Marketing Operations

• Define positioning, messaging, and value propositions across audiences
• Build standardized, repeatable toolkits and sales assets
• Develop scalable naming and badging systems
• Create training, talk tracks, and customer-ready materials
• Define KPIs and evolve messaging based on data and feedback
• Translate technical inputs into market-ready narratives, build messaging frameworks and collateral

Senior Product Marketing Manager, Audio Technology

• Own marketing operations across all four brands
• Architect, build, maintain, and optimize the marketing technology foundation that powers our GTM engine
• Administer and optimize our marketing automation instances across all four brands (Pardot)
• Define scoring and grading models, MQL thresholds, and the automation programs
• Manage platform health: Email deliverability, database capacity strategy, CRM sync integrity, form infrastructure, etc.
• Oversee the lead lifecycle domain end to end, from first website touch to sales-ready pipeline
• Ensure funnel definitions and lifecycle consistency across brands
• Partner with Salesforce admin team for lead routing and assignment assessment
• Maintain attribution and campaign influence integrity for measurable marketing impact
• Diagnose and fix lifecycle automation issues quickly and at the root
• Collaborate with campaign ops and marketing teammates for segmentation, list strategy, usage-data driven campaigns, and automation design
• Manage relevant AI tools and vendor relationships, serving as the go-to contact for the martech stack

Senior Marketing Operations Manager

• Manage the day-to-day leadership of the TA-specific committee, ensuring high-quality and compliant materials reach the market efficiently.
• Collaborate effectively with business partners to ensure successful PRC execution and maintain beneficial relationships.
• Capture, report, and analyze business metrics and TA-specific performance, recommending improvements to enhance processes.
• Partner with stakeholders to manage the annual plan through quarterly forecasting, addressing potential volume surges proactively.
• Conduct ongoing collaboration with Marketing teams to plan and approve content timelines, tracking adherence for key events.
• Facilitate PRC and escalation meetings to ensure a collaborative approach to promotional review.
• Develop expertise on emerging content review concepts and promotional tactics, including system refresh and relaunch.
• Manage contracted PRC Coordinator to ensure efficient meeting facilitation and documentation.
• Develop and deliver training programs for TA stakeholders and review teams, including agency partners.

Associate Director, Marketing Operations

• Own marketing operations end-to-end
• Drive conversion rate optimization across the funnel
• Bring product marketing rigor to our GTM motion
• Build and run customer marketing programs
• Serve as the team's operational backbone
• Use AI to accelerate your output

Marketing Manager – Marketing Ops Manager

• Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud).
• Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset.
• Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business.
• Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud.
• Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions.
• Champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR.
• Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization.
• Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
• Other responsibilities as assigned

Marketing Automation Manager

• Manage end-to-end build and deployment of email and SMS campaigns supporting CLM initiatives across international markets
• Partner closely with the APAC Regional Head and international marketing stakeholders to understand regional priorities, campaign calendars, and audience nuances
• Configure and manage automated journeys in SFMC Journey Builder supporting key CLM moments — onboarding, engagement, retention, win-back, and renewal
• Ensure all campaigns adhere to regional data privacy and communication regulations including GDPR, CASL, PDPA, and other applicable frameworks across APAC markets
• Maintain and organize data extensions and audience segments specific to international markets
• Track and report on campaign performance across international markets including deliverability, engagement, and conversion metrics
• Maintain SFMC instance health as it relates to international markets including data extensions, contact list hygiene, consent records, and user access

Senior Marketing Operations Manager – International

• Build, QA, launch, and monitor marketing campaigns within Marketo, including email, webinar, event, web, advertising, and nurture programs.
• Manage campaign requests through a structured ticketing and project management process using Adobe Workfront.
• Perform thorough quality assurance testing to ensure campaigns, assets, tracking, and integrations function correctly prior to launch.
• Develop and validate audience targeting criteria using Marketo and Salesforce data to support campaign objectives.
• Troubleshoot Marketo and Salesforce issues, identify root causes, and implement solutions.
• Maintain campaign documentation, operational standards, and process guides.
• Partner with marketing stakeholders to understand business objectives and translate requirements into scalable campaign execution.
• Monitor campaign performance and assist with reporting, data quality, and operational best practices.
• Continuously identify opportunities to improve efficiency, streamline processes, and enhance the overall marketing technology ecosystem.
• Manage multiple projects simultaneously while consistently meeting deadlines and maintaining high-quality standards.

Marketing Operations Specialist – Senior Specialist

• Manage processes and projects that keep the brand marketing operations team running smoothly
• Ensure the day-to-day needs of the North America marketing team are met
• Maintain project timelines, templates, and recaps in an organized fashion
• Manage reporting dashboards and organize documents for reporting requests (monthly, quarterly, seasonally, yearly)
• Source and organize North America-specific seasonal information, requests, and details for inclusion in NA communications
• Organize SharePoint, Asana, deck templates, and other administrative tasks
• Coordinate meetings, scheduling, and follow-up
• Support other needs across the Integrated Marketing Team as necessary

Marketing Operations Associate

• Support end-to-end creative and marketing workflows including intake, request tracking, timeline coordination, and prioritization. Maintain project trackers and documentation to keep work visible, organized, and on schedule.
• Build collaborative working relationships with Creative, Growth Marketing, Retention Marketing, UX/Digital Product, Merch, Sustainability, and Owned Brand teams. Coordinate communication, follow-ups, and alignment on deliverables and timelines so nothing falls through the cracks.
• Support the adoption of AI-powered tools by standardizing inputs and identifying opportunities for automation. Spot friction in how we work and bring practical ideas for making creative and marketing processes smoother and more scalable.
• Assist with asset tracking, delivery timelines, and briefing and feedback cycles to help scale creative output for growth channels.
• Support vendor coordination, purchase orders, contracts, and photoshoot logistics as needed. Assist with budget tracking under direction from the Creative Director.

Creative and Marketing Operations Associate, Temp

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

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