Incubeta

Performance Marketing

• Campaign management: Plan, set up, and manage paid search campaigns across Google Ads, Microsoft Advertising and other platforms (Search, Shopping, Display).
• Keyword strategy: Conduct ongoing keyword research and optimization to maximize campaign reach and relevance.
• Performance analysis: Monitor KPIs and campaign performance, providing actionable insights to improve ROI and achieve client goals.
• Budget optimization: Manage and optimize campaign budgets to deliver cost efficiency and performance.
• A/B testing & optimization: Test ad copy, bidding strategies, and landing pages to continuously improve campaign outcomes.
• Client communication: Act as a reliable partner for clients, providing regular updates, transparent reporting, and strategic recommendations.
• Market & competitor analysis: Stay up to date with digital advertising trends, platforms, and competitors to identify growth opportunities.
• Collaboration: Work closely with SEO, account management, and cross-functional teams to deliver integrated digital marketing solutions.

Paid Search Specialist

Client Partner

• Identify opportunities to grow client accounts, driving revenue growth for both the client and Incubeta.
• Oversee the financial health of client accounts, including budgeting, forecasting, and ensuring profitability.
• Support senior leadership with executive summaries and contributing to financial forecasts, recommendations for scopes, pricing and contract terms.
• Build and maintain strong, long-lasting relationships while acting as the primary point of contact.
• Develop and execute strategic growth plans that align with client objectives and deliver measurable impact to their business.
• Collaborate with specialist teams (media, creative, data, technology) to ensure seamless execution of client projects.

Client Success Partner

Client Services Representative

• Identify opportunities to grow client accounts, driving revenue growth for both the client and Incubeta.
• Oversee the financial health of client accounts, including budgeting, forecasting, and ensuring profitability.
• Demonstrate thought leadership and marketing expertise to guide clients toward success for their business.
• Build and maintain strong, long-lasting relationships while acting as the primary point of contact.
• Develop and execute strategic growth plans that align with client objectives and deliver measurable impact to their business.
• Ensure all client deliverables are of the highest quality, demonstrating value to the client with strategic consideration to ‘the why’.

Client Services Account Director

Project Manager

• Coordinate and maintain detailed tracking of multiple concurrent creative workstreams from initial brief to final delivery.
• Monitor cross-functional team responsibilities, ensuring accountability for tasks and timely progress.
• Maintain up-to-date master project documentation, including timelines, deliverables, stakeholder maps, and dependencies.
• Be a custodian for Quality Assurance on deliverables and track incoming briefs through all rounds of amends, stakeholder feedback, and approvals.
• Conduct ongoing audits of content trackers, naming conventions, and asset lineage to ensure data accuracy and traceability.
• Own and maintain comprehensive project documentation (creative brief logs, version control registers, change request logs, risk and issue logs, stakeholder decision records, content usage rights and expiry trackers).
• Support scheduled calls, coordinate and document recurring project meetings, creative stand-ups, stakeholder reviews, and delivery planning sessions; capture meeting minutes and action logs.
• Prepare and distribute project communications such as status updates, dashboards, resource plans, and change notices.
• Support the establishment and enforcement of structured workflows across all content types; create and maintain internal process guides and checklists.
• Assist in implementing consistent file naming conventions, folder structures, and asset storage practices across cloud or DAM systems.
• Liaise with external vendors, partners, or freelancers to ensure alignment with internal processes and timelines.
• Track stakeholder feedback across rounds, maintain distribution lists and approval workflows.
• Report to the Project Director and provide operational support to enable program delivery.

Project Coordinator

Graphics Designer

• Conceptualize and craft creative campaigns and a high volume of assets for digital, social, and paid media platforms.
• Design and produce digital assets including banners, social media content, paid media creatives, 2D designs and motion graphics.
• Collaborate with Senior Art Director, Creative Hub team, Traffic Managers, Creative Strategist, Creation Directors, Designers, Copy writers, Ad Developers and Client servicing teams.
• Edit video content and create motion graphics for digital advertising and social campaigns.
• Ensure creative assets are optimized for adtech platforms like Google Display, DemandGen, DV360, and Creative Studio.
• Develop a master paid media visual guideline based on existing brand guidelines.
• Adapt assets for multiple countries and regions, ensuring flexibility for different languages and cultural nuances.
• Implement AI tools to enhance workflow efficiency and scale creative campaigns.
• Maintain quality assurance processes to ensure 99% accuracy across content.
• Stay current with emerging design trends, tools, and best practices in digital advertising.

Freelance Multimedia Designer

• Craft and adapt creative campaigns and high-volume digital assets for the Japanese market
• Design and produce banners, social media content, paid media creatives, and 2D designs following platform best practices
• Develop the Japanese version of the master paid media playbook and ensure design guidelines match English guidebook while respecting Japanese cultural nuances
• Collaborate with Associate Creative Director, Japanese copywriter, and wider creative teams to develop campaign concepts
• Implement AI tools to enhance workflow efficiency and scale large creative campaigns
• Maintain design systems and modular creative approaches for consistency and adaptability
• Establish and maintain quality assurance processes to achieve ~99% accuracy across content
• Stay current with emerging design trends, tools, and digital advertising best practices

