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Senior Marketing Operations Manager
CKEditorSenior Marketing Operations Manager leading marketing operations across four SaaS brands at Tiugo Technologies. Architecting and optimizing marketing technology for effective go-to-market strategies.
About the role
Key responsibilities & impact- Own marketing operations across all four brands
- Architect, build, maintain, and optimize the marketing technology foundation that powers our GTM engine
- Administer and optimize our marketing automation instances across all four brands (Pardot)
- Define scoring and grading models, MQL thresholds, and the automation programs
- Manage platform health: Email deliverability, database capacity strategy, CRM sync integrity, form infrastructure, etc.
- Oversee the lead lifecycle domain end to end, from first website touch to sales-ready pipeline
- Ensure funnel definitions and lifecycle consistency across brands
- Partner with Salesforce admin team for lead routing and assignment assessment
- Maintain attribution and campaign influence integrity for measurable marketing impact
- Diagnose and fix lifecycle automation issues quickly and at the root
- Collaborate with campaign ops and marketing teammates for segmentation, list strategy, usage-data driven campaigns, and automation design
- Manage relevant AI tools and vendor relationships, serving as the go-to contact for the martech stack
Requirements
What you’ll need- 5+ years in marketing or GTM operations, including experience operating across multiple business units, instances, or orgs
- Deep marketing automation expertise; Pardot (Account Engagement) experience strongly preferred, but comparable experience in other tools is acceptable
- Strong working knowledge of Salesforce as it relates to marketing: standard/custom objects, campaigns and attribution, flows, sync behavior, reporting
- Concept-level mastery of scoring, lifecycle design, attribution, and deliverability, independent of any one tool
- Hands-on use of AI tools in your daily operations work. Claude Code, Cowork, or similar
- Self-directed prioritization in a multi-stakeholder environment, with clear written communication and ability to generate effective documentation and enablement content
- Strongly Preferred GA4 / Google Tag Manager administration, including server-side tagging
- Enrichment platform administration (ZoomInfo or comparable)
- Experience in M&A, multi-brand, PE-backed, or post-acquisition environments
Benefits
Comp & perks- Extra paid leave and dedicated funds to pursue personal development (up to 5 days and $1500 a year based on tenure)
- Competitive medical, retirement and PTO benefits
- Fully remote work environment
- Access to a mental health and wellbeing platform with 24/7 dedicated psychological support, and targeted programs to promote wellness
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing OperationsLifecycle DesignAttribution ModelingEmail DeliverabilityDatabase Capacity StrategyScoring ModelsCRM Sync IntegritySegmentation StrategyCampaign Influence IntegrityAI Tools Usage
Soft Skills
Self-Directed PrioritizationClear Written CommunicationEffective Documentation Generation