Marketing Operations

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations Manager

• Drive the end-to-end execution of multi-channel marketing programs
• Manage email program including list management, drip sequences, and customer communications
• Conceptualize and develop high-impact collateral like eBooks, white papers, and blogs
• Collaborate with Sales and Account Management teams to support webinars and trade shows
• Partner with external agency
• Report critical performance metrics in collaboration with SVP of Growth and Partnerships

Marketing Operations Specialist

• Drives consistency and efficiency of processes and ensures continuous improvement
• Accountable for ensuring IFU changes align to project timelines and Quality systems
• Leads overall orchestration and prioritization of IFU projects
• Maintains oversight of IFU production backlog including driving execution of production tasks, and ensuring status of projects and activities is accurate and current
• Facilitates cross-functional and cross-platform IFU projects, communications, and governance
• Ensures all requests follow standard processes and contain required information
• Facilitates communication between project originators, Product Managers, labeling experts and any other parties to clarify requirements
• Maintains tracking of new, in-flight and released projects in Roadmunk tool
• Provides reporting on project status including risks and actions needed, escalating appropriately as needed
• Works with various Project Teams to align on priorities, including balancing potentially competing business objectives
• Creates and coordinates production tasks, driving accountability for timely and accurate execution
• May manage change request and release process for select IFU projects
• As needed, performs Quality Control (QC) proofreading review once requested changes have been incorporated
• Engages with translation vendor, ensuring timely and accurate delivery of certified translations
• Maintains project backlog and contributes to defining execution strategy
• Hosts regular strategy and project review meetings and facilitates executive communication
• Supports internal operations goals including system and process improvement, strategic initiatives, stakeholder enablement, SharePoint site maintenance, etc.
• Drives continuous improvement in systems, process, and communications

Experienced Analyst, Marketing Operations

• Drives consistency and efficiency of processes and ensures continuous improvement
• Accountable for ensuring IFU changes align to project timelines and Quality systems
• Leads overall orchestration and prioritization of IFU projects
• Maintains oversight of IFU production backlog including driving execution of production tasks, and ensuring status of projects and activities is accurate and current
• Facilitates cross-functional and cross-platform IFU projects, communications, and governance
• Ensures all requests follow standard processes and contain required information
• Facilitates communication between project originators, Product Managers, labeling experts and any other parties to clarify requirements
• Maintains tracking of new, in-flight and released projects in Roadmunk tool
• Provides reporting on project status including risks and actions needed, escalating appropriately as needed
• Engages with translation vendor, ensuring timely and accurate delivery of certified translations
• Maintains project backlog and contributes to defining execution strategy

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