Marketing Operations

• Own the strategic architecture and administration of Marketing Hub within HubSpot, including marketing automation, lead scoring, lifecycle stage workflows and integrations with marketing tools.
• Design and evolve scalable marketing processes aligned to revenue strategy, leveraging AI and automation to improve efficiency, scalability and performance.
• Manage campaign setup, QA, execution support and post-campaign reporting, using AI-assisted analytics to speed up performance analysis and surface insights faster than manual review.
• Act as the operational liaison with our SEO/web development team, ensuring tracking, tagging and attribution are implemented correctly across the website and campaign properties.
• Partner with Demand Generation and Events on campaign setup, aligning on goals, timelines and KPIs and ensuring accurate measurement in HubSpot.
• Coordinate with the SEO/web development team on tracking implementation, form builds and reporting integrations.
• Ensure clean, accurate and actionable marketing data across systems, using AI-powered data enrichment and hygiene tools to maintain quality at scale.
• Support the BDR team by optimizing lead routing, lifecycle stages and handoff processes within HubSpot, incorporating AI-based lead scoring and next-best-action recommendations.
• Partner with the BDR Manager to ensure accurate tracking, reporting and performance visibility across inbound and outbound activities.
• Maintain and improve workflows, automation and alerts — including AI-triggered alerts for at-risk or high-intent accounts — that enable timely and effective BDR follow-up.
• Ensure data quality and CRM hygiene to support BDR productivity and reliable reporting.
• Collaborate with the BDR team on campaign targeting, list management and segmentation, using AI-assisted segmentation and predictive targeting where useful.
• Provide operational support for BDR enablement initiatives, including tools, dashboards and process documentation.
• Build and maintain dashboards and reporting frameworks, increasingly using AI-powered analytics and natural-language reporting tools that inform strategic decision-making and optimize marketing investment against revenue goals.
• Collaborate with Sales Leadership and Revenue Operations to align on lead management, handoffs and attribution.
• Evaluate, implement and manage marketing tools and integrations as needed, with a bias toward AI-enabled capabilities that improve speed, accuracy or scale.
• Serve as the go-to expert for marketing systems, data, AI tooling and operational best practices.
• Own the evaluation and rollout of AI features across the marketing stack (e.g., HubSpot's native AI tools, predictive lead scoring, AI content and workflow assistants), recommending where they can replace manual work or improve accuracy.

Marketing Operations Manager

• Own marketing operations end-to-end
• Drive conversion rate optimization across the funnel
• Bring product marketing rigor to our GTM motion
• Build and run customer marketing programs
• Serve as the team's operational backbone
• Use AI to accelerate your output

Marketing Manager – Marketing Ops Manager

• Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud).
• Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset.
• Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business.
• Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud.
• Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions.
• Champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR.
• Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization.
• Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
• Other responsibilities as assigned

Marketing Automation Manager

• Oversee day-to-day marketing operations, ensuring projects and initiatives are organized, tracked, and consistently moving forward while removing blockers and facilitating communication across the marketing department.
• Build and manage a centralized project management system that serves as the single source of truth for marketing activities, timelines, and deliverables.
• Monitor team-wide progress against marketing plans and priorities, identifying risks, dependencies, or misalignments and partnering with leadership to course-correct.
• Coordinate and align ongoing initiatives across the full marketing team (including digital, content, creative, and events) ensuring teams have what they need to execute.
• Provide strategic and hands-on operational support for conference and event planning and execution alignment with business objectives.
• Collaborate closely with the event lead, ensuring they have the resources, guidance, and cross-functional coordination.
• Lead and mentor a small Marketing Operations team, scaling capabilities as the company grows.
• Establish clear expectations, KPIs, performance standards, and growth plans for team members.
• Foster a culture of collaboration, efficiency, and continuous improvement through regular feedback, coaching, and performance reviews.
• Lead the planning, coordination, and execution of marketing projects from intake through completion, ensuring clear ownership, deadlines, and accountability.
• Develop and implement standardized workflows, templates, and processes to improve team efficiency and reduce operational friction.
• Support the adoption of AI‑enabled tools to enhance productivity, campaign performance, and operational stability.
• Facilitate project reviews and alignment meetings that keep stakeholders informed and engaged.
• Engage in campaigns from the earliest stages of strategic planning, ensuring goals, objectives, and success criteria are clearly defined and aligned across stakeholders before work begins.
• Manage campaign workflows from strategy through creative development, approvals, launch, and post launch review.
• Coordinate campaign launch logistics across all relevant teams and platforms, managing assets, checklists, and dependencies to ensure flawless execution.
• Track campaign milestones and post-launch checkpoints, facilitating reviews that surface insights and inform real-time optimization decisions.
• Lead post-campaign retrospectives to capture key learnings, document outcomes, and apply findings to future campaign planning and process improvement.
• Serve as the primary operational point of contact for marketing vendors, agencies, and technology platforms, ensuring commitments are met and value is delivered.
• Partner with procurement and finance as needed to support vendor contracts and budget tracking.
• Provide operational support to Marketing leadership, by tracking priorities, preparing updates, and facilitating cross-functional communications.
• Support planning cycles by coordinating inputs across the team and ensuring leadership has a clear, consolidated view of marketing activities.
• Represent Marketing Operations in cross-functional meetings and serve as an escalation point for operational issues.
• Partner with Marketing, Sales, and Business Development leadership to translate company level goals into actionable marketing operational plans.
• Assist Marketing leadership with tracking and forecasting the marketing operations budget.
• Monitor vendor and technology spend and support ROI analysis and optimization efforts.
• Other related duties as assigned.

Associate Director, Marketing Operations

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade
• Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems
• Establish standards for prompt engineering, evaluation, and continuous learning
• Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows
• Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity
• Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools
• Redesign campaign execution into repeatable, modular systems that can be automated and optimized
• Partner with GTM Engineering to evolve system architecture, integrations, and data flows
• Identify and eliminate manual, fragmented processes — replacing them with intelligent automation
• Build next-generation attribution models that connect activity to pipeline to revenue
• Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize
• Leverage AI to uncover insights and opportunities beyond standard reporting
• Translate complex data into clear, strategic recommendations for leadership
• Own lifecycle strategy and implementation in partnership with GTM Engineering
• Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline
• Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data
• Continuously optimize funnel conversion through structured experimentation and AI-driven insights
• Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement
• Standardize frameworks, templates, and processes across the team
• Ensure every campaign is measurable, optimized, and continuously improving
• Drive adoption of new systems, workflows, and ways of working across marketing
• Partner cross-functionally to align on processes, data, and performance expectations
• Mentor team members and elevate overall marketing operations maturity

Marketing Operations – AI Strategist

• Marketing Operations & Technology
• Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization
• Establish and maintain marketing data governance, including lead routing, lifecycle stages, and data quality standards
• Partner with Sales Operations to align marketing systems and CRM processes
• Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness
• Define and standardize key marketing KPIs and reporting frameworks
• Provide insights and recommendations to improve marketing effectiveness and return on investment
• Lead project management for brand integration of acquired companies
• Coordinate cross-functional teams across Marketing, Sales, acquired brands, and business units

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations jobs in Ohio

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Marketing Operations Manager

Marketing Manager – Marketing Ops Manager

Marketing Automation Manager

Associate Director, Marketing Operations

Marketing Operations – AI Strategist

Marketing Operations Manager

Marketing Operations Manager