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About the role
Key responsibilities & impact- Develop end-to-end content plans and strategies aligned with clients' goals, challenges and briefs, based on diagnostics and audits;
- Lead digital authority and reputation strategy — link building, mentions and digital PR — including proposing, producing and developing unique assets aligned with the content plan;
- Structure and optimize content for GEO (Generative Engine Optimization), adapting it to how generative engines (ChatGPT, Gemini, AI Overviews, etc.) retrieve, cite and synthesize content;
- Apply generative AI strategically in ideation, production and scaling of content, with critical curation of quality, accuracy and tone;
- Produce and guide the creation of content for landing pages, pillar pages, department pages, category and subcategory pages, product descriptions and blog posts, among other structures;
- Optimize on-page content in accordance with SEO best practices, including meta tags, heading tags and alt text;
- Develop competitor analyses, content gap analyses, content pruning and E-E-A-T assessments, driving topical authority strategies;
- Monitor search trends and trending topics to guide content opportunities;
- Demonstrate mastery of SEO metrics, measuring results and impacts of implemented actions;
- Serve as a content reference for clients and internal teams, supporting mentorship of content analysts;
- Share knowledge and expand the team's repository of references.
Requirements
What you’ll need- Bachelor's degree in Marketing, Journalism, Advertising or other Communication fields;
- Solid, proven experience in SEO with a focus on content, strategy and authority;
- Excellent writing skills and strong knowledge of web writing, spelling and grammar are essential;
- Experience with digital reputation and authority strategies — link building, mentions and digital PR;
- Proficiency in applying generative AI for content production, with critical curation;
- Applied understanding of GEO and how to structure content for generative engines;
- Mastery of E-E-A-T, content pruning, competitor analysis and content gap identification;
- Tools: SEMrush, Ahrefs, Google Trends, Google Search Console and Google Analytics;
- English and Portuguese required; Spanish is a plus;
- Availability for on-site travel to Rio de Janeiro, which may be requested with up to 10 days' notice.
Benefits
Comp & perks- Meal and grocery allowance loaded on FLASH card 🥗
- Home office allowance on FLASH card 💳
- Health insurance according to your location 🩺
- Dental plan according to your location 🦷
- Birthday day off + an amount deposited to the FLASH card 🎉
- Extended maternity and paternity leave 🍼
- Profit-sharing (PLR) 💰
- Life insurance 🧡
- Childcare assistance 👶
- Employee referral bonus 💰
- Transportation voucher (vale-transporte) 🚍
- Clude | Health platform 🩺
- TotalPass 🏋🏽♀️
- Partnership with Fecap — 10% to 20% discounts on undergraduate, postgraduate, MBA and Master's courses 🎓
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOContent StrategyContent ProductionCompetitor AnalysisContent PruningContent Gap IdentificationWeb WritingDigital Reputation ManagementContent StructuringQuality Curation
Soft Skills
Excellent Writing SkillsMentorship
Certifications
Bachelor's Degree in MarketingBachelor's Degree in JournalismBachelor's Degree in AdvertisingBachelor's Degree in Communication