Web3 Product Marketing Manager, Prediction Markets

Improbable

Web3 Product Marketing Manager responsible for defining and launching a new prediction protocol. Collaborating with product growth and community to establish market presence.

Posted 7/9/2026full-timeRemote • 🌎 Anywhere in the WorldMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

You’ll shape the positioning, launches and growth activity that help a prediction protocol stand out and gain traction.
Own the positioning and messaging for the prediction protocol end to end, including what it is, who it’s for, why it matters and what makes it different
Turn complex product strengths into clear, credible narratives for traders, builders and partners
Lead go-to-market for major launches, product milestones, partner activations and incentive-led moments
Define and run the marketing roadmap in partnership with product and community leads, making sure launches, campaigns and content build on each other
Grow the audience through always-on programmes that expand the qualified builder base
Run customer and market research with traders, builders and KOLs, and feed those insights back into product, pricing and creative
Brief and create content that earns attention in Web3, from launch threads and research-led content to explainer assets, dashboards, KOL kits and conference materials
Partner with comms on press, podcasts and thought leadership that reach the audiences that matter most

Requirements

What you’ll need

Strong experience in product marketing or a closely related role, including hands-on prediction markets/protocol experience
Strong understanding of crypto products and onchain user experience, with enough fluency to market credibly to Web3-native audiences
A track record of owning launches end to end, from initial positioning through to measurable post-launch impact
Strong narrative instincts and the ability to turn complex product detail into clear, compelling messaging
Confidence working with data and using performance insights to shape campaigns and priorities
A hands-on, operator mindset with a bias towards shipping and a high tolerance for ambiguity

Benefits

Comp & perks

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Hard Skills & Tools

Product PositioningMarket ResearchCampaign ManagementContent CreationPerformance Analysis

Soft Skills

Strong CommunicationOperator MindsetAdaptability