Marketing

• Develop and execute essential Key Opinion Leader (KOL) customer strategies and tactics
• Collaborate closely with cross-functional partners
• Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio
• Implement integrated KOL and customer engagement strategies
• Build strong partnerships with external KOL customers
• Demonstrate marketing thought leadership
• Actively participate in developing promotional speaker bureau strategy
• Execute integrated commercial and marketing strategic plans
• Partner with cross-functional teams to ensure alignment of BeOne’s US commercialization strategy
• Develop promotional peer-to-peer content and programing
• Evaluate and implement innovative KOL tactics

Associate Director, Regional Marketing – South Central

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs
• Manage implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet current and future needs of marketing business users
• Serve as primary point of contact and owner for day-to-day vendor relationships, in partnership with many cross-functional areas
• Oversee the development and implementation of marketing operational strategies and plans
• Support budgeting, forecasting, and resource allocation processes for the marketing department
• Develop training and change management programs and services for marketing and experience team members

Marketing Technologist

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Oversee technical strategy, execution, and optimization of marketing automation platforms.
• Drive operational efficiency and integration capabilities across marketing channels.
• Lead a team of specialists to ensure scalable marketing processes and platform health.
• Create data-driven marketing processes and manage best practices in database management.
• Monitor campaign performance and conduct attribution analysis.
• Maintain system health and platform governance for HubSpot and Salesforce Marketing Cloud.
• Ensure alignment of marketing automation strategy with enterprise-wide goals and compliance requirements.

Marketing Automation Manager

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Associate Marketing Manager, EMS Software

• Support day-to-day administration of marketing technology applications
• Manage user access, permissions, and platform documentation
• Troubleshoot system issues and escalate technical problems as needed
• Support research and implementation of new MarTech applications and integrations
• Provide insights and recommendations to marketing team
• Assist with automation and workflow improvements across MarTech stack
• Collaborate cross-functionally to align marketing systems with business objectives
• Support vendor management and external platform partners
• Identify automation opportunities to improve efficiency
• Recommend system enhancements and process improvements
• Support testing of new features before deployment
• Develop and maintain campaign reporting dashboards and KPI tracking
• Leverage AI tools to streamline marketing workflows
• Evaluate and implement AI-powered MarTech solutions to improve team productivity
• Assist in building prompt libraries and internal best practices for AI tool usage across the marketing team
• Monitor emerging AI trends relevant to marketing technology and surface relevant opportunities

Marketing Technology Coordinator

• Define and champion Swyfft’s brand identity across all markets
• Develop messaging frameworks that clearly communicate our expertise
• Differentiate our brand in competitive markets
• Design and execute agent and broker recruitment campaigns
• Build targeted outreach strategies for coastal property specialists, surplus lines producers, and independent agents
• Oversee digital marketing channels including website, email, SEO/SEM, LinkedIn
• Create compelling content and thought leadership articles
• Monitor and synthesize industry trends
• Identify and maximize presence at key industry events
• Manage a marketing function, including vendors and a small team

VP, Marketing

• Develop and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime value
• Support a test-and-learn culture by embedding experimentation and optimization into retention campaign planning
• Translate campaign and customer performance data into actionable insights and recommendations
• Partner cross-functionally to support retention initiatives aligned to customer and business needs
• Monitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvement
• Plan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategies
• Develop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platforms
• Maintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization
• Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time
• Embed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies
• Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities
• Track, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvement
• Prepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadership

Marketing Manager – Retention

• Serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations
• Work directly with Franchise Owners to build effective annual marketing plans
• Make smart use of required local marketing investment and execute programs that drive enrollment growth
• Consult Franchise Owners on local marketing investment allocation across various channels
• Review and approve annual and ongoing local marketing plans to ensure alignment with brand expectations
• Monitor marketing spend pacing and proactively address compliance issues
• Deliver seasonal recommendations and resources to keep Franchise Owners informed
• Ensure local marketing activity meets brand standards and franchise agreement requirements
• Build strong, trusted relationships with Franchise Owners through regular engagement
• Gather and share field feedback with the broader marketing team

Field Marketing Manager

• Serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise school locations.
• Provide advanced strategic guidance to Franchise Owners, elevate the quality and consistency of local marketing execution, and help drive enrollment growth across your region.
• Combine deep marketing expertise, consultative partnership, and operational leadership to strengthen franchise performance, ensure brand compliance, and improve the overall effectiveness of the Local School Marketing function.
• Manage assigned Field Marketing Manager for their region and provide guidance and mentorship to team members.
• Ensure local marketing activity across the region meets brand standards, approved channel guidelines, and franchise agreement requirements.
• Monitor local marketing performance across the regional portfolio, identifying high-performing schools worth spotlighting and underperforming schools needing intervention.

