B2C Performance Marketer – AI-first

Passion.io

B2C Performance Marketer owning and scaling the acquisition engine for Passion.io, an AI-first company. Join a fully remote team and leverage proven revenue generation strategies.

Posted 7/11/2026full-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

B2C paid performance end to end: ads, angles, creative, funnel. You make the ads, you don't just brief them.
Relaunching our proven webinar and VSL funnel in a 2026, AI-powered, education-first form.
Finding and scaling the right paid channels (Meta first) into high-converting, net-positive funnels.
Building AI and agentic workflows that produce more creative, faster, with less.
Working alongside our VP Sales, video editor, and CRM manager.

Requirements

What you’ll need

Highly operational and hands-on. You ship independently and fast.
AI-native: you build agentic workflows, you don't just prompt ChatGPT.
Deep paid expertise in info-product, webinar, VSL, or direct-response economics. Ideally you've scaled a webinar or VSL funnel yourself.
Hungry, high-energy, and happiest when you're moving.
A strong individual contributor who wants a big opportunity to run at.

Benefits

Comp & perks

Own and scale our 7 and 8-figure paid funnels, AI-first and fully backed.
Profit share and equity. We're building a $30m business with 30 people, and software equity is worth far more than an agency or info-business seat.
Fully remote. The team already spans 14 countries.
Equipment and vacation covered.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Paid AdvertisingFunnel OptimizationCreative DevelopmentWebinar ProductionVSL CreationData AnalysisConversion Rate OptimizationPerformance MetricsCampaign ManagementA/B Testing

Soft Skills

High EnergyOperational AgilitySelf-MotivationCollaborationAdaptability