Senior SEO Content Analyst

Cadastra

SEO Content Analyst Senior leading content and SEO strategies at Cadastra. Involves developing audits, plans, and strategies from diagnosis to result tracking.

Posted 7/4/2026full-timePorto Alegre • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing content strategies that leverage SEO best practices and generative AI, ensuring high-quality, optimized content that aligns with client goals. Proficient in analyzing content performance and driving authority through digital reputation strategies.

Highest-signal resume keywords

SEO Strategy DevelopmentGenerative AI ApplicationContent Optimization for GEODigital PR and Link BuildingE-E-A-T Mastery

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOContent StrategyContent ProductionCompetitor AnalysisContent PruningContent Gap IdentificationWeb WritingDigital Reputation ManagementContent StructuringQuality Curation

Soft Skills

Excellent Writing SkillsMentorship

Tools & Technologies

SEMrushAhrefsGoogle TrendsGoogle Search ConsoleGoogle Analytics

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in JournalismBachelor's Degree in AdvertisingBachelor's Degree in Communication

Industry Keywords

Generative Engine OptimizationDigital AuthorityContent PlansSearch TrendsContent Assets

About the role

Key responsibilities & impact

Develop end-to-end content plans and strategies aligned with clients' goals, challenges and briefs, based on diagnostics and audits;
Lead digital authority and reputation strategy — link building, mentions and digital PR — including proposing, producing and developing unique assets aligned with the content plan;
Structure and optimize content for GEO (Generative Engine Optimization), adapting it to how generative engines (ChatGPT, Gemini, AI Overviews, etc.) retrieve, cite and synthesize content;
Apply generative AI strategically in ideation, production and scaling of content, with critical curation of quality, accuracy and tone;
Produce and guide the creation of content for landing pages, pillar pages, department pages, category and subcategory pages, product descriptions and blog posts, among other structures;
Optimize on-page content in accordance with SEO best practices, including meta tags, heading tags and alt text;
Develop competitor analyses, content gap analyses, content pruning and E-E-A-T assessments, driving topical authority strategies;
Monitor search trends and trending topics to guide content opportunities;
Demonstrate mastery of SEO metrics, measuring results and impacts of implemented actions;
Serve as a content reference for clients and internal teams, supporting mentorship of content analysts;
Share knowledge and expand the team's repository of references.

Requirements

What you’ll need

Bachelor's degree in Marketing, Journalism, Advertising or other Communication fields;
Solid, proven experience in SEO with a focus on content, strategy and authority;
Excellent writing skills and strong knowledge of web writing, spelling and grammar are essential;
Experience with digital reputation and authority strategies — link building, mentions and digital PR;
Proficiency in applying generative AI for content production, with critical curation;
Applied understanding of GEO and how to structure content for generative engines;
Mastery of E-E-A-T, content pruning, competitor analysis and content gap identification;
Tools: SEMrush, Ahrefs, Google Trends, Google Search Console and Google Analytics;
English and Portuguese required; Spanish is a plus;
Availability for on-site travel to Rio de Janeiro, which may be requested with up to 10 days' notice.

Benefits

Comp & perks

Meal and grocery allowance loaded on FLASH card 🥗
Home office allowance on FLASH card 💳
Health insurance according to your location 🩺
Dental plan according to your location 🦷
Birthday day off + an amount deposited to the FLASH card 🎉
Extended maternity and paternity leave 🍼
Profit-sharing (PLR) 💰
Life insurance 🧡
Childcare assistance 👶
Employee referral bonus 💰
Transportation voucher (vale-transporte) 🚍
Clude | Health platform 🩺
TotalPass 🏋🏽‍♀️
Partnership with Fecap — 10% to 20% discounts on undergraduate, postgraduate, MBA and Master's courses 🎓