Incubeta

Ecommerce

• Lead the strategy, execution and optimization of marketplace advertising campaigns, primarily on Amazon PPC Ads and in cooperation with our Programmatic team for Amazon DSP
• Own client relationships from an advertising perspective, acting as the primary point of contact for marketplace performance and growth
• Translate client business objectives into data-driven marketplace strategies and actionable media plans
• Lead the creation and optimisation of high-quality product content, Brand stores, A+ Content, and Brand Stories to drive conversion and search visibility on Amazon
• Analyze performance, trends and insights to continuously improve results against agreed KPIs and commercial goals
• Identify and test new opportunities, formats and optimization approaches across Amazon and other marketplaces
• Collaborate closely with internal specialists (e.g. Google Ads, Paid Social, Analytics) to deliver integrated commerce solutions
• Support the development and presentation of strategic proposals, including media approach, timelines and budget recommendations
• Contribute to knowledge sharing, best practices and the ongoing development of Incubeta’s commerce and marketplace expertise

Senior E-Commerce Specialist

Vice President

• Personally lead executive-level, C-suite relationships for a select portfolio of tier one accounts, serving as the senior strategic partner and executive sponsor.
• Own the organic growth roadmap, designing and executing strategies to achieve double-digit annual growth through cross-selling and new solution adoption.
• Ensure Incubeta is positioned as a strategic partner that drives profitable business outcomes, not just channel execution.
• Lead senior escalation, intervention, and client retention efforts across priority accounts.
• Champion a commercial mindset across the delivery organization, partnering with Finance and Operations to maintain rigor and protect margin.
• Lead and develop cross-discipline, client-facing talent within Client Success, Marketing Intelligence, Media & Creative, Strategy, and Planning.
• Embed a sales-aware, solution-minded culture of high performance, clarity, and curiosity.
• Set OKRs and performance standards aligned with business impact, client outcomes, and revenue accountability.
• Recruit, inspire, and retain top-tier talent capable of operating confidently at executive levels.
• Translate client needs and market demands into refined go-to-market strategies and a continuously evolving value proposition.
• Lead the Americas commercialization strategy, including identifying and expanding opportunities with enterprise clients in new regions.

SVP, Client Solutions

Creative Strategist

• Lead creative strategy from a unified system where media, creative, and measurement are designed together
• Own creative strategy conversations with clients
• Develop creative briefs that integrate audience insight, platform context, media signals, and success metrics
• Define creative success within a measurement framework

Senior E-Commerce Specialist

SVP, Client Solutions

Senior Creative Strategist