Performance Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Supports RTX’s growing paid media capability by contributing to the planning, execution, optimization, and measurement of paid media programs across channels.
• Provides flexible support depending on business needs — ranging from campaign execution, trafficking, and QA to reporting, workflow coordination, and cross-functional collaboration.
• Supports internal paid media function as it evolves to support new platforms, processes, and areas of specialization.
• Campaign Execution & Trafficking: Support the setup, validation, and ongoing monitoring of paid media campaigns across platforms, ensuring accuracy in targeting, creative, and tracking.
• Assist with trafficking, tagging, QA, pacing checks, and timeline alignment across partners.
• Operational Support & Workflow Management: Maintain shared tools, trackers, asset logs, workflows, or naming conventions that support operational consistency.
• Contribute to developing or improving processes as the in-house function grows.
• Reporting & Analytics Support: Pull performance data from platforms and feed it into team dashboards or reporting templates.
• Cross-Functional Coordination: Serve as an operational connector between Creative, Brand, Comms, Analytics, and external agencies or platform partners.

Paid Media Analyst

• The Marketing Center of Excellence (COE) – Online Demand Generation Senior Specialist supports CBIZ’s National Marketing team by developing and executing integrated, data-driven campaigns that build awareness, engage target audiences, and generate revenue opportunities.
• Reporting to the Director of Online Demand Generation, this role partners with Content, Creative, Digital, National Marketing, and COE Project Management to plan and execute campaign strategy in Asana, optimize buyer engagement, and measure performance across the customer journey.
• Top of Funnel Marketing (25%) Inbound Lead Generation - Build, execute and leverage web forms, landing pages, email, and other strategies focused on capturing net-new leads to nurture through to sales-ready state.
• Outbound Lead Generation - Ideate, build, coordinate, leverage and execute multi-touch account-based marketing, email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for Sales Team.
• Account-Based Marketing - Creation of hyper-targeted, account-based marketing campaigns designed to drive revenue, recognition, and relationship within identified priority accounts.
• Middle of Funnel Marketing (25%) Sales & Marketing Operations - Serve as connector between sales and marketing teams ensuring leads are handed off to Sales Team...
• Customer Journey - Build, own, and continuously monitor key customer journeys, based on lead source.
• Identify ongoing areas of improvement within each customer journey, from awareness to conversion to advocacy.

Senior Demand Generation Specialist

• Develop and execute integrated marketing campaigns across multiple channels
• Define campaign plans, channels, ABM approaches, and timelines
• Collaborate effectively with cross-functional teams to ensure seamless campaign execution
• Manage campaign deliverables, ensuring projects stay on track, within budget, and adhere to quality standards
• Leverage AI agents and automated frameworks to eliminate repetitive tasks
• Collaborate with the content and portfolio marketing teams to develop compelling campaign messaging and content
• Maintain status reports for all current campaigns

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume
• Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries
• Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities
• Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates
• Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance
• Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps
• Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team
• Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

Paid Media Manager

• Own media budget allocation and pacing across all channels
• Translate data and insights into optimization opportunities
• Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s prospects
• Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
• Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
• Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
• Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly

Senior Media Planning and Brand Campaign Manager – Contract

• Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
• Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
• Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
• Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
• Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
• Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
• Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
• Lead pipeline generation reporting and performance analysis across enterprise marketing programs
• Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
• Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
• Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey

Director of Enterprise ABM, Demand Generation

• Plan and execute multi-channel campaigns across digital, field, and partner channels
• Own end-to-end campaign execution from strategy through reporting and optimization
• Run always-on programs including webinars, email nurture, and content syndication
• Align campaigns with sales priorities and GTM initiatives
• Lead webinar strategy, execution, and performance
• Optimize campaigns for lead quality, conversion, and pipeline impact
• Partner with sales on lead follow-up and campaign alignment
• Work with marketing ops on tracking, attribution, and execution
• Collaborate with field and partner teams for coordinated programs

Growth Marketing Campaign Manager

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Own end-to-end execution of paid social campaigns across TikTok and Meta
• Support senior manager and associate director of paid media to manage reserved media buys across TikTok, Meta, Google (YouTube) and programmatic partners.
• Manage full campaign lifecycle: setup, QA, trafficking, pacing, optimization, and reporting
• Ensure campaigns are executed accurately, on time, and within scope — with strong attention to detail
• Make independent optimization decisions within agreed strategy, including: Audience adjustments, Budget shifts, Creative rotation and testing.

Paid Media Manager – Contract

• Support MERGE's practice in creating, optimizing, and executing best-in-class client paid search campaigns.
• Provide the strategic direction for keyword research, campaign building, and testing roadmaps.
• Act as a Paid Search subject matter expert, fostering account growth while ensuring that output meets agency standards.
• Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more.
• Lead the Quality Assurance process for all trafficked plans and launch components.
• Act as the primary Paid Search liaison for the broader media strategy teams.
• Lead the client discovery process to establish PPC objectives and develop the strategy for tactic, budget, goals, etc.
• Monitor daily and analyze program KPIs to drive continuous improvement.
• Develop a comprehensive, long-term optimization roadmap for the account.

Manager, Paid Search

• Ad buy prep. Work with the Senior Paid Media Manager to ensure that campaigns are ready for launch. This means supporting processes like political verification/disclaimer set up, pixel placement, ad sourcing/tracking, finalized creative delivery, Q/A processes, audience onboarding, and other logistics required to ensure timely and efficient program launches. This is detail-oriented, high-volume work where catching small errors before launch makes a big difference.
• Ad buy execution. Traffic ads and tags to self-serve platforms (Facebook, Google Ads, The Trade Desk, CM360, etc.) expertly, efficiently, and accurately. You will be responsible for making sure all campaigns are set up in a way that is aligned with best practices and approved media plans. You'll develop fluency across multiple platforms and ad serving tools, and will be responsible for executing a large volume of trafficking tasks with consistency and precision.
• Reporting. Work with data and analytics staff to access data related to performance of live campaigns. Work with the Senior Paid Media Manager to develop program insights. Develop comfort pulling and interpreting campaign data in Excel and Google Sheets to surface performance insights and optimizations.
• Collaboration and communication. Clearly communicate program updates to the Senior Paid Media Manager and the Paid Media Director. Proactively flag campaign issues, anticipate needs before they become blockers, and bring forward new ideas to improve team workflows.
• Flexibility. Maintain a level of flexibility in the specific expectations of this job as the Priorities program takes clearer shape.

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