iubenda

Product Marketing

• Defining product positioning and messaging, making sure every selling point is sharp, relevant, and customer-driven;
• Owning the product-led growth strategy, defining priorities and long-term direction;
• Leading go-to-market planning and execution for new features from announcement to launch;
• Developing use cases grounded in real customer needs, translating them into compelling narratives;
• Conducting market research and competitive intelligence to inform strategy and keep us ahead of the curve;
• Driving sales enablement by creating materials and supporting the Sales team with the knowledge and tools they need;
• Tracking and reporting on growth-related goals and identifying areas for improvement.

Product Marketing Manager