Marketing Analyst

Capgemini

Marketing Analyst at FBS responsible for analyzing sales performance and optimizing customer journey. Collaborating cross-functionally to drive insights and influence customer growth strategies.

Posted 7/7/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Analyze direct (online + call center) sales performance across Auto, Property, and Specialty lines of business, leveraging KPI monitoring, trend analysis, and funnel diagnostics to identify opportunities to improve conversion, traffic quality, and customer value
Leverage strong technical expertise in data querying, data modeling, and data curation (e.g., SQL, Snowflake, BI tools) to extract, transform, and synthesize complex datasets into actionable insights
Develop a consistent understanding of marketing channel performance mix and partner cross-functionally to prioritize digital investments and innovations
Design, execute, and evaluate A/B tests and digital experiments to improve acquisition, conversion, and overall customer experience
Identify friction points and optimize the full multichannel customer journey – from discovery through purchase, onboarding, and cross-sell
Support the execution and measurement of sales campaigns, product launches, and cross-sell/up-sell initiatives in close partnership with business teams
Drive sales analytics research and best practices by analyzing competitive performance, innovation trends, and digital marketing data to inform strategy, guide roadmap decisions, and accelerate growth
Communicate insights, results, and recommendations effectively to a range of audiences, including senior stakeholders and executive leadership

Requirements

What you’ll need

3+ years of professional experience in business analytics, marketing analytics, or a similar role
Exceptional communicator, influencer, and collaborator with executive and cross-functional teams
Strategic thinker with strong analytical, project management, and problem-solving skills
Proficiency in Excel, Power BI, and Microsoft Office applications
Proficiency with SQL and data visualization tools
Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, Economics, or related field required
Proficiency or experience working with Digital Analytics (Google Analytics, Adobe Analytics, MixPanel, etc.) tools is a plus
Exposure to Snowflake, R, Alteryx, Python or similar data querying tools

Benefits

Comp & perks

A competitive salary and performance-based bonuses.
Comprehensive benefits package.
Flexible work arrangements (remote and/or office-based).
You will also enjoy a dynamic and inclusive work culture within a globally renowned group.
Private Health Insurance.
Paid Time Off.
Training & Development opportunities in partnership with renowned companies.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Data QueryingData ModelingData CurationKPI MonitoringTrend AnalysisFunnel DiagnosticsSales AnalyticsStatistical AnalysisDigital MarketingCustomer Journey Optimization

Soft Skills

Exceptional CommunicationInfluencingCollaborationStrategic ThinkingProblem-Solving