Senior Demand Generation Specialist

CBIZ

Senior Demand Generation Specialist at CBIZ developing and executing data-driven marketing campaigns. Collaborating with teams to enhance customer engagement and revenue generation.

Posted 6/3/2026full-timeRemote • Kansas, Montana • 🇺🇸 United StatesSenior💰 $58,773 - $74,936 per yearWebsite

About the role

Key responsibilities & impact

The Marketing Center of Excellence (COE) – Online Demand Generation Senior Specialist supports CBIZ’s National Marketing team by developing and executing integrated, data-driven campaigns that build awareness, engage target audiences, and generate revenue opportunities.
Reporting to the Director of Online Demand Generation, this role partners with Content, Creative, Digital, National Marketing, and COE Project Management to plan and execute campaign strategy in Asana, optimize buyer engagement, and measure performance across the customer journey.
Top of Funnel Marketing (25%) Inbound Lead Generation - Build, execute and leverage web forms, landing pages, email, and other strategies focused on capturing net-new leads to nurture through to sales-ready state.
Outbound Lead Generation - Ideate, build, coordinate, leverage and execute multi-touch account-based marketing, email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for Sales Team.
Account-Based Marketing - Creation of hyper-targeted, account-based marketing campaigns designed to drive revenue, recognition, and relationship within identified priority accounts.
Middle of Funnel Marketing (25%) Sales & Marketing Operations - Serve as connector between sales and marketing teams ensuring leads are handed off to Sales Team...
Customer Journey - Build, own, and continuously monitor key customer journeys, based on lead source.
Identify ongoing areas of improvement within each customer journey, from awareness to conversion to advocacy.

Requirements

What you’ll need

3 years of experience as a subject matter expert
Must maintain current required licenses and certifications relevant to field of expertise
Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
Effective customer service skills
Proficient use of applicable technology
Ability to work in team environment as well as independently
Ability to analyze and prioritize multiple responsibilities

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account CBIZ Website LinkedIn All Job Openings 10,000+ employees Founded 1996 🤝 B2B 💸 Finance 🏢 Enterprise B2B
Finance
Enterprise CBIZ is a national professional services firm built for the middle market that provides accounting, tax, advisory, benefits, insurance, and technology solutions to businesses and organizations. The company combines local relationships with national resources to deliver services including audit and attest (through its licensed CPA entity), tax planning and compliance, risk and advisory, HR and benefits administration, insurance solutions, investment and transaction advisory, and technology and cybersecurity services. CBIZ focuses on industry-specific guidance and data-driven insights to help clients grow, manage risk, and improve operations. Senior Demand Generation Specialist Job not on LinkedIn 🔥 14 minutes ago 🌪️ Kansas, Missouri – Remote 💵 $58.8k - $74.9k / year ⏰ Full Time 🟠 Senior 📈 Performance Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
The Marketing Center of Excellence (COE) – Online Demand Generation Senior Specialist supports CBIZ’s National Marketing team by developing and executing integrated, data-driven campaigns that build awareness, engage target audiences, and generate revenue opportunities.
Reporting to the Director of Online Demand Generation, this role partners with Content, Creative, Digital, National Marketing, and COE Project Management to plan and execute campaign strategy in Asana, optimize buyer engagement, and measure performance across the customer journey.
Top of Funnel Marketing (25%) Inbound Lead Generation - Build, execute and leverage web forms, landing pages, email, and other strategies focused on capturing net-new leads to nurture through to sales-ready state.
Outbound Lead Generation - Ideate, build, coordinate, leverage and execute multi-touch account-based marketing, email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for Sales Team.
Account-Based Marketing - Creation of hyper-targeted, account-based marketing campaigns designed to drive revenue, recognition, and relationship within identified priority accounts.
Middle of Funnel Marketing (25%) Sales & Marketing Operations - Serve as connector between sales and marketing teams ensuring leads are handed off to Sales Team...
Customer Journey - Build, own, and continuously monitor key customer journeys, based on lead source.
Identify ongoing areas of improvement within each customer journey, from awareness to conversion to advocacy. 🎯 Requirements
3 years of experience as a subject matter expert
Must maintain current required licenses and certifications relevant to field of expertise
Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
Effective customer service skills
Proficient use of applicable technology
Ability to work in team environment as well as independently
Ability to analyze and prioritize multiple responsibilities Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Marketing Campaign Manager 🔥 49 minutes ago Zenity 11 - 50 ☁️ SaaS 🔐 Security 🤖 Artificial Intelligence Website LinkedIn All Job Openings Marketing Campaign Manager driving demand generation and campaign execution for AI security solutions across enterprises. Collaborating with teams to develop and implement high-impact marketing strategies. 🇺🇸 United States – Remote 💰 $16.5M Series A on 2023-09 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Enterprise Campaign Manager 🔥 1 hour ago Togal.AI 11 - 50 🤖 Artificial Intelligence ☁️ SaaS 🤝 B2B Website LinkedIn All Job Openings Enterprise Campaign Manager building and running targeted go-to-market campaigns for larger accounts. Collaborating across sales, marketing, and GTM operations to improve outreach effectiveness. 🇺🇸 United States – Remote 💰 $7M Seed Round - Togal.AI on 2023-03 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Paid Ads Specialist – Google, Meta 🔥 4 hours ago NoGigiddy 11 - 50 👥 B2C 🏪 Marketplace 🎯 Recruiter Website LinkedIn All Job Openings Paid Ads Specialist managing campaigns across Google and Meta for NoGigiddy. Planning, launching, and optimizing ads to drive qualified traffic and conversions. 🇺🇸 United States – Remote 💵 $20 - $30 / hour ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Paid Ads Specialist – Google, Meta 🔥 4 hours ago NoGigiddy 11 - 50 👥 B2C 🏪 Marketplace 🎯 Recruiter Website LinkedIn All Job Openings Paid Ads Specialist managing Google/Meta advertising campaigns for NoGigiddy. Focus on driving qualified traffic and conversions through strategic budget management and analytics. 🇺🇸 United States – Remote 💵 $20 - $30 / hour ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Paid Ads Specialist – Google, Meta 🔥 4 hours ago NoGigiddy 11 - 50 👥 B2C 🏪 Marketplace 🎯 Recruiter Website LinkedIn All Job Openings Paid Ads Specialist managing Google and Meta campaigns for NoGigiddy. Focused on driving qualified traffic and conversions while optimizing for performance metrics. 🇺🇸 United States – Remote 💵 $20 - $30 / hour ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

data-driven campaignsinbound lead generationoutbound lead generationaccount-based marketingcustomer journey optimizationcampaign strategyperformance measurementmulti-touch campaignsemail marketingpaid advertising

Soft Skills

communicationcustomer serviceteamworkindependenceanalytical skillsprioritizationcollaborationcreativityproblem-solvingadaptability

Certifications

required licensesmarketing certifications