Senior Manager, Field Marketing

• Media strategy planning: Work closely with account teams to understand the needs and goals of strategic manufacturers and develop and execute digital media plans and advertising strategies to support and drive those objectives.
• Proactive, ongoing analysis and optimization of campaigns to uncover insights that lead to actions that work to continually maximize performance and drive toward client goals.
• Problem-solving with internal and external stakeholders: identifying and addressing marketing challenges and issues by working with internal marketing/sales teams, manufacturers and retailer resources to find effective solutions and implement them in a timely manner.
• Reporting and analysis: Providing regular reports and analysis of campaign performance and insights to internal and external stakeholders, and using the insights to inform future strategies and optimizations and to accelerate growth.
• Provide additional performance analysis as needed and align with internal retail and marketing stakeholders in order to inform strategic approach.
• Manage medium-to-large sized clients with more complex strategies and media plans.
• Multitasking in a fast-paced environment: The ability to manage multiple projects, deliverables and clients simultaneously, while adhering to deadlines and maintaining attention to detail.
• Research competitive and keyword landscape to determine appropriate targeting, and audit and analyze historical campaign performance to determine go-forward strategy.
• Ensure spend pacing is aligned to agreed upon budget and make adjustments as necessary.
• Set monthly budgets at the campaign level for all clients.
• Become proficient in and leverage research, automation and execution platforms and tools to drive efficiencies.
• Proficiency in using Amazon retail and external platforms to pull brand, category and competitive insights and sales data in order to measure success of campaign strategy and its impact on the business holistically.
• Capture, own and execute against all client sponsored ads follow ups and deliverables in a timely manner, ensuring timely and professional communication with clients and internal team at all times.
• Stay updated with industry trends: Keep abreast of the latest trends and developments in the digital advertising landscape, as well as changes in Amazon and Marketplace features and ad product enhancements and launches, leveraging that knowledge to drive effective strategies and ensure clients are early adopters of relevant opportunities.

Marketing Media Specialist II

• Collaborate with internal partners to understand their challenges and project requirements
• Use insights to adapt and support student/prospect communications, with a focus on optimizing the student experience through relevance and personalization
• Ensure the compatibility of applicable components for efficient operation and seamless integration within the marketing tech stack
• Review marketing systems and operations to identify opportunities for improvement, and contribute to enhancements that support efficiency and streamlined daily work
• Advance previously identified marketing automation initiatives, prioritizing work that improves student engagement and success
• Apply hands-on experience in Journey development, automations, and SQL
• Offer technical support and promote a cooperative environment toward the successful completion of projects
• Verify and test the scalability and longevity of solutions, using an approach focused on identifying and addressing potential issues early
• Monitor solutions and perform necessary maintenance operations for any related solutions
• Document operationalization instructions, design specifications, and other related information
• Maintain comprehensive records to support effective future reference and knowledge transfer
• Foster learning and growth within the team
• Stay up to date with industry trends and developments, to help promote a culture of learning and innovation within the team
• Improve the student experience through the strategic use of marketing technology and engagement strategies
• Manage continued adoption of Marketing Cloud and other tools within our marketing technology stack, ensuring that the platform remains an important tool in the marketing strategy
• Attendance, punctuality, and reliability are essential functions of this role

Marketing Technology Automation Manager

• Develop and implement retention-focused lifecycle strategies and campaigns that increase repeat purchase rate, reduce churn, and grow customer lifetime value.
• Identify lifecycle gaps and customer drop-off points, build customer journey maps, and use behavioral data to develop strategies that increase repeat purchase, strengthen loyalty, and support long-term customer retention.
• Own the day-to-day management and optimization of retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
• Support key acquisition-adjacent lifecycle touchpoints, including opt-ins, welcome flows, and abandoned cart programs, ensuring they contribute to long-term customer value.
• Develop post-purchase education strategies that help customers use products successfully, stay engaged, and better understand the value of the brand and its products.
• Design, build, and optimize email templates and lifecycle campaigns, ensuring visually impactful, brand-consistent communications and strong deliverability across the customer journey.
• Implement advanced customer segmentation, personalization, and dynamic content strategies to deliver targeted, relevant messaging that improves engagement, retention, and lifetime value.
• Design and execute strategic A/B tests across lifecycle programs and proactively implement optimizations based on performance data, customer behavior, and industry best practices.
• Own and maintain the retention dashboard, monitor and analyze key performance metrics, including open rates, click-through rates, conversion rates, revenue, retention, and lifetime value, and proactively bring forward insights and recommendations to improve performance.
• Actively monitor and optimize deliverability, inbox placement, and subscriber health to protect channel performance and maximize reach.
• Stay current with lifecycle and email marketing trends, proactively recommending new tools, technologies, and strategies to improve performance and customer experience.
• Collaborate cross-functionally with Customer Experience, Product, E-commerce, Subscription, and Creative teams to improve retention outcomes and strengthen the overall customer journey.

Retention & Lifecycle Marketing Manager

• Own end-to-end tracking and reporting for client opportunities within their CRM
• Ensure program MDF activities comply with client program requirements, partnering with internal teams and external partners to meet standards and deadlines
• Review and support activity and funding requests to ensure alignment with MDF and program guidelines, including coordinating activity creation in Intel’s MDF portal
• Manage approval workflows by coordinating client approvals for activity budgets and execution timelines
• Collect, organize, and validate partner Proof of Performance (PoP) throughout activity execution
• Support partners with claim submission through the client platform to drive timely and accurate reimbursement
• Track claim status, manage reimbursement distribution, and maintain accurate records of spend and payments
• Monitor, review, and report on partner MDF spend and ROI, proactively working with partners to ensure claims are submitted on time

Operational Marketing Specialist

• work closely with multiple AbbVie cross-functional teams
• ensure collaboration, alignment, and successful development of area marketing strategy and execution
• responsible for the development and optimization of national and regional marketing initiatives
• act as the face of the AbbVie Marketing team with our External Experts
• develop, implement, and maintain interactions for the purpose of insight generation
• lead projects compliantly and effectively through the promotional review process
• manage strategy, execution and budgeting for national and regional conventions
• provide in-depth insights based on the brand's key business questions
• lead partnerships with field leadership in assigned geography
• coordinate the direction and deliverables of multiple external vendors and internal departments
• identify, build, and strengthen commercial relationships with External Experts

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