Marketing Analyst

• The Category Marketing Analyst supports the execution of regional category and commercial priorities across APAC and MEA, ensuring operational excellence across product management, go-to-market, and marketing processes.
• The role partners with cross-functional teams to coordinate product launches, commercial initiatives, marketing deliverables, and business planning, ensuring consistent execution and alignment across the region.
• Manage key marketing and business tools, trackers, and systems.
• Coordinate catalog, showroom, PMF, and support sample processes.
• Ensure data accuracy and information flow across product, marketing, and commercial initiatives.
• Support tracking of new launches, timelines, project milestones, and key deliverables.
• Track product availability and arrivals with the Operations team to support calendar planning and execution.
• Lead collaborations planning and execution cross-functionally between Global, IDM and market stakeholders.
• Prepare materials, presentations, and analyses for internal meetings and business reviews.
• Manage product and campaign asset libraries, including images, videos, product information, and commercial content, ensuring materials remain up to date and accessible. Cascade assets from Global to local partners.
• Support distributors by coordinating delivery of marketing materials, product information, campaign assets, and execution guidelines.
• Support the planning and execution of the regional marketing calendar, ensuring alignment between product launches, commercial priorities, and key activation moments.

Marketing Analyst – International Distributors Markets

• Analyze direct (online + call center) sales performance across Auto, Property, and Specialty lines of business, leveraging KPI monitoring, trend analysis, and funnel diagnostics to identify opportunities to improve conversion, traffic quality, and customer value
• Leverage strong technical expertise in data querying, data modeling, and data curation (e.g., SQL, Snowflake, BI tools) to extract, transform, and synthesize complex datasets into actionable insights
• Develop a consistent understanding of marketing channel performance mix and partner cross-functionally to prioritize digital investments and innovations
• Design, execute, and evaluate A/B tests and digital experiments to improve acquisition, conversion, and overall customer experience
• Identify friction points and optimize the full multichannel customer journey – from discovery through purchase, onboarding, and cross-sell
• Support the execution and measurement of sales campaigns, product launches, and cross-sell/up-sell initiatives in close partnership with business teams
• Drive sales analytics research and best practices by analyzing competitive performance, innovation trends, and digital marketing data to inform strategy, guide roadmap decisions, and accelerate growth
• Communicate insights, results, and recommendations effectively to a range of audiences, including senior stakeholders and executive leadership

• Gerir uma operação integrada e multicanal dentro do CRM de Marketing;
• Organizar a estrutura de dados dentro da plataforma Marketing Cloud;
• Desenvolver estratégias para aquisição, ativação, engajamento e retenção;
• Realizar a gestão, limpeza e clusterização da base de dados;
• Estruturar a gestão de projetos, reuniões com cliente e apresentações de materiais;
• Desenvolver entregas e demandas a partir da metodologia ágil;
• Realizar análises de performance, conversão e engajamento;
• Criar dashboards e realizar a relatoria recorrente;
• Criar e construir réguas de relacionamento complexas.

CRM Analyst, Marketing Cloud

• Support the planning and execution of North American conferences, executive dinners, customer events, roundtables, and hosted experiences.
• Manage event logistics, including shipping, branded materials, signage, and giveaways.
• Support onsite execution for strategic events as needed.
• Maintain event documentation, templates, operational playbooks, and project timelines.
• Coordinate tasks across internal teams, external agencies, and vendors.
• Identify opportunities to improve processes and operational efficiency.
• Assist with purchase requisitions, contracts, supplier onboarding, and invoice processing.
• Track and report event budgets and expenses.
• Support procurement workflows and vendor payments.
• Reconcile event expenses and maintain accurate financial records.
• Maintain event dashboards and reporting.
• Track registrations, attendance, executive meetings, and event KPIs.
• Prepare post-event reports and performance summaries.
• Analyze event performance and recommend opportunities for continuous improvement.
• Coordinate with external agencies, venues, suppliers, and event vendors.
• Support logistics for sponsored conferences, executive experiences, and hosted events.

Junior Marketing Events Analyst

• Coordinate and execute marketing projects in partnership with Product Marketing Managers and Specialists
• Translate business needs into clear, actionable work (e.g., website updates, collateral revisions, campaign assets)
• Manage web content updates by collaborating with Digital teams to ensure accuracy and timely delivery
• Coordinate updates to marketing and sales materials such as datasheets, brochures, and blog content
• Support global consistency by managing regional variations, including translations across EMEA, APAC, and the Americas
• Collaborate with subject matter experts (SMEs) to gather input and validate content
• Use workflow tools (e.g., Asana or similar) to submit requests, track progress, and keep projects on schedule
• Review final deliverables to ensure accuracy, completeness, and alignment with project requirements
• Proactively communicate status, timelines, and potential risks to stakeholders
• Support internal alignment by helping coordinate materials for product launches and marketing updates

Global Product Marketing Analyst

• Omnichannel Performance Monitoring: Track, analyze, and report on key performance indicators (KPIs) across all online (web analytics, SEO/SEM, paid media, social, email) and offline (dealership traffic, events, print, TV, radio) marketing channels.
• Funnel & Conversion Rate Optimization (CRO): Analyze the complete customer journey from initial awareness to dealership visit and final vehicle sale, identifying bottlenecks and optimizing conversion rates at every stage of the funnel.
• Lead Lifecycle Management: Monitor lead volume, quality, and conversion rates from digital vehicle configurators and landing pages to CRM systems, ensuring seamless routing and follow-up by the dealer network.
• Web & Digital Analytics: Oversee web analytics platforms (such as Google Analytics 4 or Adobe Analytics) to monitor user behavior, traffic sources, and digital engagement with GM’s online platforms.
• Offline-to-Online Attribution: Establish and refine attribution models to measure the impact of offline marketing campaigns (events, roadshows, TV, OOH) on digital traffic, lead generation, and physical dealership sales.
• Data-Driven Growth Experiments: Design, execute, and analyze A/B tests and growth experiments across digital touchpoints (landing pages, ad creatives, email flows) to continuously improve conversion and user acquisition.
• ROI & Budget Allocation Analysis: Evaluate the cost-per-lead (CPL), cost-per-acquisition (CPA), and overall return on investment (ROI) of various marketing campaigns to guide strategic budget allocation.
• Cross-Functional Collaboration: Partner with product, sales, dealer relations, and agency partners to align growth marketing strategies with dealership sales targets and vehicle inventory levels.
• Reporting & Business Intelligence: Build and maintain automated dashboards (using tools like Tableau or Power BI) to provide real-time visibility into marketing performance for stakeholders and leadership.

Marketing Analyst jobs in Brazil

See all jobs on JobTailor

Marketing Analyst – International Distributors Markets

Marketing Analyst

CRM Analyst, Marketing Cloud

Junior Marketing Events Analyst

Global Product Marketing Analyst

Senior Marketing Analyst – Growth and Performance