SEO Marketing

• Develop and execute SEO and GEO strategies aligned with clients’ business objectives, increasing organic visibility in traditional search engines and generative engines (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews);
• Plan and optimize content strategy using AI with a focus on SEO, E-E-A-T and GEO for implementation in a proprietary solution;
• Conduct technical audits (indexing, crawling, rendering, architecture, structured data/Schema.org) and coordinate implementation with the Technology team;
• Evolve Sioux’s solution: propose improvements, test hypotheses and turn field learnings into product features;
• Continuously experiment with new AI use cases that improve delivery and scalability;
• Collaborate closely with Account, Content, Technology and BI teams, participating in strategic meetings and client alignments;
• Serve as a Search + AI reference for the team and clients, raising the standard of delivery.

SEO & GEO Analyst, AI – Mid-level

• Define and execute SEO strategies (technical, on-page, and off-page) for the projects/clients under your responsibility.
• Work with GEO (Generative Engine Optimization).
• Use AI tools in daily operations.
• Conduct technical SEO audits and propose corrections.
• Cross-reference performance data with a BI perspective.
• Monitor search trends and user behavior.
• Collaborate closely with content, media, and development teams.

SEO/GEO Analyst

• Writing and editing content for blogs, landing pages, rich content assets, and email marketing aligned with project strategies;
• Researching and analyzing trends and keywords to identify content opportunities;
• Developing buyer personas and creating editorial briefs that address the target audience's needs;
• Collaborating with the SEO team to ensure published content is optimized;
• Monitoring and analyzing content performance metrics, recommending continuous improvements;
• Assisting in the preparation of performance reports, highlighting insights to evolve the content strategy.

Content Analyst, SEO

• Design and lead the content SEO strategy for our sites, from keyword research to measuring revenue influenced by organic traffic
• Build and maintain an AI-assisted content workflow: from research and briefing to drafting, E-E-A-T review and scaled content refreshes
• Optimize for GEO/SEO (Generative Engine / Answer Engine Optimization): get our content cited by Google AI Overviews, ChatGPT, Perplexity and Gemini, and measure that presence
• Work with internal data at the source: cross-reference Search Console, GA4 and registration/conversion data to find real growth opportunities (not vanity traffic)
• Automate SEO operations with scripts and AI agents (what works)
• Specify and validate improvements with developers: write clear technical requirements, review implementations and unblock deliveries
• Develop tools to add value to the product and maximize user acquisition
• Other duties inherent to the area.

Senior SEO Analyst

• Produce content for landing pages, pillar pages, department pages, categories and subcategories, product descriptions, and other client website structures, as well as blog posts;
• Optimize on-page content in accordance with SEO best practices;
• Optimize meta tags, heading tags, and alt text;
• Develop content plans aligned with project strategy and goals, client briefs, diagnostics, and audits;
• Orchestrate and refine the production of SEO/GEO-optimized content using AI resources;
• Perform competitive analyses, content gap analyses, content pruning, EEAT assessments, and other specialty tasks in the field;
• Contribute to link building strategies regarding ideation, production, and development of unique assets in line with the content plan;
• Monitor search trends and trending topics to identify content opportunities;
• Follow different content channels to build personal repertoire and expand the team's reference library;
• Share knowledge with the team;
• Demonstrate strong command of SEO metrics;
• Show interest in and a basic understanding of GEO;
• Measure results and the impact of implemented actions.

Junior SEO Analyst, São Paulo or Porto Alegre

• Develop pixel-perfect Webflow websites from Figma designs
• Build and maintain CMS collections, reusable components, forms, and custom embeds
• Create engaging web animations using Webflow Interactions, GSAP, Three.js, Lottie, Rive, or Spline
• Implement analytics and event tracking using GA4, GTM, PostHog, or similar tools
• Optimize websites for technical SEO, Core Web Vitals, and overall performance
• Execute conversion rate optimization (CRO) initiatives, including A/B testing and funnel improvements
• Build integrations using APIs, webhooks, and automation platforms
• Collaborate closely with designers, marketers, and product teams to deliver exceptional user experiences

Senior Webflow Developer, SEO – Interactive Experiences

• Develop end-to-end content plans and strategies aligned with clients' goals, challenges and briefs, based on diagnostics and audits;
• Lead digital authority and reputation strategy — link building, mentions and digital PR — including proposing, producing and developing unique assets aligned with the content plan;
• Structure and optimize content for GEO (Generative Engine Optimization), adapting it to how generative engines (ChatGPT, Gemini, AI Overviews, etc.) retrieve, cite and synthesize content;
• Apply generative AI strategically in ideation, production and scaling of content, with critical curation of quality, accuracy and tone;
• Produce and guide the creation of content for landing pages, pillar pages, department pages, category and subcategory pages, product descriptions and blog posts, among other structures;
• Optimize on-page content in accordance with SEO best practices, including meta tags, heading tags and alt text;
• Develop competitor analyses, content gap analyses, content pruning and E-E-A-T assessments, driving topical authority strategies;
• Monitor search trends and trending topics to guide content opportunities;
• Demonstrate mastery of SEO metrics, measuring results and impacts of implemented actions;
• Serve as a content reference for clients and internal teams, supporting mentorship of content analysts;
• Share knowledge and expand the team's repository of references.

