Paid Media Specialist – SaaS

Whistle & Whistle

Paid Media Specialist managing Google Ads and LinkedIn Ads campaigns for SaaS company. Focusing on strategy, optimization, and performance reporting in a flexible, remote part-time role.

Posted 7/2/2026part-timeRemote • 🇿🇦 South AfricaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid search and social campaigns, with a strong focus on Google Ads and LinkedIn Ads. Proficient in data analysis and reporting, ensuring effective conversion tracking and audience targeting.

Highest-signal resume keywords

Google Ads ManagementLinkedIn Ads ManagementGoogle Analytics 4 (GA4)Google Tag Manager (GTM)A/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search CampaignsDisplay CampaignsPaid Social CampaignsAd CopywritingConversion Rate OptimizationData AnalysisAudience TargetingReportingBidding StrategiesRetargeting Funnels

Soft Skills

Organizational SkillsReliabilityTime ManagementAnalytical ThinkingCommunication

Tools & Technologies

Google AdsLinkedIn AdsGoogle Analytics 4 (GA4)Google Tag Manager (GTM)ExcelGoogle Sheets

Industry Keywords

Conversion TrackingKPI ReportingLookalike AudiencesMatched AudiencesHigh-Intent Searchers

About the role

Key responsibilities & impact

Build, launch, and manage high-performing paid search, display, and paid social campaigns across Google and LinkedIn.
Conduct continuous A/B testing on ad copy, creatives, bidding strategies, and landing pages to maximize conversion rates and lower CPA.
Refine target personas, build lookalike/matched audiences, and set up robust retargeting funnels.
Monitor campaign performance daily. Deliver clear, actionable weekly/monthly reports highlighting KPIs, insights, and next steps.
Ensure proper setup of conversion tracking, Google Tag Manager (GTM), and GA4 to accurately measure success.

Requirements

What you’ll need

2+ years of hands-on experience managing Google Ads (Search, Performance Max, Display) and LinkedIn Ads with a track record of measurable success.
Strong analytical skills with deep knowledge of Google Analytics 4 (GA4), GTM, and Excel/Google Sheets.
You understand how to write compelling ad copy that resonates with corporate decision-makers on LinkedIn and high-intent searchers on Google.
You need to be highly organized, reliable, and capable of managing your own timeline.
Ability to translate complex data into clear insights and recommendations.

Benefits

Comp & perks

Flexible work arrangements