Paid Media Specialist

Discover Africa Group

Paid Media Specialist at Discover Africa Group managing and optimizing paid media campaigns. Collaborating with marketing and sales teams for campaign success in the travel industry.

Posted 7/23/2026full-timeBellville • 🇿🇦 South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across platforms like Google Ads and Meta, with a strong analytical ability to drive lead quality and revenue. Proficient in developing data-driven strategies and communicating insights effectively to diverse stakeholders.

Highest-signal resume keywords

Performance MarketingGoogle Ads ManagementMeta Ads ManagementData AnalysisLead Generation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Campaign ManagementCPC UnderstandingCTR UnderstandingCPL UnderstandingCPA UnderstandingROAS UnderstandingConversion Rate OptimizationFunnel Performance AnalysisCampaign AuditingTesting Plan Development

Soft Skills

Clear CommunicationAttention to DetailProactive MindsetCuriosityCollaboration

Tools & Technologies

GA4GTMGoogle AdsMetaAnalytics Tools

Certifications & Qualifications

Google Ads CertificationMeta Blueprint CertificationGA4 Certification

Industry Keywords

Digital AcquisitionGrowth MarketingTravelTourismE-commerce

About the role

Key responsibilities & impact

Reporting into the Performance Marketing Lead, this role takes ownership of paid media campaign performance across a portfolio of leading African travel brands.
Planning, building, managing and optimising paid acquisition campaigns that drive qualified enquiries, bookings and revenue.
Ensuring paid campaigns are aligned to business priorities and continuously improved through testing, data and insight.
Independently managing platform performance across Google Ads, Meta and other relevant paid media platforms.
Auditing and defining paid media strategies across targeting, keywords, audiences, placements, bidding strategies, creative, landing pages and conversion paths.
Monitoring campaign performance daily and making data-led adjustments to improve efficiency, lead quality, conversion volume and ROAS.
Developing and managing structured testing plans across creative, audiences, keywords, landing pages, messaging and funnel stages.
Briefing creative requirements for paid campaigns, ensuring messaging is audience-specific, commercially relevant and aligned to brand standards.
Coordinating and overseeing the delivery of campaign assets.
Working closely with Sales stakeholders to understand the quality, contactability and conversion potential of paid media leads.
Sharing insights, performance trends and recommendations clearly with both technical and non-technical stakeholders.

Requirements

What you’ll need

5+ years of demonstrable experience in performance marketing, paid media, digital acquisition or growth marketing.
Proven experience managing campaigns across Google Ads and Meta Ads.
Strong understanding of CPC, CTR, CPL, CPA, ROAS, conversion rate and funnel performance.
Confident using GA4, GTM, Google Ads, Meta and other tracking or analytics tools to assess campaign performance and commercial return.
Strong analytical ability, with the confidence to interpret data, identify trends and make practical recommendations.
Commercial mindset, with a focus on lead quality, conversion, revenue contribution and return on marketing spend.
Excellent attention to detail in campaign setup, budgets, tracking, naming conventions and reporting.
Clear communicator who can explain performance results and recommendations to different stakeholders.
Curious, proactive and improvement-oriented, with a willingness to test, learn and refine campaign approaches.
Comfortable working across Marketing, Sales, Product, Content, Design, Web and Commercial teams.
Experience in lead generation, travel, tourism, hospitality or e-commerce would be advantageous.
Google Ads certification, Meta Blueprint certification, GA4 certification or related digital marketing qualifications would be advantageous.
Comfortable with hybrid work.

Benefits

Comp & perks

20 days of annual leave
After 5 years, earn one extra annual paid leave day per year, up to a max of 25 days
Paid birthday leave - because no one should work on their special day!
Professional development opportunities to support your growth.
Africa travel at discounted rates, giving you the chance to explore and deepen your connection to the continent.
Hybrid working opportunities in a flexible, supportive environment.
A chance to work with a team of passionate, like-minded individuals who share your love for Africa.