Director, Demand Generation

Equifax

Director, Demand Generation developing integrated marketing campaigns for Public Safety at Equifax. Leading efforts to empower victims and law enforcement through high-precision marketing engines.

Posted 6/2/2026full-timeSt. Louis • Kentucky, Montana • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and execute integrated marketing campaigns across multiple channels
Define campaign plans, channels, ABM approaches, and timelines
Collaborate effectively with cross-functional teams to ensure seamless campaign execution
Manage campaign deliverables, ensuring projects stay on track, within budget, and adhere to quality standards
Leverage AI agents and automated frameworks to eliminate repetitive tasks
Collaborate with the content and portfolio marketing teams to develop compelling campaign messaging and content
Maintain status reports for all current campaigns

Requirements

What you’ll need

5+ years of experience in Demand Generation or Digital Marketing
At least 3 years of experience in a B2B environment required
Bachelor's degree
Exceptional communication skills with a focus on building a collaborative, results-oriented culture
Technical system literacy in systems similar to or including Salesforce, Pardot, Demandbase, Consensus, and the Google Suite
Ability to translate complex data into executive-level analysis, reporting, and presentation

Benefits

Comp & perks

Comprehensive compensation and healthcare packages
401k matching
Paid time off
Organizational growth potential through online learning platform with guided career tracks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationdigital marketingcampaign planningABM approachesdata analysisreportingpresentation

Soft Skills

communicationcollaborationresults-orientedproject management

Certifications

Bachelor's degree