Product Marketing

• Conduct market and user research to identify growth opportunities
• Generate and prioritize product growth hypotheses
• Design, run, and analyze growth experiments to validate hypotheses

Product Marketing Manager growing Testora, Gismart’s self-discovery mobile app

Product Marketing Manager

Product Marketing Manager driving growth for Testora, Gismart’s self-discovery app. Researching users, prioritizing hypotheses, and analyzing experiments to improve personalized journeys.

• Own the go-to-market strategy and execution for a key Aztec product
• Develop a deep understanding of users, their workflows, and their pain points
• Conduct customer and ecosystem interviews to gather actionable feedback
• Translate user insights into product recommendations and prioritization
• Create and execute growth initiatives to drive adoption and engagement
• Write compelling content including blog posts, product launches, guides, and announcements
• Work closely with product and engineering teams to shape roadmap decisions
• Track product performance and use data to inform growth initiatives

Go-to-Market Lead for product growth and user engagement at Aztec Labs

Go-to-Market Lead

Go-to-Market Lead responsible for driving product growth and user adoption at Aztec Labs. Working cross-functionally to develop market strategies and engage directly with users.

• Own positioning, messaging, and narrative for Reusable Identity solutions.
• Lead go-to-market strategy and execution for B2B and B2C audiences.
• Drive growth and adoption by increasing Reusable KYC uptake.
• Design and execute rapid experiments for growth channels.
• Conduct continuous market and customer research.
• Plan and optimise multichannel marketing campaigns with Brand & Creative.
• Act as a connector between Product and GTM teams.

Product Marketing Manager focusing on driving product growth and strategy for Sumsub.

Senior Product Marketing Manager

Product Marketing Manager enhancing product growth at Sumsub through positioning and market strategy. Collaborating with teams to translate customer insights into measurable impacts.

• You’ll shape the positioning, launches and growth activity that help a prediction protocol stand out and gain traction.
• Own the positioning and messaging for the prediction protocol end to end, including what it is, who it’s for, why it matters and what makes it different
• Turn complex product strengths into clear, credible narratives for traders, builders and partners
• Lead go-to-market for major launches, product milestones, partner activations and incentive-led moments
• Define and run the marketing roadmap in partnership with product and community leads, making sure launches, campaigns and content build on each other
• Grow the audience through always-on programmes that expand the qualified builder base
• Run customer and market research with traders, builders and KOLs, and feed those insights back into product, pricing and creative
• Brief and create content that earns attention in Web3, from launch threads and research-led content to explainer assets, dashboards, KOL kits and conference materials
• Partner with comms on press, podcasts and thought leadership that reach the audiences that matter most

Web3 Product Marketing Manager for shaping prediction protocol positioning and launches

Web3 Product Marketing Manager, Prediction Markets

Web3 Product Marketing Manager responsible for defining and launching a new prediction protocol. Collaborating with product growth and community to establish market presence.

• You'll shape the positioning, launches and market story that help the product stand out.
• Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders
• Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time
• Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement
• Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways
• Turn market intelligence into positioning, product recommendations and growth tactics
• Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics

Product Marketing Manager shaping DEX positioning and launches at Improbable

Web3 Product Marketing Manager, DEX

Product Marketing Manager shaping how decentralized exchange is positioned, launched and adopted at Improbable. Leading go-to-market activities in a hands-on role with significant ownership.

• Work closely with company leadership and the GTM organization to drive scalable lead generation strategies, measure performance across the funnel, and optimize sales processes for repeatability
• Manage digital demand generation channels including organic search, paid media, organic social, content, email, and others toward predictable, profitable lead generation
• Identify and create new demand generation channels including, but not limited to, partnerships, referrals, influencer marketing, and more
• Measure GTM organizational performance from top to bottom and utilize data to drive organizational optimizations
• Templatize and optimize enterprise sales processes for repeatability and scalability - creating playbooks, product marketing collateral, or meeting templates to be leveraged by EAEs and SDRs

GTM Strategy Lead optimizing lead generation for Telecom SaaS company

GTM Strategy Lead

GTM Strategy Lead optimizing lead generation strategies and sales processes for telecom management software. Collaborating with leadership to drive scalable revenue growth in the company.

• Defining product positioning and messaging, making sure every selling point is sharp, relevant, and customer-driven;
• Owning the product-led growth strategy, defining priorities and long-term direction;
• Leading go-to-market planning and execution for new features from announcement to launch;
• Developing use cases grounded in real customer needs, translating them into compelling narratives;
• Conducting market research and competitive intelligence to inform strategy and keep us ahead of the curve;
• Driving sales enablement by creating materials and supporting the Sales team with the knowledge and tools they need;
• Tracking and reporting on growth-related goals and identifying areas for improvement.

Product Marketing Manager simplifying complex tech products at iubenda

Product Marketing Manager simplifying complex tech products and translating them into compelling narratives at iubenda. Leading go-to-market strategies and positioning the product portfolio effectively.

Product Marketing jobs in Worldwide

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Product Marketing Manager

Go-to-Market Lead

Senior Product Marketing Manager

Web3 Product Marketing Manager, Prediction Markets

Web3 Product Marketing Manager, DEX

GTM Strategy Lead

Product Marketing Manager