Performance Marketing

• Lead and execute paid media strategies across social and search channels.
• Define and execute data-driven digital strategies to maximize advertising investments.
• Develop advanced paid social media and paid search strategies.
• Ensure successful campaign implementation and budget optimization.
• Track performance metrics of advertising campaigns.
• Collaborate with internal and external stakeholders to drive results.
• Conduct thorough research and implement strategies based on client goals.
• Manage campaigns across DSP platforms for various formats.

Freelance Senior Paid Media Manager – Social, Search

• Own paid social performance across a portfolio of clients
• Work directly with the Social Ads Manager and Digital Marketing Manager
• Deliver creative, messaging, campaign strategy, execution and performance optimisation
• Contribute to performance oversight across Google Ads and SEO/AIO
• Work across ecommerce, lead generation and growth-focused brands

Performance Marketing Specialist

• Planning, executing, optimizing, and analyzing paid advertising campaigns
• Driving brand awareness, lead generation, website traffic, and revenue growth
• Monitoring campaign performance, budgets, ROAS, CPC, CPA, and conversion metrics
• Conducting audience research and targeting strategies
• Implementing A/B testing for ads, creatives, and landing pages
• Analyzing campaign data and generating performance reports
• Collaborating with creative and marketing teams on advertising assets

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Freelance Senior Paid Media Manager – Social, Search

Performance Marketing Specialist

Paid Media Manager