Associate Director, Marketing Operations

NAMSA

Overseeing marketing operations and managing a small team at NAMSA, focusing on project management and operational support for marketing initiatives.

Posted 6/18/2026full-timeNorthwood • California, Minnesota, Ohio • 🇺🇸 United StatesSenior💰 $162,000 per yearWebsite

About the role

Key responsibilities & impact

Oversee day-to-day marketing operations, ensuring projects and initiatives are organized, tracked, and consistently moving forward while removing blockers and facilitating communication across the marketing department.
Build and manage a centralized project management system that serves as the single source of truth for marketing activities, timelines, and deliverables.
Monitor team-wide progress against marketing plans and priorities, identifying risks, dependencies, or misalignments and partnering with leadership to course-correct.
Coordinate and align ongoing initiatives across the full marketing team (including digital, content, creative, and events) ensuring teams have what they need to execute.
Provide strategic and hands-on operational support for conference and event planning and execution alignment with business objectives.
Collaborate closely with the event lead, ensuring they have the resources, guidance, and cross-functional coordination.
Lead and mentor a small Marketing Operations team, scaling capabilities as the company grows.
Establish clear expectations, KPIs, performance standards, and growth plans for team members.
Foster a culture of collaboration, efficiency, and continuous improvement through regular feedback, coaching, and performance reviews.
Lead the planning, coordination, and execution of marketing projects from intake through completion, ensuring clear ownership, deadlines, and accountability.
Develop and implement standardized workflows, templates, and processes to improve team efficiency and reduce operational friction.
Support the adoption of AI‑enabled tools to enhance productivity, campaign performance, and operational stability.
Facilitate project reviews and alignment meetings that keep stakeholders informed and engaged.
Engage in campaigns from the earliest stages of strategic planning, ensuring goals, objectives, and success criteria are clearly defined and aligned across stakeholders before work begins.
Manage campaign workflows from strategy through creative development, approvals, launch, and post launch review.
Coordinate campaign launch logistics across all relevant teams and platforms, managing assets, checklists, and dependencies to ensure flawless execution.
Track campaign milestones and post-launch checkpoints, facilitating reviews that surface insights and inform real-time optimization decisions.
Lead post-campaign retrospectives to capture key learnings, document outcomes, and apply findings to future campaign planning and process improvement.
Serve as the primary operational point of contact for marketing vendors, agencies, and technology platforms, ensuring commitments are met and value is delivered.
Partner with procurement and finance as needed to support vendor contracts and budget tracking.
Provide operational support to Marketing leadership, by tracking priorities, preparing updates, and facilitating cross-functional communications.
Support planning cycles by coordinating inputs across the team and ensuring leadership has a clear, consolidated view of marketing activities.
Represent Marketing Operations in cross-functional meetings and serve as an escalation point for operational issues.
Partner with Marketing, Sales, and Business Development leadership to translate company level goals into actionable marketing operational plans.
Assist Marketing leadership with tracking and forecasting the marketing operations budget.
Monitor vendor and technology spend and support ROI analysis and optimization efforts.
Other related duties as assigned.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, or related field
7-10 years of marketing operations, revenue operations, in a mid market ($100–$1B) organization, including 1-3 years supervisory experience.
Strong understanding of CRM and marketing automation systems (Salesforce and Pardot/Account Engagement preferred).
Experience building scalable systems and processes to support organizational growth.
Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
Experience with AI or machine learning enhanced marketing tools preferred.
Excellent communication and collaboration skills across technical and non technical stakeholders.
Demonstrated success partnering with Sales, IT, and executive teams.
Ability to lead a small team while remaining hands on in key operational areas.

Benefits

Comp & perks

No specific benefits listed

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Hard Skills & Tools

marketing operationsrevenue operationsCRM systemsmarketing automation systemsSalesforcePardotdata analysisAI marketing toolsprocess improvementproject management

Soft Skills

communicationcollaborationanalytical skillsproblem-solvingleadershipmentoringcoachingorganizational skillsstrategic planningcontinuous improvement