Marketing

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Lead consumer marketing strategy and execution
• Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints
• Drive consumer acquisition and engagement initiatives
• Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals
• Define and scale lifecycle and engagement strategy
• Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)
• Develop consumer-facing messaging, content, and strategic materials
• Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials
• Lead launches and consumer readiness
• Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams
• Own performance tracking and optimization
• Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes
• Incorporate user and performance insights
• Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy

Consumer Marketing Strategy Lead, Health

• Lead partner and B2B marketing strategy and execution
• Own development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial priorities
• Drive demand generation and pipeline growth
• Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams
• Own sales enablement strategy and infrastructure
• Develop and evolve the Health100 sales enablement ecosystem, ensuring materials are strategic, consistent, and aligned to partner needs
• Develop partner-focused messaging and materials
• Define clear, differentiated value propositions and create supporting materials (decks, sell sheets, FAQs, case studies) tailored to each audience
• Lead launches and commercial readiness
• Ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across teams
• Incorporate commercial insights to strengthen strategy
• Systematically gather and apply feedback from Sales and partner interactions to refine messaging and improve effectiveness
• Own measurement and performance tracking
• Define KPIs and measurement frameworks to quantify marketing’s impact on pipeline, partner engagement, and commercial outcomes

Senior Marketing Lead, B2B

• Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities.
• Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell.
• Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories.
• Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes.
• Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams.
• Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints.
• Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity.
• Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.

Integrated Marketing Manager, Culinary

• Develop new and innovative ways to achieve marketing objectives through data analysis
• Analyze marketing performance and find opportunities for improvement
• Resolve complex operational and marketing challenges through creative solutions
• Collaborate with analytics, product, technology, legal, agency, and Club partners

Marketing Engagement Partner

• Develop and execute essential Key Opinion Leader (KOL) customer strategies and tactics
• Collaborate closely with cross-functional partners
• Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio
• Implement integrated KOL and customer engagement strategies
• Build strong partnerships with external KOL customers
• Demonstrate marketing thought leadership
• Actively participate in developing promotional speaker bureau strategy
• Execute integrated commercial and marketing strategic plans
• Partner with cross-functional teams to ensure alignment of BeOne’s US commercialization strategy
• Develop promotional peer-to-peer content and programing
• Evaluate and implement innovative KOL tactics

Associate Director, Regional Marketing – South Central

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs
• Manage implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet current and future needs of marketing business users
• Serve as primary point of contact and owner for day-to-day vendor relationships, in partnership with many cross-functional areas
• Oversee the development and implementation of marketing operational strategies and plans
• Support budgeting, forecasting, and resource allocation processes for the marketing department
• Develop training and change management programs and services for marketing and experience team members

Marketing Technologist

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Oversee technical strategy, execution, and optimization of marketing automation platforms.
• Drive operational efficiency and integration capabilities across marketing channels.
• Lead a team of specialists to ensure scalable marketing processes and platform health.
• Create data-driven marketing processes and manage best practices in database management.
• Monitor campaign performance and conduct attribution analysis.
• Maintain system health and platform governance for HubSpot and Salesforce Marketing Cloud.
• Ensure alignment of marketing automation strategy with enterprise-wide goals and compliance requirements.

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