Freelance Senior Paid Media Manager – Social, Search

Incubeta

Freelance Senior Paid Media Manager leading paid social and search media strategies for client success. Focused on maximizing ROI and managing high-budget campaigns with a results-driven approach.

Posted 6/9/2026contractRemote • 🇿🇦 South AfricaSeniorWebsite

About the role

Key responsibilities & impact

Lead and execute paid media strategies across social and search channels.
Define and execute data-driven digital strategies to maximize advertising investments.
Develop advanced paid social media and paid search strategies.
Ensure successful campaign implementation and budget optimization.
Track performance metrics of advertising campaigns.
Collaborate with internal and external stakeholders to drive results.
Conduct thorough research and implement strategies based on client goals.
Manage campaigns across DSP platforms for various formats.

Requirements

What you’ll need

5+ years of experience in digital marketing with a focus on paid media strategy, including Social and Search platforms.
Strong experience in managing high-budget campaigns with a clear focus on ROI and performance metrics.
Extensive experience in optimizing cross-channel campaigns for video, mobile, and display advertising.
Ability to interpret GA4 data and leverage insights to optimize campaigns.
Technical troubleshooting skills related to buying platforms, with a focus on proactive solutions.
Strong analytical skills and the ability to translate data into actionable strategy and reporting.
Exceptional client communication skills, with experience in presenting complex performance insights and recommendations to senior stakeholders.
Excellent organizational and project management skills, with the ability to prioritize tasks in a fast-paced, entrepreneurial environment.
Bachelor's degree or higher in Marketing, Business, or a related field.

Benefits

Comp & perks

Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media strategydigital marketingcampaign optimizationperformance metricsGA4 data interpretationcross-channel campaignsvideo advertisingmobile advertisingdisplay advertisingtechnical troubleshooting

Soft Skills

analytical skillsclient communicationpresentation skillsorganizational skillsproject managementprioritizationcollaborationproblem-solvingdata translationentrepreneurial mindset