Marketing Analyst

• Omnichannel Performance Monitoring: Track, analyze, and report on key performance indicators (KPIs) across all online (web analytics, SEO/SEM, paid media, social, email) and offline (dealership traffic, events, print, TV, radio) marketing channels.
• Funnel & Conversion Rate Optimization (CRO): Analyze the complete customer journey from initial awareness to dealership visit and final vehicle sale, identifying bottlenecks and optimizing conversion rates at every stage of the funnel.
• Lead Lifecycle Management: Monitor lead volume, quality, and conversion rates from digital vehicle configurators and landing pages to CRM systems, ensuring seamless routing and follow-up by the dealer network.
• Web & Digital Analytics: Oversee web analytics platforms (such as Google Analytics 4 or Adobe Analytics) to monitor user behavior, traffic sources, and digital engagement with GM’s online platforms.
• Offline-to-Online Attribution: Establish and refine attribution models to measure the impact of offline marketing campaigns (events, roadshows, TV, OOH) on digital traffic, lead generation, and physical dealership sales.
• Data-Driven Growth Experiments: Design, execute, and analyze A/B tests and growth experiments across digital touchpoints (landing pages, ad creatives, email flows) to continuously improve conversion and user acquisition.
• ROI & Budget Allocation Analysis: Evaluate the cost-per-lead (CPL), cost-per-acquisition (CPA), and overall return on investment (ROI) of various marketing campaigns to guide strategic budget allocation.
• Cross-Functional Collaboration: Partner with product, sales, dealer relations, and agency partners to align growth marketing strategies with dealership sales targets and vehicle inventory levels.
• Reporting & Business Intelligence: Build and maintain automated dashboards (using tools like Tableau or Power BI) to provide real-time visibility into marketing performance for stakeholders and leadership.

Senior Marketing Analyst – Growth and Performance

• Work in the Martech team to implement best practices and get the most out of our Braze account;
• Optimizing the use of the tool and supporting the evaluation and implementation of new technologies;
• Operate Braze as a specialist to enable the marketing team to run the best-in-class marketing campaigns;
• Provide ongoing support to the marketing team for accesses, training, optimization and best practices;
• Explore and implement AI to optimize automation workflows, ensuring greater scale, personalization and agility across CRM communications;
• Work with the different teams (globally) on the requests raised to our team;
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

Lifecycle Marketing Analyst, Braze

• Build, launch, and iterate on campaigns and canvases in Braze across email, push, SMS, and in-app channels.
• Audit existing consumer journeys to identify engagement gaps, drop-off points, and missed messaging opportunities.
• Develop segmentation strategies and personalized comms that improve activation, engagement, and retention.
• Support A/B test design, execution, and readout — translating results into clear, actionable recommendations.
• Maintain performance dashboards and reporting frameworks that make campaign data interpretable for the broader marketing team.
• Track KPIs including DAU, ARPDAU, LTV per user, open rates, click rates, and conversion, and surface insights tied to those metrics.
• Effectively manage our marketing CRM tool to drive new and innovative use cases that can be shared across the team.
• Write SQL queries to investigate issues and campaign results using internal data.
• Identify opportunities to apply AI tools and automation across marketing workflows from copy generation to campaign QA to performance analysis.
• Build and iterate on tools, templates, and agents that reduce manual effort and improve output consistency.
• Stay current on emerging AI/automation capabilities and bring concrete recommendations for how they can be applied within Sezzle's marketing stack.
• Partner with marketing, product, data, and engineering teams to align on tooling decisions and ensure smooth implementation.
• Serve as a connector between technical teams and marketing stakeholders, translating requirements in both directions.
• Facilitate adoption of new tools and workflows by developing documentation, training materials, and hands-on support for team members.
• Identify and flag integration risks early; bring concrete mitigation recommendations.

Junior Marketing Analyst – Comms

• Support the development and execution of marketing strategies for the Extremities portfolio.
• Contribute to market analysis, product development initiatives, launch planning, and cross-functional alignment across countries.
• Analyze competitors and market dynamics to identify opportunities and refine strategic positioning.
• Develop insights on customer segments, purchasing motivations, and business trends to support marketing strategy.
• Support the development and execution of marketing plans, including product development initiatives and launch materials.
• Monitor and analyze marketing performance metrics and KPIs to drive data-based decisions.
• Contribute to pricing strategies and portfolio margin management while promoting on-label product use.
• Prepare business presentations and reports for regional meetings, supporting alignment with country teams.
• Collaborate with Sales, Medical Education, and Product teams to support training programs and commercial initiatives.
• Develop marketing materials and support event coordination when required, ensuring alignment with brand and internal guidelines.

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Senior Marketing Analyst – Growth and Performance

Lifecycle Marketing Analyst, Braze

Junior Marketing Analyst – Comms

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