Marketing Operations

• Marketing Operations & Technology
• Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization
• Establish and maintain marketing data governance, including lead routing, lifecycle stages, and data quality standards
• Partner with Sales Operations to align marketing systems and CRM processes
• Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness
• Define and standardize key marketing KPIs and reporting frameworks
• Provide insights and recommendations to improve marketing effectiveness and return on investment
• Lead project management for brand integration of acquired companies
• Coordinate cross-functional teams across Marketing, Sales, acquired brands, and business units

Marketing Operations Manager

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

• Manage MOPs Program
• Help manage the full body of work across Marketing Operations & IS, not just individual projects
• Maintain visibility into what’s happening across initiatives, workstreams, and priorities
• Identify cross‑project dependencies, risks, and capacity constraints and surface them early
• Keep the Senior Manager informed of progress, risks, and tradeoffs; escalate issues when decisions or intervention are needed
• Help create clarity when priorities compete and work becomes complex
• Reinforce accountability for commitments, timelines, and next steps across the team
• Lead medium and large projects
• Own end‑to‑end delivery of assigned projects, from planning through execution and close‑out
• Define scope, milestones, timelines, roles, and dependencies in partnership with stakeholders
• Manage project execution across people, process, and technology, including managing budget and costs
• Track and actively manage risks, issues, assumptions, and dependencies (RAID)
• Ensure projects deliver agreed‑upon outcomes on time and within scope and budget, following change control where appropriate
• Facilitate productive project meetings and decision‑making forums
• Work effectively with external vendors and partners when needed
• Communicate, align, and escalate
• Translate both complex technical and business-focused project details into clear, actionable updates for both leadership and delivery teams
• Set and manage expectations with stakeholders across Marketing, IS, and partner teams
• Appropriately engage cross-functional leadership
• Identify when work is at risk and escalate appropriately—before issues become failures
• Support decision‑making by clearly framing options, tradeoffs, and recommendations
• Enable strong execution and continuous improvement
• Model high standards of execution, clarity, and follow‑through
• Coach and mentor team members
• Encourage consistent use of agreed‑upon project management and delivery practices (includes waterfall, agile and hybrid)
• Capture learnings from projects and help apply them to future work
• Support change management, communications, or training activities as needed to ensure successful adoption
• Look for opportunities to improve how the team plans, tracks, and executes work over time

Project Lead, Marketing Operations

• Own the end-to-end campaign timelines and executional model with clear deliverables and accountability
• Establish clear ways of working across internal channel and agency partner teams
• Own intake, prioritization and dependency management across initiatives and agency partners
• Build content planning and production roadmaps, facilitating meetings and tracking progress towards milestones
• Proactively identify risk, bottlenecks and dependencies to keep projects on track
• Own briefing standards, workflow models and RACI for tactical execution of creative and content deliverables
• Partner with brand and cross-functional leaders to align campaign execution with channel best practices and customer experience
• Coordinates across creative, content, channel and production teams to ensure the right assets are delivered to the right channels at the right time
• Leads campaign post-mortems to identify learnings and drive continuous growth

Senior Manager, Content Development – Marketing Operations

• Support the development and execution of marketing strategies to promote the organization's products and services.
• Conduct market research and assist with campaign development.
• Analyze performance metrics to optimize marketing efforts.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across various channels.
• Drive the strategic planning and execution of multi-channel marketing campaigns.
• Leverage market research and data analysis to uncover trends and evaluate the competitive landscape.
• Partner cross-functionally to develop compelling marketing content and materials.
• Track and evaluate campaign performance using key metrics.

Marketing Operations, Content Specialist

• Drive the end-to-end execution of multi-channel marketing programs
• Manage email program including list management, drip sequences, and customer communications
• Conceptualize and develop high-impact collateral like eBooks, white papers, and blogs
• Collaborate with Sales and Account Management teams to support webinars and trade shows
• Partner with external agency
• Report critical performance metrics in collaboration with SVP of Growth and Partnerships

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Marketing Operations Manager

Marketing Operations Manager

Project Lead, Marketing Operations

Senior Manager, Content Development – Marketing Operations

Marketing Operations, Content Specialist

Marketing Operations Specialist