Marketing Operations Specialist – Senior Specialist

SS&C Technologies

Senior Marketing Operations Specialist executing and optimizing marketing campaigns for a financial services technology company. Collaborating with stakeholders to enhance lead generation and client engagement strategies.

Posted 6/17/2026full-timeRemote • California, Maryland, Massachusetts, Montana, Nevada • 🇺🇸 United StatesSenior💰 $70,000 - $75,000 per yearWebsite

About the role

Key responsibilities & impact

Build, QA, launch, and monitor marketing campaigns within Marketo, including email, webinar, event, web, advertising, and nurture programs.
Manage campaign requests through a structured ticketing and project management process using Adobe Workfront.
Perform thorough quality assurance testing to ensure campaigns, assets, tracking, and integrations function correctly prior to launch.
Develop and validate audience targeting criteria using Marketo and Salesforce data to support campaign objectives.
Troubleshoot Marketo and Salesforce issues, identify root causes, and implement solutions.
Maintain campaign documentation, operational standards, and process guides.
Partner with marketing stakeholders to understand business objectives and translate requirements into scalable campaign execution.
Monitor campaign performance and assist with reporting, data quality, and operational best practices.
Continuously identify opportunities to improve efficiency, streamline processes, and enhance the overall marketing technology ecosystem.
Manage multiple projects simultaneously while consistently meeting deadlines and maintaining high-quality standards.

Requirements

What you’ll need

3+ years of hands-on digital marketing or marketing operations experience.
Direct experience building and executing campaigns in Adobe Marketo required.
Experience independently building, testing, QA-ing, and deploying Marketo email, webinar, event, web, and nurture programs, including audience segmentation, complex smart list development, smart campaigns, tokens, and reporting.
Working knowledge of Salesforce CRM, including campaigns, leads, contacts, and reporting.
Exceptional attention to detail and commitment to quality assurance.
Strong organizational skills and ability to manage multiple projects simultaneously.
Demonstrated ownership, accountability, and follow-through in a deadline-driven environment.
Self-motivated and capable of working independently while collaborating effectively within a team.
Strong troubleshooting and problem-solving skills.
Excellent written and verbal communication skills.
Comfortable learning new technologies, adapting to changing priorities, and working in a fast-paced environment.
Strong service-oriented mindset with a focus on supporting internal marketing partners.

Benefits

Comp & perks

medical, dental, and vision coverage
a 401(k) plan with company match
paid time off
holidays
parental leave
professional development reimbursement opportunity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingmarketing operationscampaign executionquality assuranceaudience segmentationsmart list developmentsmart campaignstokensreporting

Soft Skills

attention to detailorganizational skillsownershipaccountabilityproblem-solvingcommunication skillsself-motivatedcollaborationservice-oriented mindset