Silvertreebrands

Social Media Manager

• Develop and execute Meta and TikTok Ads strategy across all three brands.
• Set up, monitor, and optimize campaigns with a clear eye on KPIs (ROAS, CAC, CTR, etc.).
• Collaborate with studio and content teams to develop effective creatives
• Collaborate with Organic Social Teams across the brands to ensure coherent organic and paid social media strategy
• Collaborate with other paid media specialist (Google Suite) to align overall paid media strategy
• Conduct A/B testing across copy, visuals and placements.
• Provide regular performance reports and insights to key stakeholders.
• Stay on top of Meta platform and general social paid media changes and trends.

Paid Social Media Specialist