Senior SEO Content Analyst

• Define and drive the SEO strategy for projects, focusing on organic search performance growth and the client’s business objectives;
• Operate in a 360° capacity, with mastery of the SEO disciplines — Technical SEO, Content, Reputation and Experience — orchestrating specialized teams to develop tactical deliverables for each area;
• Serve as the technical and strategic point of reference for projects for clients and internal teams;
• Act as the primary client contact — setting goals and deadlines, managing requests with a strong results focus and promoting an SEO culture;
• Develop executive-level reporting, translating technical findings into a clear business-impact narrative for leaders and decision-makers (C-level);
• Lead GEO (Generative Engine Optimization) strategies and adapt projects to search behavior in generative engines (ChatGPT, Gemini, AI Overviews, etc.);
• Apply generative AI judiciously in analytical and production workflows, evaluating efficiency and quality gains;
• Structure ASO (App Store Optimization) strategies when applicable to the client scope;
• Conduct quantitative and qualitative analyses of metrics and results using analytics tools (GA4, Adobe Analytics) and SEO-specific tools (Google Search Console, Ahrefs, SEMrush);
• Build and present reports, analyses and strategic materials to clients;
• Identify opportunities for growth and scope expansion within accounts;
• Support the technical development and mentorship of mid-level and junior analysts;
• Share knowledge and expand the team’s library of references.

• Develop and execute SEO strategies focused on organic search performance growth;
• Work 360° across projects, with emphasis on Technical SEO and strategy, coordinating with Content, Reputation and Experience teams;
• Conduct quantitative and qualitative analyses of metrics and results using analytics tools (Google Analytics and Adobe Analytics) and SEO-specific tools (Google Search Console, Ahrefs, SEMrush);
• Perform technical diagnostics and audits, identifying and prioritizing On-page and Off-page optimization opportunities;
• Manage keyword research and ongoing ranking monitoring;
• Apply GEO (Generative Engine Optimization) strategies, adapting projects to search behavior in generative engines (ChatGPT, Gemini, AI Overviews, etc.);
• Support and develop ASO (App Store Optimization) strategies when applicable;
• Build reports and present results, analyses and strategic materials to clients;
• Serve as the client point of contact, addressing requests with a results-oriented approach and promoting SEO culture;
• Share knowledge and expand the team’s repository of references.

SEO Analyst (Mid-level)

• Responsável por planejamento e execução de estratégias de SEO aplicadas a conteúdos digitais e redes sociais.
• Analisar performance de conteúdos, keywords, tendências e comportamento de audiência.
• Otimizar conteúdos para plataformas sociais e buscadores.
• Desenvolver recomendações estratégicas para aumento de alcance, engajamento e performance orgânica.
• Construir e acompanhar calendário editorial com foco em performance.
• Apoiar na construção de pautas, conteúdos e direcionamentos editoriais.
• Interface direta com clientes para alinhamentos, apresentações e acompanhamento de demandas.
• Elaborar relatórios de performance e leitura de métricas.
• Organizar e acompanhar entregas junto aos times internos.
• Identificar oportunidades de melhoria contínua em processos, conteúdo e presença digital.

