–5 years experience in Meta and TikTok Ads management (agency or in-house).
Demonstrated experience working in cross-functional teams (Marketing, Tech and Data).
Proven ability to work independently, make decisions, and problem-solve in complex environments.
Strong affinity to work with numbers, analyse, understand and draw conclusions
Experience with other paid media platforms (Google, YouTube, etc.).
Experience implementing social paid media strategies across eCommerce and traditional brick and mortar are advantages.

Benefits

Comp & perks

Future opportunities to grow within the marketing and or group/brand marketing space