Marketing Operations

• Own end to end marketing project management across initiatives including product launches, trade shows and events.
• Creation, maintenance, and deployment of Collateral as Catalogs, Brochures, technical papers and thought leadership initiatives, website updates and enhancements, social media calendars and publishing.
• Apply structured project management methodologies of the full marketing team to ensure clear scopes and timelines, defined owners and dependencies, and on time, high quality delivery.
• Build visibility and accountability through disciplined planning, delivery and reporting.
• Support implementation, deployment, and operational adoption of marketing technologies.
• Oversee brand governance and ensure consistent messaging across all marketing outputs.
• Act as a proactive owner who removes friction and keeps initiatives moving forward.

Marketing Operations Manager

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

• Build and manage end-to-end patient outreach journeys in Braze, driving patient enrollment, engagement, and retention
• Collaborate cross-functionally with data engineering, product and account teams to ensure campaign logic, data fields, and workflows support both business and operational goals
• Monitor performance across engagement, conversion, and retention metrics. Helping translate CRM impact on core business OKRs
• Proactively identify operational challenges and opportunities and support developing the solution in partnership with cross-functional partners
• Maintain CRM infrastructure and integrations, with support from data and engineering
• Act as a technical owner for the lifecycle programs you build, ensuring QA, accurate targeting, and clean reporting
• Leverage advanced personalization, including Liquid logic, dynamic content, and nuanced targeting
• Help define and evolve best-in-class CRM operating procedures, including day-to-day operability and long-term, strategic goals

Manager, Lifecycle Marketing Operations

• Drive the end-to-end execution of multi-channel marketing programs
• Manage email program including list management, drip sequences, and customer communications
• Conceptualize and develop high-impact collateral like eBooks, white papers, and blogs
• Collaborate with Sales and Account Management teams to support webinars and trade shows
• Partner with external agency
• Report critical performance metrics in collaboration with SVP of Growth and Partnerships

Marketing Operations Specialist

• Working with subject matter experts, Support evaluation and requirements gathering for existing Salsify data model; ensure alignment with business priorities and changes to business model.
• Project management support for the integration of Salsify into our product library
• Partner with key stakeholders to create a process and web experience to streamline online application for the US Authorized Internet Dealer Program; drive delivery of online application in partnership with North America Marketing
• Update and maintain existing product information across multiple systems until full integration is in place
• Collaborate with legal and regulatory team to ensure process and content compliance as needed

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