Performance Marketing

• Own and optimize all Google channels — Search, Shopping, Performance Max, YouTube, and Display — with a focus on profitable customer acquisition and incremental revenue growth.
• Build and execute structured testing roadmaps for audiences, creative, copy, bidding strategies, and placements.
• Manage campaign budgets and forecasts, allocating spend dynamically to maximize efficiency and scale proven winners.
• Partner with creative, e-commerce, and analytics teams to brief new concepts, analyze results, and evolve strategy.
• Monitor daily and weekly performance in Google Ads, YouTube Analytics, GA4, and Northbeam to identify trends and surface actionable insights.
• Collaborate with CRO and landing-page teams to improve conversion and revenue per session through ad-to-site alignment.
• Stay ahead of platform updates — testing new formats and opportunities (e.g., Demand Gen, PMax enhancements, YouTube Shopping).
• Report clearly on performance, learnings, and next steps to stakeholders and leadership.

Paid Media Manager – Google, YouTube

• - Develop and execute **paid media strategies** for DTC channels, focusing on **Facebook, Instagram, and TikTok**.
• - Oversee and analyze **Amazon Ads**, providing actionable insights for performance improvement.
• - Continuously track and optimize **ROAS**, **CAC**, and **conversion rates** across all advertising efforts.
• - Collaborate closely with the creative team to generate and test **various ad formats**, including video and UGC.
• - Manage **budgets, performance reporting, and attribution models** for all paid campaigns.
• - Stay informed on the latest **platform updates, algorithms, and industry trends** to leverage in campaigns.
• - Conduct audits on **landing pages and customer funnels** to ensure optimal performance and user experience.
• - Support potential expansions into platforms such as **Google Ads, YouTube, and affiliate marketing**.
• - Regularly present **campaign performance analyses** and strategic recommendations to the leadership team.

DTC Paid Media Manager

• Responsible for the PPC programs strategy and performance meeting clients KPIs
• Fully understanding our client objectives and translating these objectives into PPC strategy and action plans
• Developing and managing a network of PPC partners (Agencies) and freelance campaign managers as needed
• Creating, monitoring and optimizing existing advertising campaigns, on native platforms like Meta, Google search, Reddit, X, and LinkedIn
• Continually provide creative best practices and feedback to drive high performing advertising campaigns
• Researching the latest tools, techniques and features, in paid online marketing and forming a view on their relevance to our business objectives
• Analyzing product catalogs and purchase conversions - from ad all the way through checkout
• Lots of testing and playing - we A/B test it all over and over again

Senior PPC Manager

• independently and collaboratively managing online marketing campaigns for a diverse portfolio of English and German-speaking clients
• primary focus will be on lead generation, with the ultimate goal of maximising your clients' online success
• cultivate enduring client relationships through expertise, project management skills, and amiable demeanour
• deliver comprehensive performance marketing consulting, with a focus on SEA
• develop marketing concepts and analyze various channels and formats
• transform insights into impactful reports and performance presentations
• translate technical data into actionable recommendations
• collaborate closely with clients to formulate optimal solutions aligned with business objectives

PPC / SEM Specialist – German

• Collaborate with our International Account Management team to ensure client satisfaction
• Help to create, manage and supervise Google Ads campaigns
• Create short and concise search ads and research relevant keywords that match the search behavior of target groups
• Continuously analyze campaign performance using Google Analytics and other marketing attribution tools to optimize campaigns

PPC / SEM Specialist, French

• Develop, execute, and optimise full-funnel performance strategies across Meta, TikTok, and other relevant platforms
• Translate business and growth objectives into clear, platform-specific strategies and tactics
• Manage budgets, bid strategies, placements, and audience segmentation to drive efficiency and volume
• Maintain platform hygiene and ensure campaign setup aligns with tracking and funnel goals
• Continuously test and optimise campaigns to improve CAC, ROAS, and lead quality
• Monitor performance using Meta Ads Manager, TikTok Ads, Google Analytics, Mixpanel, and Looker Studio
• Deliver actionable insights and performance reports that influence strategy
• Partner with the data team to enhance attribution accuracy and lifecycle analysis
• Brief design and content teams on creative needs and review assets for platform best practices
• Lead creative testing cycles to identify high-performing messaging, formats, and placements
• Stay ahead of algorithm changes, privacy updates, and new ad formats; lead structured tests and evaluate new channels

Senior Performance Marketing Specialist

• Live it Up is an early-stage, high-growth startup rewriting the script on healthy living. We see health holistically—more than just the absence of illness. It's about vibrant bodies and minds. We're on a mission to give nutrition its color back and make a healthy lifestyle everyone can lead. Our secret? Natural supplement powders crafted from real superfoods. Enter our best seller: Super Greens, designed to bridge the nutrition gap faced by 90% of American adults who are not eating the official daily recommended dosage of greens that powers a healthy diet.
• Be Hands-On in Meta Ads: Upload and schedule paid social ads to ensure fresh campaigns go live each week on Meta and other paid social channels
• Maintain Naming Conventions: Keep campaign and ad set names organized and aligned with team standards
• Ensure Timely Launches: Own campaign setups to ensure ads go live on schedule without errors
• Assist with Reporting: Share basic performance snapshots to keep the team informed on ad performance and insights

Paid Social Assistant

• Translate Business Goals into Action: take client's commercial objectives and translate them into measurable paid media strategy.
• Provide Strategic Guidance: build and maintain strong relationships with internal teams and serve as expert advisor on paid media.
• Deliver Measurable ROI: execute and continuously optimise campaigns to maximise return on investment.
• Develop, implement, and manage paid media strategies across Google Ads and Meta platforms (Search, Display, YouTube, Performance Max, Facebook, Instagram).
• Conduct audience research, keyword analysis, and competitive analysis to inform campaign strategy.
• Manage all aspects of campaign setup including account structuring, ad copywriting, creative briefing, audience targeting, and budget allocation.
• Execute A/B testing on ad copy, creative, landing pages, and targeting.
• Monitor campaign performance daily and analyse metrics such as CTR, CPC, CPA, ROAS, conversion rates.
• Utilise tools like Google Analytics, Google Tag Manager, Meta Pixel to track performance.
• Manage campaign budgets ensuring efficient spend and pacing.
• Serve as primary point of contact for portfolio of clients; lead meetings, check-ins, and performance review calls.
• Prepare and present detailed performance reports (weekly, monthly, quarterly) and provide strategic counsel to clients.