Analista de SEO – YouTube

• Acompanhar a rotina de entregas da agência parceira de SEO.
• Organizar demandas, prazos, aprovações, ajustes e retornos internos.
• Revisar conteúdos, pautas, briefings e recomendações enviadas pela agência.
• Garantir que os materiais estejam alinhados ao posicionamento das marcas e às prioridades de SEO.
• Consolidar dúvidas, ajustes e solicitações internas para encaminhamento à agência.
• Participar de reuniões de alinhamento, registrar próximos passos e acompanhar status das demandas.
• Revisar conteúdos otimizados para SEO antes da publicação.
• Avaliar títulos, headings, meta titles, meta descriptions, URLs, links internos e uso adequado de palavras-chave.
• Apoiar a otimização de páginas de categoria, produto, blog, landing pages e páginas institucionais.
• Identificar oportunidades de atualização, expansão ou melhoria de conteúdos existentes.
• Acompanhar publicação e validação de conteúdos no site.
• Garantir consistência entre SEO, branding, linguagem da marca e intenção de busca.
• Realizar pesquisas de palavras-chave para categorias, produtos, coleções, campanhas e conteúdos.
• Mapear intenção de busca dos usuários e oportunidades por etapa do funil.
• Identificar termos com potencial por volume, concorrência, sazonalidade e relevância comercial.
• Apoiar a construção de clusters de conteúdo, pautas e arquitetura temática.
• Monitorar evolução de palavras-chave prioritárias.
• Validar termos estratégicos sugeridos pela agência antes da aplicação em páginas ou conteúdos.
• Acompanhar indicadores em Google Search Console, GA4, SEMrush e ferramentas similares.
• Monitorar desempenho de conteúdos publicados, páginas otimizadas e categorias estratégicas.
• Avaliar evolução de cliques, impressões, CTR, posição média, sessões orgânicas e comportamento por página.
• Identificar páginas com perda ou ganho de performance.
• Apoiar a construção de relatórios recorrentes e consolidação de aprendizados.
• Levantar insights para melhoria de conteúdos, categorias, páginas de produto e páginas comerciais.
• Manter controle das demandas de SEO em andamento.
• Apoiar a priorização de pautas, conteúdos, otimizações e aprovações.
• Organizar calendários de conteúdo SEO junto à agência e áreas internas.
• Acompanhar aprovações com áreas de branding, marketing, produto e e-commerce.
• Garantir que as demandas sejam executadas dentro dos prazos combinados.
• Apoiar a coordenação de SEO e o Especialista SEO na consolidação de informações, status e planos de ação.

Analista de SEO Senior

• Orquestrar e aprimorar a produção de conteúdos otimizados para SEO/GEO utilizando recursos de IA;
• Desenvolver planejamentos de conteúdo alinhados às estratégias, objetivos e desafios dos projetos e clientes;
• Identificar oportunidades de crescimento orgânico por meio de análises de conteúdo, tendências de busca e comportamento do usuário;
• Produzir e otimizar conteúdos com foco em performance orgânica, autoridade e intenção de busca;
• Trabalhar em conjunto com analistas e estrategistas de SEO para garantir alinhamento com palavras-chave, objetivos e oportunidades dos projetos;
• Conduzir diagnósticos e auditorias de conteúdo e SEO on-page;
• Acompanhar tendências de busca, atualizações de algoritmo e temas relevantes para identificar oportunidades estratégicas;
• Apoiar iniciativas de Link Building e Digital PR por meio da criação de conteúdos e assets estratégicos;
• Mensurar impactos das ações implementadas e propor melhorias contínuas;
• Compartilhar conhecimento e boas práticas com o time;
• Demonstrar domínio de métricas e ferramentas de SEO para tomada de decisão orientada por dados.

SEO Analyst – Foco em Conteúdo

• Mapear as necessidades e propor / estruturar os Datamarts de acordo com as melhores práticas;
• Avaliar e utilizar potenciais fontes de dados da empresa (interna e externa);
• Mapear os processos da companhia e propor/construir dashboards e indicadores de negócio;
• Responsável pela construção de dashboard em ferramentas como Data Studio, Power BI e similares.
• Conduzir pesquisas e análises de palavras-chave de acordo com as estratégias do cliente;
• Propor melhorias e otimizar dashboards em diferentes dispositivos (desktop, mobile e tablet);
• Participar no desenvolvimento de políticas e processos para coleta e análise de dados;
• Ministrar treinamentos sobre o uso de dashboards e ferramentas de BI para clientes internos e externos;
• Responsável pelos processos de criação e manutenção de bases unificadas (Data Lake, Data Warehouse e similares);
• Responsável por projetos de arquitetura de BI e processos avançados de extração e tratamento de informações;
• Responsável por projetos baseados em análise preditiva, big data, cruzamento de clientes e estatísticos em geral;
• Responsável pelo levantamento e análise de requisitos;
• Responsável por promover estudos mercadológicos para as diversas áreas da empresa.

Analista de SEO Sênior

• Act as an SEO Analyst - YouTube — with an analytical profile and strong client relationship skills, working directly on the strategic management of clients' organic digital presence.

SEO Marketing jobs in Brazil

See all jobs on JobTailor

SEO & GEO Analyst, AI – Mid-level

SEO/GEO Analyst

Content Analyst, SEO

Senior SEO Analyst

Junior SEO Analyst, São Paulo or Porto Alegre

Senior Webflow Developer, SEO – Interactive Experiences

Senior SEO Content Analyst

Senior SEO Analyst

SEO Analyst (Mid-level)

Analista de SEO – YouTube

Analista de SEO Senior

SEO Analyst – Foco em Conteúdo

Analista de SEO Sênior

SEO Analyst – YouTube