Product Marketing Manager

iubenda

Product Marketing Manager simplifying complex tech products and translating them into compelling narratives at iubenda. Leading go-to-market strategies and positioning the product portfolio effectively.

Posted 7/1/2026full-timeRemote • 🌎 Anywhere in the WorldMid-LevelSenior💰 €46,500 - €70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing with a focus on positioning technical SaaS features, go-to-market execution, and customer-driven messaging. Proven ability to conduct market research, drive sales enablement, and track growth metrics effectively.

Highest-signal resume keywords

Product Marketing ExperienceSaaS PositioningGo-To-Market ExecutionMarket ResearchSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningCustomer Needs AnalysisMessaging DevelopmentGrowth StrategyCompetitive IntelligenceSaaS MetricsSales Support MaterialsUse Case DevelopmentGrowth Goal Tracking

Soft Skills

Interpersonal SkillsCommunication SkillsProactive MindsetCross-Functional Collaboration

Industry Keywords

SaaSProduct-Led GrowthGo-To-Market PlanningSales EnablementCustomer-Driven

About the role

Key responsibilities & impact

Defining product positioning and messaging, making sure every selling point is sharp, relevant, and customer-driven;
Owning the product-led growth strategy, defining priorities and long-term direction;
Leading go-to-market planning and execution for new features from announcement to launch;
Developing use cases grounded in real customer needs, translating them into compelling narratives;
Conducting market research and competitive intelligence to inform strategy and keep us ahead of the curve;
Driving sales enablement by creating materials and supporting the Sales team with the knowledge and tools they need;
Tracking and reporting on growth-related goals and identifying areas for improvement.

Requirements

What you’ll need

Full proficiency in English;
At least 5 years of experience in Product Marketing;
Strong experience in positioning heavily technical SaaS features, starting from customer needs analysis (pain/gain framework) through to messaging and GTM execution;
Solid understanding of software development dynamics, and of SaaS functionalities and metrics;
A proactive mindset and a genuine drive to contribute to the company's growth;
Strong interpersonal and communication skills with proven ability to work effectively across cross-functional teams.

Benefits

Comp & perks

Remote work 🌴 Work 100% remotely, or from our offices, whatever works best for you.
Company retreats 🏔️ Once a year, we hold fully paid, week-long retreats in beautiful locations such as Venice, Athens, and Palermo, where we work, connect, and recharge together.
All-in-One flex budget 💳 A yearly sum of up to 1.000€ that you can tailor to your personal needs, whether it’s private health coverage, meal vouchers, childcare, learning, fitness, or other lifestyle choices.
Work equipment supply scheme 💻 A policy designed to help you create the perfect setup and perform at your best.
Collaborative, multicultural team 🧩 Join a team of talented, international colleagues in a friendly, open, and highly collaborative environment.