Product Marketing

• Lead enterprise product positioning and messaging for RP’s technology portfolio, including AI-enabled offerings, ensuring a clear, differentiated narrative that aligns to growth priorities and strengthens market credibility.
• Develop and evolve product and solution narratives (including clinical, technology, and AI-enabled capabilities), translating features into buyer-relevant value propositions, proof points, and outcomes.
• Define and maintain product marketing frameworks (personas, use cases, messaging hierarchies, and solution taxonomy) that enable consistent interpretation and application across teams and channels.
• Build future-facing platform stories and go-to-market narratives that increase relevance, resonance, and adoption—positioning RP’s technology offerings as category leaders.
• Own go-to-market strategy for new products and major releases, partnering with product, sales, and growth teams to define target segments, ideal customer profiles (ICPs) and personas, use cases, packaging assumptions, and launch objectives.
• Establish launch governance and operating rhythms (intake, prioritization, cross-functional planning, resourcing, and timelines), ensuring launches are aligned to enterprise priorities and executed with speed, quality, and rigor.
• Define launch readiness standards (core messaging, demo storyline, web and campaign inputs, sales enablement, and success metrics) and use stakeholder feedback and performance results to drive continuous improvement.
• Oversee development of a sales enablement strategy and roadmap that equips Sales, Client, and partner-facing teams to articulate product value consistently and win in competitive cycles.

VP, Product Marketing

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing Manager

• Own all aspects of the business, ensuring lead growth, retention and upsell plans are clearly defined and implemented to ensure market share, sales, profitability, cancels, and renewals are addressed by cross functional partners for their assigned LOBs.
• Collaborate with the Campaigns team and channel owners to develop the Omni-Channel plan, ensuring alignment of customer targeting, LOB, and vertical priorities to achieve AOP goals.
• Own the revenue growth targets for respective LOB's related to marketing initiatives and innovation launches.
• Work closely with the Data, Analytics & Insights and Product Management team to assess competitive landscape, market trends and customer data to identify opportunities and inform decisions.
• Responsible for ensuring the innovation roadmap will deliver on customer’s wants and needs and help meet financial targets.
• Lead the definition and execution of go-to-market strategies, value propositions and claims that speak to customer needs.
• Supervises the product launch plans of designed LOBs, including the development of collateral, sales tools, playbooks.
• Maintain ongoing, regular cadence of communication with Sales Leaders to ensure alignment, including leading a Commercial Sales & Marketing Council.
• Define, coordinate and deliver Marketing to Sales program, product and pricing training and updates through partnerships with both internal and external stakeholders.
• Lead the collaboration and coordination of multiple teams including Commercial Sales and Marketing teams, Marketing Business Partners to ensure execution of product strategies and plans at the local level, and confirm local needs are embedded in go-to-market plans for products for a given line of business to develop and execute campaigns and marketing initiatives.
• Develop materials and resources to encourage partnerships with customers.
• Manage resources to ensure marketing assets and content library is up to date.
• Manage responsibilities for trade show/event strategy success, including strategic direction, content direction, budget, and ROI reporting.
• May attend events as required.
• Responsible for ensuring the tracking expenses against budget, and reporting return on investment regularly to the DOM and finance department on fiscal status.

Commercial Product Marketing Manager

• Develop and implement a comprehensive learning strategy that serves both the internal sales organization and channel partner community, addressing capability gaps across direct selling, partner-led selling, and joint go-to-market motions
• Design, develop, and personally facilitate training programs for both internal sellers and channel partners covering core competencies, including consultative selling, product positioning, partner business development, communication, storytelling, conflict management, and situational adaptability
• Partner closely with Sales Operations, Sales Leadership, and Channel Partner Management to identify capability gaps across sales motions and define learning priorities that reflect each audience’s unique context
• Build curriculum frameworks, learning journeys, and supporting materials, including onboarding programs, certification tracks, and sales playbooks that blend virtual, self-paced, and instructor-led delivery methods across both internal and partner audiences
• Evaluate program effectiveness using data and feedback to continuously improve learning outcomes
• Serve as a trusted advisor to sales and channel leaders, translating business needs into learning solutions and delivering them directly to drive measurable performance improvements across both employed and partner-aligned sales teams
• Lead and develop a small team of enablement professionals, providing direction, coaching, and workload management to ensure high-quality, on-time delivery across all programs
• Collaborate with internal stakeholders and external vendors to ensure consistency and quality in content delivery

Senior Manager – GTM Enablement

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

Senior Manager, Product Marketing

• Marketing stakeholder for commercialization strategy and alignment on all planned releases, including opportunities, roadblocks, timelines, roles/responsibilities, outcomes, and reporting.
• Research, develop, and validate compelling and differentiated product positioning and messaging that resonates with target audiences.
• Translate technical features into clear and impactful benefits for customers, creating marketing messaging themes for regular release showcases and large industry events.
• Conduct qualitative, quantitative, and competitive research and leverage the analysis to inform product messaging and positioning to drive growth.
• Lead product launches from planning through execution, ensuring successful product releases and driving measurable results.

See all jobs on JobTailor