Web3 Product Marketing Manager, DEX

Improbable

Product Marketing Manager shaping how decentralized exchange is positioned, launched and adopted at Improbable. Leading go-to-market activities in a hands-on role with significant ownership.

Posted 7/9/2026full-timeRemote • 🌎 Anywhere in the WorldMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on Web3 and trading products, including the ability to craft compelling positioning and messaging. Proven track record in leading go-to-market strategies and measuring product adoption and retention metrics.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyRetail Trading Products KnowledgeAnalytical SkillsCrypto-Native Culture Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket MessagingLaunch ManagementGrowth Metrics TrackingOrder Book UnderstandingDerivatives KnowledgeCommunity Engagement TacticsMarket Intelligence AnalysisConsumer Fintech ExperienceWeb3 Product Expertise

Soft Skills

Analytical ThinkingOwnershipCommunication SkillsAdaptabilityCollaboration

Tools & Technologies

DiscordXWeb3 Platforms

Industry Keywords

Onchain DerivativesTrading LandscapeDEXCEXMarket Insights

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

You'll shape the positioning, launches and market story that help the product stand out.
Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders
Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time
Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement
Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways
Turn market intelligence into positioning, product recommendations and growth tactics
Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics

Requirements

What you’ll need

Solid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading products
Experience with retail trading products or exchanges (DEX or CEX), and a genuine understanding of how order books and derivatives or perps work
A track record of leading product launches end to end, with measurable results
Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels
Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms
Highly analytical, comfortable defining and tracking growth, retention and adoption metrics
Comfortable operating hands-on in a fast-moving environment with significant ownership.

Benefits

Comp & perks

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