GTM Strategy Lead

Lightyear

GTM Strategy Lead optimizing lead generation strategies and sales processes for telecom management software. Collaborating with leadership to drive scalable revenue growth in the company.

Posted 7/7/2026full-timeRemote • 🌎 Anywhere in the WorldSenior💰 $160,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Work closely with company leadership and the GTM organization to drive scalable lead generation strategies, measure performance across the funnel, and optimize sales processes for repeatability
Manage digital demand generation channels including organic search, paid media, organic social, content, email, and others toward predictable, profitable lead generation
Identify and create new demand generation channels including, but not limited to, partnerships, referrals, influencer marketing, and more
Measure GTM organizational performance from top to bottom and utilize data to drive organizational optimizations
Templatize and optimize enterprise sales processes for repeatability and scalability - creating playbooks, product marketing collateral, or meeting templates to be leveraged by EAEs and SDRs

Requirements

What you’ll need

Proven track record of excellence in a GTM / demand generation startup role or relevant experience in an operationally rigorous startup role
Deep understanding of B2B GTM process, lead generation mechanisms, tech stack, KPIs, and key metrics
Strong executive presence and ability to influence customer leadership
Experience working with cross functional teams to achieve company objectives
Experience working with Salesforce, Hubspot, and other customer analytics software
Relentless focus on continuous, data-driven improvement

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Lightyear Website LinkedIn All Job Openings 11 - 50 employees Founded 2019 📡 Telecommunications ☁️ SaaS 🏢 Enterprise Telecommunications
SaaS
Enterprise Lightyear is a Product Solutions Company that specializes in automating the telecom lifecycle through data-driven software. The company provides services such as procurement support, inventory management, and bill consolidation, helping enterprises to streamline their telecom processes and reduce costs. With a focus on network and pricing intelligence, Lightyear empowers organizations to make informed decisions and manage their telecom needs efficiently. GTM Strategy Lead 🔥 1 hour ago 🌏 Anywhere in the World 💵 $160k - $220k / year ⏰ Full Time 🟠 Senior 🎁 Product Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Work closely with company leadership and the GTM organization to drive scalable lead generation strategies, measure performance across the funnel, and optimize sales processes for repeatability
Manage digital demand generation channels including organic search, paid media, organic social, content, email, and others toward predictable, profitable lead generation
Identify and create new demand generation channels including, but not limited to, partnerships, referrals, influencer marketing, and more
Measure GTM organizational performance from top to bottom and utilize data to drive organizational optimizations
Templatize and optimize enterprise sales processes for repeatability and scalability - creating playbooks, product marketing collateral, or meeting templates to be leveraged by EAEs and SDRs 🎯 Requirements
Proven track record of excellence in a GTM / demand generation startup role or relevant experience in an operationally rigorous startup role
Deep understanding of B2B GTM process, lead generation mechanisms, tech stack, KPIs, and key metrics
Strong executive presence and ability to influence customer leadership
Experience working with cross functional teams to achieve company objectives
Experience working with Salesforce, Hubspot, and other customer analytics software
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Hard Skills & Tools

Lead Generation MechanismsPerformance MeasurementSales Process OptimizationKPI AnalysisContent MarketingEmail MarketingPaid Media ManagementOrganic Search ManagementPartnership DevelopmentInfluencer Marketing

Soft Skills

Executive PresenceInfluencing SkillsCross-Functional Collaboration