Performance Marketing

• Reporting into the Performance Marketing Lead, this role takes ownership of paid media campaign performance across a portfolio of leading African travel brands.
• Planning, building, managing and optimising paid acquisition campaigns that drive qualified enquiries, bookings and revenue.
• Ensuring paid campaigns are aligned to business priorities and continuously improved through testing, data and insight.
• Independently managing platform performance across Google Ads, Meta and other relevant paid media platforms.
• Auditing and defining paid media strategies across targeting, keywords, audiences, placements, bidding strategies, creative, landing pages and conversion paths.
• Monitoring campaign performance daily and making data-led adjustments to improve efficiency, lead quality, conversion volume and ROAS.
• Developing and managing structured testing plans across creative, audiences, keywords, landing pages, messaging and funnel stages.
• Briefing creative requirements for paid campaigns, ensuring messaging is audience-specific, commercially relevant and aligned to brand standards.
• Coordinating and overseeing the delivery of campaign assets.
• Working closely with Sales stakeholders to understand the quality, contactability and conversion potential of paid media leads.
• Sharing insights, performance trends and recommendations clearly with both technical and non-technical stakeholders.

Paid Media Specialist

• Manage and optimise Google Ads campaigns for U.S.-based dental practices
• Build, launch, and refine Performance Max (PMax) campaigns with a focus on lead quality
• Implement and manage Target CPA bidding strategies to control cost-per-lead
• Leverage Google Business Profile (GBP) and Google Maps ad placements alongside traditional Search campaigns
• Accurately track and differentiate lead sources (GMB/Maps vs. Search) for client reporting
• Provide clear, actionable reporting and strategic recommendations on a regular basis
• Stay current with Google Ads platform changes, beta features, and best practices

Web Marketing Specialist – Google Ads

• B2C paid performance end to end: ads, angles, creative, funnel. You make the ads, you don't just brief them.
• Relaunching our proven webinar and VSL funnel in a 2026, AI-powered, education-first form.
• Finding and scaling the right paid channels (Meta first) into high-converting, net-positive funnels.
• Building AI and agentic workflows that produce more creative, faster, with less.
• Working alongside our VP Sales, video editor, and CRM manager.

B2C Performance Marketer – AI-first

• Plan, build, launch and continuously optimise Google Ads, Meta and LinkedIn campaigns
• Manage and allocate advertising budgets strategically to maximise ROAS and efficiency
• Conduct in-depth keyword research, audience analysis and competitive benchmarking
• Design and execute A/B tests on ad copy, creatives, landing pages and bidding strategies
• Produce detailed weekly and monthly performance reports with actionable insights
• Stay current with platform updates and industry trends to maintain competitive advantage

PPC Specialist

• Manage paid search campaigns while delivering ongoing organic optimisation across a portfolio of UK-based clients
• Build, manage and optimise Google Ads campaigns
• Conduct structured keyword research and campaign planning
• Write and test ad copy to improve CTR and conversion performance
• Deliver ongoing on-page SEO improvements across multiple websites
• Apply AI-influenced search principles across paid and organic channels
• Monitor and analyse performance using GA4, Google Search Console and Google Ads

Digital Search Specialist – PPC, SEO

• Build, launch, and manage high-performing paid search, display, and paid social campaigns across Google and LinkedIn.
• Conduct continuous A/B testing on ad copy, creatives, bidding strategies, and landing pages to maximize conversion rates and lower CPA.
• Refine target personas, build lookalike/matched audiences, and set up robust retargeting funnels.
• Monitor campaign performance daily. Deliver clear, actionable weekly/monthly reports highlighting KPIs, insights, and next steps.
• Ensure proper setup of conversion tracking, Google Tag Manager (GTM), and GA4 to accurately measure success.

Paid Media Specialist – SaaS

• Execution of paid search campaigns across a diverse portfolio of D2C brands.
• Develop, manage and scale Google Ads campaigns across Search, Shopping, Performance Max, YouTube and Demand Gen.
• Work closely with Growth Strategists, Creative Strategists and founders to drive profitable customer acquisition and unlock new growth opportunities through search intent and demand capture.
• Conduct regular account audits and strategic reviews.
• Continuously optimise campaigns using platform data, attribution insights and commercial performance indicators.
• Build structured experimentation frameworks across campaigns, audiences, creative assets and landing pages.

Paid Search Media Buyer – Google

• Own the strategic direction of complex Paid Search setups and international client accounts
• Develop and evolve cross-channel Paid Search and full-funnel strategies
• Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability
• Establish and continuously improve a strong testing and learning culture within Paid Search – including clear hypotheses, structured testing, and systematic derivation of insights
• Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined
• Provide strategic consulting at eye level – including close collaboration and sparring with clients and internal stakeholders
• Take functional leadership of the entire international SEA / Paid Search team: methodologies, standards, quality, and development
• Enable, mentor, and support team members in their day-to-day operational work
• Lead pitches, client presentations, and internal knowledge-sharing formats

Head of Paid Search, AI Advertising – German-speaking

• Run 10+ structured Zoom and phone calls daily with booked guests
• Qualify every guest to ensure they can comfortably invest £1,000+
• Collect prepayments on the call, up to £4,000+, calmly and confidently
• Protect show-rate by staying close to wobbling or quiet guests
• Manage your pipeline and follow up properly in our CRM
• Clean admin and handovers that make the whole team better

Guest Conversion Specialist – Luxury Women's Portrait Studio

• Lead and execute paid media strategies across social and search channels.
• Define and execute data-driven digital strategies to maximize advertising investments.
• Develop advanced paid social media and paid search strategies.
• Ensure successful campaign implementation and budget optimization.
• Track performance metrics of advertising campaigns.
• Collaborate with internal and external stakeholders to drive results.
• Conduct thorough research and implement strategies based on client goals.
• Manage campaigns across DSP platforms for various formats.

Performance Marketing jobs in South Africa

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