Freelance Digital Designer, Japanese

• Design, produce and adapt digital assets (banners, social, paid media creatives, 2D designs) for multiple channel formats with a prime focus on Baidu
• Develop the Chinese version of the master paid media playbook ensuring design guidelines adhere to Baidu best practices and match English guidebook tone/look
• Collaborate with the Senior Art Director, Chinese copywriter and wider creative team on campaign concepts
• Ensure creative assets incorporate local Chinese cultural nuances to drive relevance
• Implement AI tools to enhance workflow efficiency and scale large creative campaigns
• Maintain design systems and modular creative approaches for consistency and adaptability
• Establish and maintain quality assurance processes to ensure 99% content accuracy
• Stay current with emerging design trends, tools, and best practices in digital advertising
• Report into the Associate Creative Director and work with Traffic Managers, Creative Strategists, Creation Directors, Designers, Ad Developers and client servicing teams

Freelance Digital Designer, Chinese

• Translate Business Goals into Action: take client's commercial objectives and translate them into measurable paid media strategy.
• Provide Strategic Guidance: build and maintain strong relationships with internal teams and serve as expert advisor on paid media.
• Deliver Measurable ROI: execute and continuously optimise campaigns to maximise return on investment.
• Develop, implement, and manage paid media strategies across Google Ads and Meta platforms (Search, Display, YouTube, Performance Max, Facebook, Instagram).
• Conduct audience research, keyword analysis, and competitive analysis to inform campaign strategy.
• Manage all aspects of campaign setup including account structuring, ad copywriting, creative briefing, audience targeting, and budget allocation.
• Execute A/B testing on ad copy, creative, landing pages, and targeting.
• Monitor campaign performance daily and analyse metrics such as CTR, CPC, CPA, ROAS, conversion rates.
• Utilise tools like Google Analytics, Google Tag Manager, Meta Pixel to track performance.
• Manage campaign budgets ensuring efficient spend and pacing.
• Serve as primary point of contact for portfolio of clients; lead meetings, check-ins, and performance review calls.
• Prepare and present detailed performance reports (weekly, monthly, quarterly) and provide strategic counsel to clients.

Paid Media Manager, Social and Search

Account Manager

• Manage and brainstorm paid search campaigns from start to finish for major clients
• Manage a team of Account Executives and support their development
• Test and trial new initiatives and Betas with clients and wider business
• Expand into paid social, YouTube and Display campaigns and integrate channels
• Work with Client Directors to develop client roadmaps across digital landscape
• Contribute to team direction, hiring and new business pitches
• Lead joint projects with Google and help create in-house tech tools
• Participate in integrated PPC and programmatic offering development

Senior Paid Search Account Manager

• Run paid search & social campaigns across Google, Microsoft and Meta and a variety of social platforms
• Identify trends, analyse key metrics, and make adjustments to keep accounts performing at their best
• Build and maintain strong relationships with clients, providing updates and exploring growth opportunities
• Drive innovation within accounts and contribute to new client ideas and opportunities
• Track and report on performance metrics, translating insights into actionable improvements
• Manage clients, contribute to strategy development, and work with multiple digital channels as you advance

Paid Search Executive

Account Executive

• Run paid search & social campaigns across Google, Microsoft and Meta and a variety of social platforms
• Identify trends, analyse key metrics, and make adjustments to keep accounts performing at their best
• Build and maintain strong relationships with clients, providing updates and exploring growth opportunities
• Drive innovation within accounts and contribute to new client ideas and opportunities
• Track and report on performance metrics, translating insights into actionable improvements
• Manage clients and contribute to strategy development
• Hands-on creation and optimisation of paid search & social campaigns

Paid Search Account Executive

Copywriter

• Lead and manage an international team of remote writers, providing guidance and ensuring quality output
• Write compelling headlines, captions, and calls to action optimized for digital, social, and paid media platforms as well as content syndication for LinkedIn
• Develop a master paid media copy guideline based on existing brand guidelines
• Develop creative campaign concepts in partnership with the Senior Art Director
• Oversee the localization and adaptation of content for multiple international markets and regions
• Implement and uphold quality assurance processes to ensure a 99% accuracy rate in all copies
• Work closely with designers, strategists, and media teams to ensure alignment between copy and visuals
• Optimize content for SEO, ad performance, and platform best practices, including headlines, keywords, sitelinks and descriptions
• Stay informed on digital trends, brand messaging, and audience insights to craft relevant and engaging content

Senior Copywriter

• Proofread, edit, craft, and QC Chinese copy for digital, social, and paid media campaigns
• Edit headlines, captions, calls to action, and LinkedIn content syndications from translations
• Ensure copy follows Baidu best practices, creative principles, and brand guidelines
• Develop Chinese brand guidelines and brief translation company
• Provide feedback to ensure cultural localization and audience relevance
• Implement and maintain QA processes to achieve 99% accuracy
• Manage high volume of deliverables and collaborate with global creative hub and clients
• Report to Senior Copywriter

Freelance QC Copywriter, Chinese

Creative Strategist

• Shape and drive client creative effectiveness across multiple digital channels
• Oversee development, adaptation and localisation of creative assets across display, paid social, email, search and video
• Ensure every deliverable aligns with marketing objectives, platform best practices and audience insights
• Streamline asset delivery by working closely with media, project management and production teams
• Leverage AI-powered creative insights, automation tools and A/B testing to enhance creative performance
• Act as the bridge between creative, media and data teams and client stakeholders to ensure measurable, scalable outputs
• Develop and execute creative strategies that drive integrated performance across digital, social, programmatic display and email
• Guide transcreation and market adaptation processes, and oversee quality control of localised assets
• Partner with media, analytics and adtech teams to develop data-informed creative strategies
• Conduct creative performance reviews using A/B tests, DCO and audience engagement metrics
• Act as Strategy lead in client discussions and maintain communication between global and local market teams